Warning: Use of undefined constant REQUEST_URI - assumed 'REQUEST_URI' (this will throw an Error in a future version of PHP) in /home/aisfmedu/public_html/blog/wp-content/themes/metro/functions.php on line 73
Featured | Annapurna International School Of Film + Media — Blog

Facilities at Annapurna College

Annapurna College is situated on a 22-acre studio campus and offers its students several facilities to ensure they get everything they require to successfully finish their degree. We are a holistic film school that gives our students a chance to excel in their filmmaking endeavours. Our aim and vision to produce some of the best filmmakers in the world is facilitated by our ability to provide our students with world-class infrastructure.

The Library:

This not-so-little room is at the center of most campus activity! Our on-site library has nearly 2000 books, national and international journals on subjects ranging from Cinematography, Direction, and Photography to Advertising, Editing, and Business. Comfortable and welcoming, our library has abundant natural lighting and good vibes! Students can browse the stacks, look-up e-journals for research, use the quiet to work on assignments, or simple read the newspaper!

The Edit Department:

We strive to stimulate the audio-visual senses of our budding editors! The long hours students spend in our quiet studio spaces, away from campus noises and the diversions of the digital world, enable them to focus on visual appreciation. Our ergonomically designed studios, neutrally coloured furniture and walls, and carpeted floors minimize colour and sound distortions.

Our Edit Department is fully equipped with client monitors, plug-and-play systems, and make sure to periodically update our curriculum and infrastructure based on industry practices and recommendations. We take great pride in mentoring our students for a finer technical appreciation of the audio-visual variations in different delivery formats.

The Sound-Design Department:

Annapurna College is a one-campus solution when it comes to Sound Production! Located at the heart of the campus, our state-of-the-art recording studio is equipped with high-end digital equipment with the latest versions of Pro-Tools and Yamaha Digital Audio Mixer. We recently added a dedicated space for Foley Recording- a truly fine acoustically treated space with enhanced studio monitoring facilities for achieving clarity, richness, detail, and depth in sound production. Our students get to experience this rare full-fledged integrated facility configured to develop skills in multiple segments of Sound Post-Production: Dubbing, Foley, Sound Effects Designing, and Music Recording.

We also have separate classrooms dedicated to MIDI and Music Designing all equipped with high-end technology. We understand the importance of producing efficient and proactive sound engineers to meet the increasing demand for Production Sound Mixers for films going exclusively for sync sound production. Our Location Sound sessions are equipped with the latest Portable Mixers, Multi-track digital audio recorders from Tascam, Sound Devices, Roland and microphones from Sennheiser, Sanken, and Rhodes.

The Cinematography Department:

 We pride ourselves in nurturing aspiring cinematographers into seasoned professionals. Equipped with industry-standard digital cinema cameras, our cinematography department offers comprehensive, hands-on instruction in the art and craft of cinematography. Students have access to two studio floor spaces, fully equipped with their own lights and grip accessories, for their practical sessions and semester projects. Lead by faculty with over twenty years’ experience in the field, the cinematography department regularly updates its equipment, accessories, and curriculum in sync with emerging trends and industry standards.

Finally, when our students graduate they don’t just leave with terrific education but also become members of a growing network of accomplished and successful professionals. Our prodigies today will change the face of cinema tomorrow with their fresh ideas and great talents!

The Annapurna College and CILECT Connect

Centre International de Liaison des Écoles de Cinéma et de Télévision or CILECT is the association of the world’s major film and television schools. Founded in Cannes in 1954, with a goal to provide a means for the exchange of ideas among member schools, and to help them understand the future of education for creative personnel in film, television, and related media. Their goal is to promote and develop the highest standards of education, research, and training of films, television and related media through establishing and organizing global and regional forums for the exchange of artistic, pedagogical, methodological, and managerial best practices for all its members. It currently has 182-member film/media schools world-wide, including Annapurna College.

Annapurna College for Film and Media is based out of Hyderabad, India, is one of the most popular film schools in the country. In addition to that, it takes pride in partnering with CILECT. Through this partnership, the students at AISFM get a chance to gain international exposure as they prepare themselves to enter the world of cinema and media professionally.

Today, Indian films and media have a global presence making it important for students to learn and adapt to international standards. This exchange also benefits their creative processes and improves their techniques.

Furthermore, CILECT as an association, encourages inter- exchange programs between its schools, thus promoting talent and creativity. This gives the students of Annapurna College an opportunity to engage in cultural exchanges, increase global awareness, and improve their skill set. This program facilitates a diverse learning environment wherein students and faculty from other countries interact with each other and share a bond of mutual learning.

The partnership with CILECT helps Annapurna College achieve its vision of providing its students with a holistic education. They interact with several professionals on a global scale, thus increasing their knowledge base and learning about the newest technologies in the field. This association does not only help the students but also helps the faculty in living up to Annapurna College’s mission to be the best film/media school with global standards.

