Managing your social media just got easier

As social media platforms get churned out like butter, it’s getting harder to manage them all. But all is not as bleak as it may seem to your sleep-deprived brain. Here are some social media management tools that will ease your burden…until the next lot of platforms come out, at least.

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Hoot Suite 

Hootsuite is a social media management system for brand management created in 2008.

According to Inc.com the company, which uses the freemium model, has over 7 million users in more than 175 countries

Hoot suite offers a free pro and enterprise solution for managing unlimited profiles enhanced analytics.advanced message scheduling.Google analytics and facebook insights integrations.

Ian Anderson Grey, however, writing in iag.me lists a few reasons why Hoot Suite may not be all bells and whistles.

“If like many, you use other services such as Buffer, SocialOomph, or Twit Pic, then you can’t track the links you’ve added here. The Hootsuite reports that you’ve paid for won’t give you the whole story. If you use other analytics services such as SumAll, bit.ly or Buffer then they won’t show the click-throughs from the Hootsuite links. You could of course monitor reports from each, but that’s no easy task,” he writes.

A review in PC Mag said: “The free features of HootSuite allow users to create numerous social network streams and view them in a clean, friendly interface, dispatching messages to multiple networks simultaneously. But to get at much of the site’s sophisticated reporting power, you’ll have to open your wallet.”

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Buffer 

Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook, LinkedIn. In December 2012, TechCrunch reported the application had over 400,000 users.

Lianne Casavoy, writing in PC World, said that while Buffer “is a neatly organized service that makes it easy to keep multiple social media accounts up to date. I’m not convinced that it knows better than you about when you should post your content.”

Mike Allton had an interesting take on the Buffer versus Hoot Suite battle for supremacy. His article in Social Media Today stated: “For me, Buffer and HootSuite both serve different and vital roles in my online presence and activity. Buffer ensures that my shared posts are spread out and timed perfectly, while HootSuite provides easier management of my company accounts and in depth metrics. They’re both well worth the $10 a month price tag.”

Looks like you’ll have to make the decision.

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Sprout social 

Sprout social is powerful management and engagement platform for social business. It offers a single stream inbox designed to help you never miss a message and tools to post collaborate and schedule messages to Twitter and Facebook.

John D Saunders writing in Social Media Today says, “The intuitive use of Sprout Social sets it apart from the competition. It’s a simple, effective way to manage your social media efforts.  However, every product is never without its short-comings. Google integration and publishing is NOT available on Sprout Social. So, posting to Google+ takes additional effort on the marketer’s part to increase their social media gamut.”

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Crowdbooster 

Crowed booster provides e-mail alerts that are dropped into your inbox each day. The alerts give up a summary of data that crowdbooster collected and provides recommendations on how you should respond.

Hubert Yee, writing in Trust Radius, says the highlight of Crowdbooster is that offers the most important and relevant measurements in simplified charts. But Yee also says that due to the fact it is limited to Twitter and Facebook it is ignoring women and business segments.

Lars Schmidt of Amplify Talent, says, “This tool provides very actionable analytics for you to understand the reach of every tweet or Facebook fan page post you send, identify brand advocates you may want to engage and build your fan base in Twitter and Facebook.”

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Comments

  1. wowww thats seems really great now i can use these tools to manage social media connections very well. thank you very much for valuable post.
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