These jingles ring a bell!

One of the easiest ways to recognize an advertisement is by its jingle. There are times, when you forget the brand, but still hum the tune. Ritika Saxena sings along with the best.

Oscar Mayer

One of the greatest jingles of all time, the Oscar Mayer Weiner song came about when one afternoon in 1962, composer Richard Trentlage got a call informing him of a jingle contest being run by J Walter Thompson.

The brief was that the tune had to be simple, and it had to appeal to mothers and children alike. The Oscar Mayer Wiener Song turned out to be a huge success. The commercial was aired to approximately 49 million families.

In its long career, The Wiener Song has been aired in 19 countries and is still played today. It has become ubiquitous in American popular culture. It’s been featured on a Hallmark card, and the Simpsons sang it in a mid-1990s episode.

Coca-Cola

‘I’d like to buy the world a coke’, one of Coca-Cola’s most famous jingles, came about in 1971, when the then Creative Director of McCann-Erickson, Bill Backer was stranded in an airport in Ireland owing to heavy fog while he was on his way to meet songwriters Billy Davis and Roger Cook for an upcoming campaign.

At the airport there were irate passengers who were obliged to share rooms with strangers and tempers were high. When he finally reached his destination, Bill narrated his tale to the songwriters and how he noticed that several passengers who had been among the most infuriated were now laughing and sharing stories over bottles of Coke. And as they say, the rest is history.

Toys “R” Us

Written by Linda Kaplan Thaler for JWT New York and first appearing on airwaves in 1982, highlighting their iconic mascot Geoffrey the Giraffe, this classic jingle quickly became embedded in the minds of children and adults everywhere.

Dr. Pepper

The Dr. Pepper ‘Wouldn’t you like to be a pepper too?’ jingle was coined by popular musician Randy Newman and songwriter Jake Holmes. The jingle was active from 1977 to 1985, being a part of all of Dr. Peppers commercials aired during that period.

It was only after starring in the most popular Dr. Pepper commercials that David Naughton had his breakthrough film role as the main character in the John Landis film An American Werewolf in London.

Wrigley’s Doublemint Gum

Wordplay was a wise step for Wrigley’s Doublemint Gum. Owing to the use of the word ‘Double’ in its name, Wrigley’s for all its advertising campaigns since 1956 utilized twins as spokespersons or as the face of the brand. The famous jingle was introduced in commercials created by Chicago’s BBDO in 1960 and received a facelift in 2008 when Chris Brown tweaked it to suit audiences today.

Nerolac

There was no chance of you growing up in an Indian household and not hearing this jingle. The ecstatically sung lines meshed with the audience so well that that the jingle became iconic. This jingle, definitely stays as one of the most famous jingles in the history of advertising in India!

Cadbury’s Dairy Milk

Looking at the ad makes you go weak in your knees even now. In its true style, Cadbury’s has played with emotions so well that if viewed even once, it leaves a lasting impression on the viewer.

Made for Ogilvy & Mather by Piyush Pandey, the jingle was designed to build stronger appeal among older age groups apart from the huge fan following it had among kids.

Vicco

If you’re a cinemagoer in India, then there is no chance of you having missed the ad by this brand! The jingle hasn’t changed since the 1980s and neither has its impact! However, in the recent past there has been a decline in urban consumption of Vicco products, but rural crowds remain fans.

The jingle had become such a rage that at one time, from school kids to elders at home, all could recite it!

Bajaj

This is one jingle that everyone remembers. This jingle came about in 1985 when R Balki, Chairman and CEO of Lowe Lintas penned it for Bajaj. Not surprising to know that Lowe continues to handle the account till date.

In 2001, Bajaj revisited the jingle when they decided to shut down their scooter business and make the shift from scooter to bikes.

The younger generation loved it. Older generations had a nostalgic moment because they were transported back to the times when ‘Hamara Bajaj’ presented a mirror to their old middle-class aspirations.

Nirma

The Nirma jingle, which promises ‘Doodh si safedi’, was first aired on radio in 1975. It was later broadcast on television in 1982. It is one of the longest-running jingles and the spot has seen very few changes since the time it was first aired.

Purnima, the advertising agency that has been handling Nirma’s creative and media mandate for the last 30 years has been consistently focusing on the value-for-money angle. The jingle has continued to echo in the drawing rooms of middle-class Indian homes through the decades.

While the jingle stresses on the product, it also salutes the savvy and budget-conscious Indian housewife.

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