AISFM Transforms Journalism and PR education in India!
Let’s face it – the way most Indian schools teach journalism and PR is hopelessly outdated. The curriculum and teaching methods were created decades ago. The schools offer minimal (or zero) production facilities for TV and web video. And most faculty have limited exposure to digital research and communication tools.
What’s more, most ‘mass-comm’ programs lack international academic partnerships that allow students to build networks with other journalism students around the world. For an increasingly global and interconnected industry, this is a huge oversight.
Considering the speed of change in the journalism and PR industries today, the only way to develop a world-class curriculum for India was to start from scratch.
So that is what we did.
We looked at the changes sweeping India and the world, we talked to international journalists and journalism schools and we sat down with the media industry here in India.
The result is India’s most up-to-date, exciting and dynamic curriculum in the field of journalism and PR.
We split the curriculum for our journalism courses, including our bachelors in journalism and our master’s in journalism, into nine key areas of study:
Communication and Journalism
It is essential that students begin by understanding a context for journalism. Where did it come from? How has the field changed over time? What laws and regulations govern the field? What is the role of ethics in mass communication? What are the changes sweeping the global media industry?
AISFM Core Liberal Arts
Students master written and verbal communication, learn to argue with reason and logic and develop the ability to think strategically. We also cover classical fields of study such as philosophy, psychology and literature, all of which will make students stronger communicators. Our Core Liberal Arts subjects are common for students from multiple courses, so these classes allow you to build friendships across the school – friendships that will later be essential once students reach their major projects.
Core Research and Writing Skills
These subjects are the heart of investigative journalism. We start by teaching students to create and test hypotheses using the latest digital research tools, enabling students to efficiently and effectively conduct in-depth research.
We then take students through a series of subjects that teach them to write professionally for different media, including print, the web and TV.
Television Reporting and Production
These are subjects that no mass-comm course can offer. Our journalism and PR students study alongside our film specialization students, giving them an opportunity to develop the skills to plan and produce content and news for television. Students will explore both sides of the camera – in front of it as the reporter and behind it as a manager or editor. AISFM offers industry-standard equipment and amazing production faculty. After all, these classes are conducted inside a real, 22-acre film studio!
Production Skills – Video, Sound and Digital
Not only does the internet provide thousands of online news portals, but it also offers digital versions of newspapers, complete with video and audio news. Around the world, we are increasingly seeing a convergence of print, image and sound in journalism.
We equip our students with multimedia production tools so that they can shoot and edit video, design and build websites and use images and sound to tell powerful stories.
The ability to capture unique images that complement or extend a written story is an essential skill for many journalists. Where would travel writers, investigative journalists, freelancers and, of course, photojournalists, be without their cameras?
These subjects take students from basic to advanced photography and teach the software tools to manage and edit images.
Career Skills for Journalists and PR professionals
With more and more journalists and PR professionals working as freelancers, career management and entrepreneurial skills become critical for graduates in this field. In these subjects, we equip our students with personal management skills to help build their careers. Classes include how to pitch stories, formatting for multiple media, managing your own budgets and timelines and more!
Projects and Internships
AISFM believes in learning by doing, and this is certainly evident in the major projects that students undertake. While some of these are individual efforts, others require coordination with students from other courses at AISFM, or even with other students from around the world as part of our international projects.
Students get hands on experience creating real content, under real-world conditions. Is there any better way to prepare one’s self for the industry?
After completing their course, master’s students also have the opportunity to undertake internships in a range of journalism, PR and communication-related fields. Students are selected for internships on the basis of multiple criteria, including academic performance. Internships allow students to get their foot in the door and to start building their personal networks with real employers.
Internships are not guaranteed – you need to work hard to secure one!
AISFM Journalism Courses
The AISFM School of Journalism offers exciting program:
This is an intensive, two-year program that covers print, TV and online journalism. Why enroll in a diploma when you can receive an internationally-recognized master’s degree? This course is the ideal next step to a graduate looking to launch a career in journalism. The next intake is July 2017.
For more details – click here