The Birth and Rise of Snapchat – A Player in the Big League!

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Possibility is, you have heard of Snapchat by now. In fact, you may be even the loyal “Snap-chatter” using it! Snapchat started out as a Social Tool catering to a high school goers dream when it comes to privately sending photos not meant for everyone else, solely meant for private sharing. In the world of digital viewing and social media, there is a constant entry of programs with new concepts and ideas being put online. Making one that sticks is the tricky part. The social world that is dominated by Facebook, Twitter and Instagram makes it tough for other applications to cut through the clutter and claim it’s spot as a social media success.

Snapchat is a simple Photo/Video messaging app. It does allow us to send a variety of photos and videos to specific people, or to anyone who is on our list. What gives an edge to it as an app? Those pictures and videos disappear after 24 hours – gone! Or even 10 seconds. Try to take a screenshot of it, the other side will get a notification. The entire concept of Snapchat revolves around, to showcase life as it happens. While there are no ‘like’ and ‘heart’ buttons involved, you can keep a track on how many people have viewed your ‘Snap Stories’ every day; they can reply back just the same way.

Snapchat initially gained popularity with a younger crowd. High school goers and college students brought the app to the limelight. Snapchat in the later years has stepped out of its shadows of being misused by the kids and has now become innovative, effective and an exciting social media tool for people and also a business tool for businesses likewise. Having over 7 billion video views every single day, it’s no wonder why you have not only heard of Snapchat, but why so many businesses want to know, what it’s all about.

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When discussing companies that embrace the opportunity that Snapchat offers with communication, Taco Bell quickly recognized the potential of Snapchat, as it could offer a more exclusive experience than platforms like Facebook, Twitter or Instagram. It was one of the first companies to begin Snapchat as a tool in reaching its target audience. Over 71% Snapchat users are between the ages of 18-34, where only 16 % of the same groups use Facebook on a regular basis.

Another USP that Snapchat offers is, the content that an individual posts becomes extremely valuable. Compared to other social media platforms where users are scrolling through feeds and not absorbing all the content that is being displayed, Snapchat on the other hand, forces users to pay attention, as the photo/video is gone for good. If the aim is to stick a product or an idea in the consumer’s mind, Snapchat flawlessly paves a new way to do so.

Snapchat is the perfect outlet for a business to really spread its wings, creatively, and will probably end up being one of your favorite apps if you use it properly. The trick is all about adjusting your Snapchat stories to fit your business, and plenty of global businesses are jumping on board, believing in the potential of Snapchat and the reach it has to offer. The featured section of Snapchat offers the content from these global businesses sending out their content using Snapchat on a daily basis viewed by billions. Some of the names of these global businesses are seen in the featured section are as follows:

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  • MTV
  • b/r
  • CNN
  • Food
  • Refinery29
  • Comedy Central
  • Daily Mail
  • Brother
  • Tastemade
  • Mashable
  • BuzzFeed
  • National Geographic
  • People
  • Cosmopolitan

Even global events all over the world happening at the time, are in view for everybody using Snapchat. As a combination of all the stories taken of the event are merged into one, for an intimate viewing experience for the app user.

Snapchat: Evolution with Technology

Introduction of Augmented Reality: One of the most innovative features that Snapchat cleverly introduces in its functioning is the camera filter’s combination with a number of filters changing the current picture in a witty way. Snapchat has made augmented reality an everyday part of Snapping.

Hold your thumb on the Snapchat camera. It scans your face. Next, just a right swipe of your finger and keep scrolling to see the variety of filters Snapchat has in store for you. For videos, they have a couple of good features to play with the edit; the slow-motion, the fast-forward and the reverses are other “cool” bunch of features, the application offers.

With even voice changing features, it gives an added effect to the picture consisting of Augmented Reality. It’s fun, succeeds in giving a laugh and if done too much get’s irritating. But nonetheless, this feature works in favor of Snapchat and is in room for further advancement in the coming year.

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According to the recent updates in 2017, Snapchat has close to 150 million daily active users. IPO with a valuation of 20 billion, Snap Inc. is making it hard for the other platforms to keep up. Facebook has been trying hard to keep up with the rise, looking to introduce face-filters for its photos. Instagram now has Stories. To keep up, even WhatsApp might have the Stories feature soon. Snapchat is a perfect example of a journey that got what it deserved by playing all their cards right. Snapchat will be remembered for a revolution; it has evolved and will evolve extensively, in the coming future.

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