Top 10 TV Series From All Over The World

world television imageShookhi Kardam



Stars: Mehran Modiri, Bijan Banafshekhah, Behnoosh Bakhtiari




Stars: Poulad Kimiayi, Shaghayegh Farahani, Alirum Nurai

Biblia Koshodou no Jiken Techou



 Susanghan Gajeongbu (The Suspicious Housekeeper)


Mystery/Thriller/ Family

Stars: Choi Ji-woo, Lee Sung-jae, Wang Ji-hye, Kim So-hyun

 La Famille Katz (The Katz Family)



Stars: Julie Depardieu, Serge Hazanavicius, Catherine Jacob

Unsere mütter, unsere väter (Our Mothers, Our Fathers: Generation War)



Stars: Volker Bruch, Tom Schilling, Katharina Schüttler, Miriam Stein

El tiempo entre costuras (2013 TV Series)



Staring: Adriana Ugarte, Hannah New, Mari Carmen Sánchez

Tutta la musica del cuore  (All the Music of the Heart)



Starring: Matteo Basso, Johannes Brandrup, Francesca Cavallin


Starring: Jelena Jovanova, Ksenija Pajic, Alexander Cvetkovic

Bnei Aruba



Starring: Ayelet Zurer, Jonah Lotan, Micha Celektar

The Best Documentaries of 2013

Here’s our list of the best non-English documentaries of the year.


Cha Fang (The Questioning)

Country: China

Director: Rikun Zhu

The 20 minutes of real-time footage reveals the violence of the State’s oppression of a filmmaker. It shows how Rikun Zhu the director of the film is tailed by Chinese police officials, before being interrogated at midnight.

Dragon Girls

Country: Germany and China

Director: Inigo Westmeier

The film documents the story of three Chinese Girls, who are training to be Kung Fu exponents, away from their homes in the Shaolin Kung Fu School. Some 26,000 children are trained at the school. The film shows how they are forced to conform to norms. They are turned into fighting robots and yet, if one looks behind the curtain, one will find children with dreams and aspirations.

Open Heart

Country: Rwanda

Director: Kief Davidson

Open Heart shows the hardships faced by Dr. Emmanuel Rusingiza, Rwanda’s only public cardiologist, and Dr. Gino Strada, the Salaam Center’s head surgeon. Through the film we see how severe cardiac disease is in impoverished Sub-Saharan Africa. We see eight Rwandan children who leave their families behind and embark on a life-or-death journey to receive high-risk open-heart surgery in Africa’s only free-of-charge, state-of-the-art cardiac hospital, the Salaam Center run by Emergency, an Italian NGO. The disease leaves these children lethargic and weak. Some of them have only few months to live.


Country: Poland and Germany

Director: Marcin Malaszczak

This is an experimental film that mixes observational documentary-making, social commentary and a science-fiction fable. The film is set in a psychiatric hospital and follows a patient Stefan Szyszka, who wanders about in post-industrial landscapes in a straitjacket. Some bizarre incidents happen around him, which are probably dreams or delusions of an insane man.

Yugoslavia: How Ideology Moved Our Collective Body

Country: Serbia, France, Germany

Director: Marta Popivoda

The film charts the changes in the social system from socialist Yugoslavia to neoliberal capitalist Serbia. The film closely looks at how ideology worked itself into the public space through mass events, such as state performances and counter-manifestations.

A Lady Caddy Who Never Saw a Hole in One

Country: Indonesia

Director: Yosep Anggi Noen

The film begins with a man standing on a ridge of rice paddies and a woman dressed like a caddy standing next to him. As the man pretends to play golf, he interrogates her on her way of life. He suspects her motivations because she walks with the rich. Through the symbolic conversation and gestures, the film shows the contradictions of labor and pleasure, poverty and abundance.

 A Lady Caddy Who Never Saw a Hole in One

Trucker and the Fox

Country: Iran

Director: Arash Lahouti

The documentary chronicles the life of truck driver Mahmoud Kiani Falavarjani who is also the filmmaker as well as a wildlife lover. The documentary captures Kiani Falavarjani’s fascinating life as family man, eccentric animal lover, and an artist.

The Gatekeepers

Country: Israel

Director: Dror Moreh

The documentary narrates the story of the Israeli Internal Security Service, Shin Bet, from the perspective of six of its former leaders. The film combines interviews, archival footage, and computer animation to recount the role the group played in Israel’s security from the Six-Day War to the present.

