Vividh Ashok: “Never underestimate the power of Marketing”

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There are two things in life: Something you are good at and something you want to do. Finding the perfect union between the two is what is going to take you further in life. Read on to know what else our MMBA student, Vividh Ashok had to say about his internship at Annapurna Studios for the film Soggade Chinni Nayana.

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Q: How was your experience working as an intern?

A: Since I am in my senior year of the MMBA program, I am supposed to do an internship, as a part of my program. I first thought about doing an internship at an ad agency, but then I got to know about an internship opportunity at Annapurna Studios, through the college. It was an opportunity to work in the marketing team of Nagarjuna sir’s movie Soggade Chinni Nayana, and I didn’t want to let this slip away. After joining, I realized that this job was going to be much more than just the simple nuances of marketing. They called it Marketing Publicity. My job was directed more towards coming up with ideas and co-ordination. I was also part of the team that handled the front-stage co-ordination at the film’s audio launch event. It was very nice for me to see how a live event occurs. I was also handling the ‘Making’ and ‘Promo’ videos for the film.

Q: What was the most memorable part of the internship?

A: Meetings! Imagine sitting across the table from the Executive Producer of the film, along with the likes of Gemini TV, Radio City, along with Nagarjuna sir! You don’t get an opportunity like this often. I never spoke during these meetings, but sitting in that room and listening to the ideas they came up with was the best experience for me. Also, the fact that I was given a walkie-talkie and I could call people up and give them instructions was an added bonus! The way the studio worked and functioned was amazing to experience. I will never forget that.

Q: What do you take back from this experience?

A: The one thing I’ve realized, and the one thing I tell everybody is that everyone must work in a studio at least once in their life! You can always come up with your indi-films anytime in your life, but when you work for a studio, you get to know that there are a lot of people involved in the movie making process. Unless you actually get into this, you will not be able to see how it functions. One instance was how our director was there from start to finish. He could’ve easily gone back after production was done, but he didn’t. He was a part of marketing, he was making sure everything was functioning well. Even Nag sir for that matter. Being an actor, he could’ve easily avoided being involved in these matters, but he chose not to. Being in the marketing team, opened my eyes in terms of where I can see myself in the future. This has been the biggest learning curve for me. What I had learned theoretically turned out to be so much different compared to what I experienced.

Q: Did something fun happen on set that you will carry forward with you in the future?

A: Oh yes! Gemini TV had a competition during the audio launch for the general public. The contest was done and the names and numbers of the winners were handed over to me. It was my job to call them up and inform them that they won. Now, out of fifty odd people, ten responded. Even after the event so many of the people kept calling. That was funny! Also, meeting Nag sir on a daily basis was amazing. Getting ASPL’s tea and meals is also something I will never forget (laughs).

Q: How was your experience here, at AISFM? What advice would you like to give to your juniors?

A: Oh it was brilliant! I had heard of Annapurna Studios, while doing my Media studies in Bangalore, but had no knowledge that they were coming up with a film school or an MMBA course for that matter. I was in a class of two, so I loved the personal attention given to me, with a deep level of interaction. The way they teach here is so good, and its the reason why we didn’t leave despite the small number of students. Now, me being on the verge of completing my course, I can say that it (MMBA) is the best mix one can get of management and creativity! The one thing I would like to say to my juniors is – Keep working. It doesn’t matter whether you are in production, direction, marketing or even in the camera department. Make sure you add as much experience as you possibly can in the years you spend here. College classes are important, but you need to do something beyond your classroom. Also, work for a studio at least once in your life!

Q: Where do you see yourself, in say the next five years?

A: There are several things that I want to do. In five years, I would like to see myself being the head of my media department. I know it sounds very generic, but that’s the least I would like myself to become. To be honest, I would want to work for Teach for India, do something that makes me happy. Also, I want to produce an independent film.

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