Indian animation, a huge force for the future

6
SHARES

featured

Gaming and animation are two areas now that are seeing a high demand for talent. Not only are they very exciting and newer fields to work in but are also one of those few fields which are witnessing tremendous growth very quickly, thereby creating great career opportunities for trained and talented people.

What was more so relegated to the sidelines until a decade ago is now fast becoming the mainstream in film entertainment, television and of course the internet. That trend is changing now and how! Animation is fast becoming the hottest career to pursue. The young artists who once faced the criticism for being different and choosing a path not trodden by many, are now being seen as the torch bearers for taking the industry to a global level of recognition and hopefully awards.

Thumbnails
A few sketches from a story, done by one of our students.

The country’s animation brigade has made great strides in Hollywood (Life of Pi and Prometheus) and the bigwigs of the industry believe that this signals their arrival on the global stage in a small but significant way. Though they have been working for many Hollywood films for years, working on majority of the 3D conversion work, it is not until now that they have received their due.

With the growing demand for well-trained people, many animation studios and companies have come up in cities across the country, with Mumbai, Chennai, Bangalore, Hyderabad and Trivandrum becoming the hubs. Many of them are equipped with the latest technology to tackle the demands of services, be it 2D animation, 3D animation, storyboards, product demos, illustrations, logos, banners, portraits, caricatures or customized ones. Famous for their work in post-production and 3D content development, this field has high-paying jobs for many digital artists and other technical specialists.

robot
3D rendering of a robot, as imagined and done by one of our students.

Reasons why global entertainment firms are flocking to India are a many. It is because of the low costs (cost of animation production in India is one-fourth the cost of what it costs in the West). Not just that, India been the second largest entertainment industry in the world, our studios provide a large pool of high-quality software engineers who are familiar with and on par with the latest trends and technologies. Added advantages are that the English speaking workforce overcomes the language barrier.

lineup_characterdesign
A few of the characters, in one of our students’ story.

To put things in perspective, here are some facts: India’s animation entertainment sector has experienced a major boom in the recent past, employing over 80,000 people, and the current size is estimated at US$ 247 million and expected to grow at 15-20% per annum. According to the latest report by NASSCOM the animation industry in India will grow at 22 percent every year. How is that to beat?!

Character Lineup

Imagination coming to life, in this student’s character lineup.

Many animation studios and production houses in the country are packed with work be it outsourced from abroad or in-house projects for the market at home. Which is why, the animation industry faces a talent crunch, and trained and talented people are the need of the hour.

The ice seems to have broken and the reach and popularity of animated content has crossed all barriers and is something that the larger audience is familiar with. This could be the best time to enter this industry!

how-to-guide-for-animation-1

6
SHARES