Sacro GRA

Country: Italy

Director: Gianfranco Rosi

The film depicts life along the Grande Raccordo Anulare, the ring-road highway that circles Rome.

Stray Dogs

Country: Taiwan

Director: Tsai Ming-liang

It is a moving tale of how a homeless family in Taipei shares its scraps with stray dogs.


The Top 10 Actors of 2013


The top actors in the top roles of 2013:

Ryan Gosling in Only God Forgives

Joseph Gordon-Levitt in Don Jon

Christian Bale in American Hustle, Out of the Furnace

Colin Farrell in Saving Mr Banks

Leonardo DiCaprio in The Wolf of Wall Street

Matthew McConaughey in Dallas Buyers Club

Jesse Eisenberg in Now You See Me

Hugh Jackman in Prisoners

Steve Coogan in Alan Partridge: Alpha Papa

James McAvoy in Filth

In Memory Of Those We Lost In 2013

We remember the international celebrities that passed away this year.

Michael Winner



Age: 77

Cause of Death: Liver disease

Michael Winner was interested in film at an early age, especially writing, which brought him briefly to television. He then moved into directing at age 25, and after a few comedies and vehicles for pop stars, quickly switched to more dramatic films, attaining something of a trademark for violence – frequently working with Charles Bronson.

Directorial highlights: Death Wish, The Big Sleep

Richard Griffiths



Age: 65

Cause of Death: Complications arising from heart surgery

British character actor Richard Griffiths came from radio and the classical stage where he built up an early reputation as a Shakespearean clown, with larger-than-life portrayals of Henry VIII, Falstaff in The Merry Wives of Windsor and Bottom in A Midsummer Night’s Dream with the Royal Shakespeare Company just a few of his standout credits. His better film roles have been in both contemporary and period pieces, such as Gorky Park (1983), Withnail & I (1987), King Ralph (1991), Guarding Tess (1994), Sleepy Hollow (1999) and recently the ‘Harry Potter’ series as Uncle Vernon Dursley.

Acting highlights: Withnail & I, Gorky Park, Harry Potter

Roger Ebert

Bookstore Appearance By Roger Ebert

Film critic

Age: 70

Cause of Death: Cancer

Roger Joseph Ebert was an American journalist, film critic and screenwriter, who was described by Forbes as “the most powerful pundit in America”. He was the first film critic to win a Pulitzer Prize, as well as the first to be awarded a star on the Hollywood Walk of Fame.

Career highlights: Life Itself

James Gandolfini



Age: 51

Cause of Death: Heart attack

New Jersey-born James Gandolfini began acting in the New York theater. James’s breakthrough role was his portrayal of Virgil the hitman in Tony Scott’s True Romance (1993), but the role that brought him worldwide fame and accolades was as complex Mafia boss Tony Soprano in HBO’s smash hit series The Sopranos (1999). He died unexpectedly of a heart attack while vacationing in Italy.

Acting highlights: The Sopranos, Enough Said, Killing Them Softly

Cory Monteith



Age: 31

Cause of Death: Accidental drug overdose

Cory Monteith was an actor, known for playing the singing jock Finn on the American TV show Glee and films such as Monte Carlo, and Final Destination 3. He died on July 13, 2013 in Vancouver, British Columbia, Canada.

Acting highlights: Glee, All the Wrong Reasons

Dennis Farina


Age: 69

Cause of Death: Pulmonary embolism

Dennis Farina was one of Hollywood’s busiest actors and a familiar face to moviegoers and television viewers alike. Recently, he appeared in the feature films, The Grand, a comedy about a Vegas poker tournament with Woody Harrelson, Cheryl Hines and Ray Romano; Bottle Shock, also starring Alan Rickman, Bill Pullman and Bradley Whitford; and Fox’s What Happens in Vegas, in which Dennis starred as Cameron Diaz’s boss. Farina also appeared on the NBC series Crime Story, Law and Order and in the HBO miniseries, Empire Falls, for which he won a Golden Globe Award for Best Mini-Series.

Acting highlights: Crime Story, Law & Order, Get Shorty

Elmore Leonard



Age: 87

Cause of Death: Complications from a stroke

Elmore Leonard was an acclaimed writer and producer, known for Jackie Brown (1997), 3:10 to Yuma (2007) and Justified (2010). He was married to Christine Kent, Joan Shepard and Beverly Claire Cline. He died on August 20, 2013 in Bloomfield Township, Michigan, USA.

Writing highlights: 3:10 To Yuma, Get Shorty, Out of Sight, Jackie Brown

David Frost


Broadcast journalist

Age: 74

Cause of death: Heart attack

Sir David Paradine Frost was a British journalist, comedian, writer, media personality and daytime TV game show host best known for his two decades as host of Through the Keyhole and serious interviews with various political figures, the most notable being Richard Nixon.

(FILE) Sir David Frost Dies Aged 74 After Suspected Heart AttackCareer highlights: David Frost Interviews Richard Nixon, Talking With David Frost

Tom Clancy


Age: 66

Cause of Death: Cardiac complications

Tom Clancy was born on April 12, 1947 in Baltimore, Maryland, USA as Thomas Leo Clancy Jr. He was a writer, known for The Hunt for Red October (1990), Patriot Games (1992) and Clear and Present Danger (1994). He was married to Alexandra Marie Llewellyn and Wanda Thomas. He died on October 1, 2013 in Baltimore.

Writing highlights: The Hunt for Red October, Patriot Games, Clear and Present Danger

Ed Lauter


Age: 74

Cause of death: Mesothelioma

In a film career that has extended for over four decades, Lauter has starred in a plethora of film and television productions since making his big screen debut in the western Dirty Little Billy (1972). He had portrayed an eclectic array of characters over the years, including (but not limited to), authority/military figures, edgy villains, and good-hearted heavies. Many will remember him for his appearance as the stern Captain Wilhelm Knauer in The Longest Yard (1974) (Lauter also made a cameo in the 2005 remake).

Acting highlights: The Longest Yard, ER

Peter O’Toole



Age: 81

Cause of death: Undisclosed illness

A leading man of prodigious talents, Irish-born Peter O’Toole was raised in Leeds, England, the son of a bookie. He spent several years on-stage at the Bristol Old Vic, then made an inconspicuous film debut in 1960. In 1962, O’Toole was chosen by David Lean to play T.E. Lawrence in Lean’s masterpiece, Lawrence of Arabia (1962). The part made O’Toole an international superstar. He received Academy Award nominations (but no Oscar) for seven different films. However, medical problems (originally thought to have been brought on by his drinking but which turned out to be stomach cancer) threatened to destroy his career and life in the 1970s. He survived by giving up alcohol and, after serious medical treatment, returned to films with triumphant performances in The Stunt Man (1980) and My Favorite Year (1982). O’Toole remains one of the greatest actors of his generation.

Acting highlights: Lawrence of Arabia, My Favourite Year, Venus

Joan Fontaine



Age: 96

Cause of death: Natural causes

The sister of Olivia de Havilland, in 1940 she garnered her first Academy Award nomination for Rebecca (1940). Although she thought she should have won, (she lost out to Ginger Rogers in Kitty Foyle), she was now an established member of the Hollywood set. She would again be Oscar-nominated for her role as Lina McLaidlaw Aysgarth in Suspicion (1941), and this time she won. Joan was making one film a year but choosing her roles well. In 1942 she starred in the well-received This Above All (1942). The following year she appeared in The Constant Nymph (1943). Once again she was nominated for the Oscar, she lost out to Jennifer Jones in The Song of Bernadette (1943). By now it was safe to say she was more famous than her older sister and more fine films followed.

Acting highlights: Rebecca, Suspicion

Paul Walker



Age: 40

Cause of death: Car crash

Paul walker starred in Pleasantville (1998) opposite fellow Hollywood members Reese Witherspoon and Tobey Maguire, Varsity Blues (1999) opposite actor Scott Caan and also another teenage movie, She’s All That (1999) opposite then-teenage heartthrobs, Freddie Prinze Jr. and Rachael Leigh Cook. Real success came when he appeared in The Fast and the Furious (2001) opposite Vin Diesel.

The Top 10 TV Series Of 2013

Over the last few years thanks to the overwhelming success of TV series like Mad Men, Breaking Bad and Game of Thrones, the small screen has been punching well above its weight when it comes to quality entertainment. This year has been another stellar year for English TV. We list the top 10 TV series that rocked the year and had everyone talking.

The Americans

Set in the early 1980s during the Cold War, two Soviet intelligence agents pose as a married couple in the US to spy on the American government. Keri Russell and Mathew Rhys who play the Soviet spies (Elizabeth and Phillip Jennings) in the series are exceptional. While Elizabeth is an almost fanatical believer in the fatherland’s propaganda, Phillip begins to realize that maybe the US ain’t that bad after all. Along with their two unsuspecting and American-born children, the Jennings must navigate a minefield of subterfuge and spycraft, especially after they find out their neighbor is a counter-espionage agent with the FBI. Thanks to great performances, split-second, unbridled violence, and a cracking script, The Americans delivers well-paced thrills.

Game of Thrones

If you haven’t heard of GoT’s famous Red Wedding episode (officially titled Rains of Castamere) by now, then you’re probably living under a boulder the size of Texas. Game of Thrones proved that it was born in blood and will continue to bathe in it for the foreseeable future. The stratospherically popular fantasy series based on George RR Martin’s novels did away with almost half the cast in one fell swoop and didn’t lose a beat, and that’s the hallmark of great entertainment. Season 4 has been set on a knife edge, and the fans are already marking their calendars in their parents’ basements.

Orange is the New Black

Don’t be put off by the title, this Netflix series has as much to do with fashion as…well…we do (you should really see how we dress, we’re an embarrassment). The superb Taylor  Schilling plays Piper Chapman, a woman in her thirties who is sentenced to fifteen months in prison after being convicted of a decade-old crime of transporting money for her drug-dealing girlfriend. The girlfriend in question (played by Laura Prepon) happens to be in the same prison. The series follows Chapman into a space where angels and demons cavort freely. From masochistic guards and inmates with hearts of gold, to sociopaths and saints, Orange is the New Black will have you laughing, tearing up, and simmering sometimes al in one episode. Watch it to the end though, the final episode will shock you.

The Blacklist

We’ve missed James Spader since Boston Legal ended, but now we know why he kept his scathing wit and beautiful amorality hidden for the last few years. Spader resurfaces in 2013’s The Blacklist, where he plays Raymond ‘Red’ Reddington a notorious criminal who has eluded capture by the FBI for decades. But he suddenly surrenders to the FBI with an offer to help catch a terrorist under the condition that he speaks only to Elizabeth Keen (played by Megan Boone), a young FBI profiler just barely out of Quantico. Spader’s Redman is equal parts Hannibal Lecter (without the cannibalism), and Danny Ocean as he goes about helping the FBI nab the most wanted and most dangerous criminals in the world, while feathering his own nest with characteristic audacity. But what is his link to Keen? Well, we will just have to find out in season two.

Sons of Anarchy

Fans are bracing in unbridled excitement for Sons of Anarchy’s seventh season next year, and the show has just gone from strength to strength. The series about a man in his early 30s struggling to find a balance in his life between being a dad and his involvement in a motorcycle club, has captured audiences across the globe with its brand of violent justice, scathing humour, and realistic grit. Season six was a doozy, and there’s no reason to believe that season seven won’t be corker as well. And now that Charlie Hunnam has dropped out of that ridiculous 50 Shades of Grey film all is well.

Doctor Who

Now in its 33rd season (we lost count about 1976) Doctor Who has never been more popular. The 2013 season also saw Matt Smith bowing out as the good Doctor, and while female fans may have shed a tear, aficionados can’t wait to see how the new Doctor, the grumpy and foul-mouthed Pete Capaldi handles those pesky Daleks. The final episode of 2013 also proved to be the most viewed episode of the franchise, so things are looking peachy.


What happens when you combine the superb comic timing of Julia Louis-Dreyfus the scathing satire of Armando Iannucci? We found out in 2012 when Veep premiered and left us with our sides in splits with its particular brand of profanity-laden political satire. Picture West Wing played by the cast of Pulp Fiction, but funnier. Dreyfus plays Selina Meyer the US vice-president who finds the job nothing like she expected and everything everyone ever warned about. You can expect to be thrilled.

The Good Wife

Network TV shows usually fall flat after Season 4, but now on Season 5 The Good Wife is just getting better and better. With Julianna Marguiles (who plays Alicia Florrick) nominated for a Golden Globe this year and the plot thickening this legal drama looks all set to run and run and run. Grey’s Anatomy seriously needs to take a look at this series and figure out a way to make the lead character a little less infuriating. We all root for Alicia, for Meredith? Nah, not so much.

House of Cards

Based on the British TV series of the same name, this Kevin Spacey-starring political drama launched Netflix’s foray into streaming TV. And boy did it have an effect. With a cast that would make any feature film proud (Spacey is ably supported by Robin Wright, Kate Mara and Michael Kelly) and directed by David Fincher House of Cards had everything going for it right from the start. But never one to rest on his laurels, Spacey’s portrayal of Francis Underwood, a Congressman who works to exact revenge on the people who betrayed him, is chilling. A superb script, coupled with great direction and pacing make it one of the best things we’ve seen on TV this year.

Mad Men

The fact that Season 6 of Mad Men turned out to be its weakest yet, and still managed to wow us is testament to its enduring excellence. The series that focuses on admen (and women) in the 60s has been hailed for everything from its sense of fashion, to the amoral sexism of its leading men, namely Don Draper (played by Jon Hamm) and its characters’ penchant for daytime binges and chain smoking. But through it all one thing’s been crystal, Mad Men is one of the most stylish and thought out TV series out there, and if they iron out this year’s creases Season 7 could be a humdinger.

A Year Of Innovation

The faster things change, the tougher it is to stay on top. In this year’s rankings, let’s look at the leading innovators in cinema who shook the foundations of the film industry this year:

4d animation

The popularity 3D animation, led animators to further experiment with dimensions and now we have 4D animation. 4D animation enables the viewer to visualize the time and space concept. Animators are now capable of moving an object around its own mirror image.

This technology will allow filmmakers a broad and deep feature set and tremendous flexibility.

Screen X

The Screen X technique will enable the viewer to enjoy a panoramic experience. The visuals have a 270-degree effect, which is achieved by shooting with three cameras simultaneously; crew and equipment has to be carefully placed to avoid appearing in frame.

Revolutionizing special effects in Gravity

Alfonso Cuaron’s Gravity revolutionized visual effects in films. It used cutting-edge technology to shoot an action-drama set in Earth’s orbit, most of it with just a single character who is weightless for the entire picture. In the film,  Cuaron and his team used untried techniques and digital technologies, which transported the audiences into weightless space.

Connected TV / Smart TV

These TV sets integrate the Internet and Web 2.0 features into television sets and set-top boxes. It can also create a technological congregation of computers and these television sets or with their set-top boxes. These kinds of TVs are interactive. Besides, these TVs also come synchronized with social networking, which may provide “an interaction with both on-screen content and other viewers” and give a better cinematic experience than what’s available on a computer.


The Top Indian TV Ads of 2013


Food Food Television

Agency: In-house

The branding commercial for Food Food comes with a concept akin to Enigma’s Return to Innocence in this beautifully shot ad that shows the Tea-cultivation and -making process.


Agency: Ogilvy & Mather

Vodafone’s new TV spot shows how youngsters share every moment of their lives via the Internet driving home the network’s tagline ‘made for sharing’.

ICICI Prudential Life Insurance

Agency: Lowe Lintas & Partners

This touching ad equates the role of men as family providers with ICICI’s Prudential insurance brand. This TV spot was a huge hit with the ladies!

Eye Bank Association of India

Agency: Code Red Films

The story follows an old warden and a group of blind children at a hostel during Holi. Audience watching this ad for the first time won’t understand the commercial until the end when a boy asks the warden about what colors look like to which the warden has no answer. The ad ends with 67 people including the creators of the film agreeing to donate their eyes.

Hindustan Unilever Limited

Agency: Ogilvy Action, Mumbai

India’s leading soap brand aims to make a difference with its Roti Reminder commercial. The ad looked to remind people to wash their hands before eating a meal. Lifebuoy’s social mission reached out to nearly 30 million people in rural India.

Idea 3G

Agency: Lowe Lintas

Once again, Idea Cellular’s TV spot showcased its brand philosophy of how ‘an idea can change your life’. The ad based on Diwali is Lowe Lintas’s idea to make people reflect on the real meaning of the festival and their lives.


Agency: Ogilvy

IDBI Bank launched four new ad films on the theme ‘Bank Aisa Dost Jaisa’. This campaign attempts to communicate that IDBI takes care of its customers like true friends.


Agency: Lowe Lintas Mumbai

The end of the year is time for celebration in India. Weddings, firecrackers, feasts and the like. For this festive season, Lowe Lintas’s ad for Tanishq was spectacular and talked about the progressive Indian. The ad breaks two stereotypes – the dusky girl and remarriage. Although the ad raked up a few arguments and raised a few eyebrows, we think this ad has broken a few norms and is a well-done commercial.

 United Spirits

Agency: DDB Mudra

Everyone likes to take a break at work every now and then and kill some time on social media sites. But what do you do when your boss walks past your computer and catches you in the act? McDowell’s has launched Boss Patrol, a downloadable application that allows employees to alert their friends when the boss is on the prowl.

Ministry of Tourism India

Agency: Ogilvy & Mather

This ad by O&M is promotes India’s best places with the idea that whatever a traveller seeks he will find in this country. The campaign showcasing the most exotic locales from the north to the south of the country isn’t city-specific but travel-specific.


The Top 10 Ad Campaigns Of 2013


In the current chaotic media environment, we take a look at some of the innovative ad campaigns of 2013. We celebrate creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites and the art of reaching the right target audience.

Chipotle “The Scarecrow”

Advertising Agency: CAA Marketing, USA

Chipotle, the Mexican grill fast food chain, did an advertising campaign called The Scarecrow. The campaign comprised an animated short film accompanied by a smartphone game. The film is about the industrialized world of processed food.

The ad kick-started a debate on processed food. And at the same time it informed consumers about how other fast food chains were operating, and subtly implied that Chipotle’s processes are more sustainable.

Robinsons “Pal”

Advertising Agency: BBH, London, UK

Robinson’s Drinks, a British soft drink brand, launched an advertisement called Pals. The ad is a seemingly unassuming story of two young childhood ‘pals’ who share an inseparable bond of friendship.

The ad uses a plot twist, where, at the end, we see that one of boys is actually the dad, as the ad ends with emotional strapline: ‘It’s good to be a dad. It’s better to be a friend.’ This will definitely touch an emotional cord.

Nike “Possibilities”

Advertising Agency: Wieden+ Kennedy

Nike’s star-studded ad redefined its ‘Just Do It’ campaign. The ad starred Gerard Piqué, Serena Williams and LeBron James. In this campaign, Nike went beyond inspiration and into action as it engaged viewers to participate in challenges through the Nike+ app.

Nike+ motivates the participant to set goals, measure their performance and then help them achieve those goals through products, services and inspiration. Thus viewers were engaged beyond the video ad.

Coca-Cola “Small World”

Advertising Agency: Leo Burnett, Chicago, USA / Leo Burnett, Sydney


The Coca-Cola ad showed how the brand brings two opposing nations (in this case India and Pakistan) together through a live communications portal, the Small World Machine. It showed how machines enabled Indians and Pakistanis to share an all-too-rare moment of happiness.

The print ads were an extension of the same idea that reinforced similarities between the cultures and the people of the two countries.

Leica “Alma”

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil

This ad was made for the Leica store in São Paulo. The ad involves the viewers with its phenomenal cinematography. The film narrates the story of Leica III’s ‘alma’ meaning soul. The viewers follow the life journey of a Leica III, as it passed through the hands of a great war photojournalist and how it survived those wars before it ultimately met its end in a landmine explosion, only to be reincarnated as the Leica M-Monochrome.

Fyffes “Banana Comic Week 2013”

Advertising Agency: Serviceplan, Munich, Germany


Fyffes is an Irish fruit and fresh produce company headquartered in Dublin, Ireland, which in order to generate awareness about fruit such as the banana, designed a special Direct-to-Market Campaign.

The creators of Peanuts and Tintin, CARLSEN Comics, created the comic-hero “FYFFEE” — a little boy who turns into a superhero by eating a banana. Using laserprint techniques, the FYFFEE comics were printed on banana skins. These bananas were then distributed, over a period of one week, to schools and kindergartens in nine countries around the world. Every day there was a new comic adventure on the banana, which the kids enjoyed.

League Against Cancer: The Real Life case video

Advertising Agency: Y&R, Peru

League Against Cancer is a non-profit organization that depends on donations and grants from the public and private sector. In this video we see how the League, in its outdoor campaign, blended aggressive marketing with a more heartfelt approach to draw donors’ attentions.

Expedia “Himalayas”

Advertising Agency: Ogilvy & Mather, London, UK

Expedia is an online travel booking site. This is not a straightforward ad, that appeals or tries to entice its target audience to travel. Instead it takes a dig at its target audience by mocking them. So the ad engages the viewers through wit.

Dove “Real Beauty Sketches”

Advertising Agency: Ogilvy, Brazil

Dove highlighted how women tend to be over-critical of themselves. The ad tries to put the point across that many women don’t realize their true beauty. The campaign stood out because it put forth a message that would truly help consumers, and thus reinforced the Dove principles on and perception of beauty.

Carlton Mid “Coincidence”

Advertising Agency: Clemenger BBDO, Melbourne, Australia

This ad is based on the adage that men will be men. Carlton Mid takes a dig at a man’s habits that are simply immutable. And this is in keeping with Carlton’s chilled-out attitude.

Movie Marketing Case Study: Cloudy With a Chance of Meatballs 2

In Cloudy With a Chance of Meatballs 2, the sequel to the popular animated film, we are introduced to Foodimals – animals made out of food. Foodimals are threatening to take over Flint Lockwood’s beloved hometown, Swallow Falls.

The film features Flint as he takes his friends on dangerous-delicious mission. They fight the hungry tacodiles, shrimpanzees, apple pie-thons and double bacon cheespiders, to save the their hometown again!

Branded Food Trucks

Two themed food trucks are currently driving around the US. These trucks have been named, appropriately enough, Flint and Sam and the truck offers a menu that reflects the evolution of food in the film. For instance, the foodies are served ‘Hippotatomus’ (baked potatoes), a ‘Tacodile’ (ground chicken Taco) or a ‘Subwhale’ (sandwich).

The campaign connects the public with the film by offering them the chance to eat the unique creations. Food trucks are very popular with people of all age groups and are a great way of connecting with audience members all over the country.

A micro site was established so that fans could track the progress of the food trucks around the country:

Donation of fresh food

Sony has also partnered with the NGO, Feeding America, and is collaborating with a number of sponsors, including California Giant Berry Farms, Cal-Organic Farms, Duda Farm Fresh Foods, Grimmway Farms, the National Watermelon Promotion Board and Sprouts Farmers Markets to participate in September’s Hunger Action Month. Together with these food giants, Sony is donating tons of produce at food banks across the nation.

The donated fruits and vegetables are distributed to local agencies – such as shelters, pantries and schools – with the aim of putting more fresh produce on tables across the country.

George Leon, Sony’s Executive Vice President for Global Consumer Marketing, said,

We really wanted to find a way to make a difference and use food to do that. ‘Cloudy With a Chance of Meatballs 2’ is a fun adventure film, but ultimately, it’s about an inventor trying to make the world a better place through food.”

Marc Weinstock, the studio’s President of Theatrical Marketing, added,

Partnering with Feeding America allowed us to do something truly meaningful for communities in need while also promoting our upcoming family film. Arranging for a donation of 200,000 pounds of fresh produce is a healthy win-win and a great, nutritional way to create awareness for ‘Cloudy With a Chance of Meatballs 2.'”

Online auction for the premiere

Sony has also entered into a partnership with eBay Giving Works to auction the film’s premiere in Los Angeles. The winning bidder will get a round trip airfare and hotel stay. To help further, shoppers are asked to donate a dollar during checkout on eBay.

Tagged fresh food products in stores

California Giant Berry Farms, Cal-Organic Farms, Duda Farm Fresh Foods, Grimmway Farms, the National Watermelon Promotion Board and Sprouts Farmers Markets have tagged their products at supermarkets with Cloudy with a Chance of Meatballs 2 artwork and a QR code that will link consumers to There, consumers can find useful information – including recipes and other information about the film.


A movie marketing campaign that promotes healthy eating!

Sony used its marketing campaigns, not only to promote their film, but also to help boost engagement around the cause of nutritious food. This strategy connected with families, kids, food growers, supermarkets and anyone who interacted with the food trucks.

Perhaps even more valuable, was the enormous PR response to the campaign. Media around the world covered the marketing activities, producing far wider reach than had Sony spent the money on conventional advertising.

All in all, a tasty success!

Your turn

What do you think? Does this type of marketing make you want to see the film, or just admire the campaign?