In addition to being able to interact with faculty and students world-wide, the association with CILECT opens doors for placements abroad as well. Through the opportunities provided by the foreign association, Annapurna College is fortunate to be able to forge relationships with those international industries through the film schools of those territories.

Lastly, the movie industry in any part of the world is all about connections, communication, language, exchanges, and a great platform to make your mark both nationally and globally. With movies, boundaries between culture, religion, and region, blur every day. Therefore, this is an ideal time for Annapurna College to join the international partnering schools as it prepares its students to face the challenges and seize opportunities on a global arena. To be part of such a prestigious association has also benefited the management at Annapurna College as they too are on a constant journey to improve themselves and create a difference in the school’s future. They consistently strife to face the challenges of the pedagogical practices of tomorrow’s world.

100 industries that employ content designers!

Content Design: What Is It?

To begin with, “content design” in simple terms is designing of text, pictures, animated content or vfx content in a way that looks attractive to people. This is a very effective medium in advertisements, both print and digital; apart from its wide use in movies, gaming, etc.

Individuals who are interested in content design can find undergraduate and graduate degree programs that can help them prepare for work in the many industries in which content designers are employed.

Content designers select the right elements and organise them in an attractive and cohesive manner to attract attention / convey message . Examples of content include:

  • Blog
  • Static graphics
  • Animated graphics

What Is Multimedia Design?

People who work in multimedia design create a collage of visual images to convey a specific message to the audience. The purpose of the message is to inform, or entertain. Multimedia designers work in television and film, marketing and public relations, website design, video game production etc.

What Does a Multimedia Designer Do?

Multimedia designers use a variety of tools and creativity for visual communication , they create an output that evokes a thought in the viewer. Skills they use include drawing, use of high end softwares, and stitching together a story. A lot of research also goes into the final culmination of a project.  This ensures the success of the project once it goes into production. People in the area of multimedia design work under the guidelines of a creative manager, and utilise the feedback of others to improve a multimedia design project.

Most people choose to specialise in a certain area of multimedia design, such as graphic designing, animation, website design, game design etc. Good communication skills, teamwork, time management, creative skills and software skills are important for this role.

Where Do Multimedia Designers Work?

Most of the multimedia designers are freelancers as they can have control over their own projects. Some of them who like to work on payroll basis get to work in Ad agencies, MNC’s, Production Houses etc. Multimedia designers have the advantage of working from any place they determine to be “creative”. It just need not be a regular and boring office space with grey walls and a desk.

How to Become a Multimedia Designer?

Employers hiring multimedia designers prefer professionals holding a valid bachelor’s degree and a professional portfolio or a project that highlights their work. Those holding a higher degree or a specialisation have a chance to stand out when the competition for a specific position is high. People who want to get into multimedia design should work on as many creative projects as possible. This lays a solid ground for their future.

Options of Study

Many colleges or universities that offer bachelor’s or master’s in multimedia design give students an opportunity to choose a speciality, which is, in most of the cases, a mandatory clause. Listed below are some of the most popular specialisations available for students these days:-

Graphic Designing and Multimedia Designing: This specialisation focuses on the student acquiring graphic designing skills. Students learn how to create digital images for various types of fields like  advertising, animation etc.  They also get to work on UI/UX projects, App Designing, E-Learning, Corporate Brochures etc. Students who are interested in graphics and multimedia projects may be able to obtain this speciality during their degree tenure. This degree has a strong focus on developing leadership skills as well as management skills.

Video Game Design:  Games like Candy Crush Saga, Farmville etc are extremely popular and you would have played them at some point too! The video game industry is experiencing rapid growth. This is a hot cake industry now and students get to learn specialty courses that include coding and scripting languages, story and graphics development. After graduation, they may choose to work with games played either on  consoles or smartphones.

Web Design and Development:  Major focus here is on softwares and the fundamentals of business and marketing. Students learn to design and build websites featuring animation and several other interactive features for the user’s delight.

Preparing a professional portfolio is an extremely essential part the bachelor’s or master’s program. A professional college should guide their students by spending a significant amount of time discussing on how to create a portfolio and what best and useful information to include in it. The portfolio shows the student’s thought and development process. It should include all of their drawings, animation designs etc.


Colleges or universities that offer a degree in multimedia design require students to complete an internship during their course tenure. All recognised and popular colleges have strong internship and placement opportunities for their students. Students should prepare hard for an interview and earn the internship.

Internships are usually at a local company and mostly full time. During their tenure, they also get a chance to hone their skills further.

Advance Your Future

Most colleges offer advanced specialisation courses for their students.These are often in highly specific areas, such as advanced 3D printing, VR (Virtual Reality) etc.

Earning a bachelor’s degree is a common thing but advancing it with a master’s is a rarity in this field. Colleges that offer a master’s degree require their students to have completed a bachelor’s and also hold a stunning portfolio. Students get to study the advanced course in their specialty area of interest.

Various Areas Of Employment

Content designers have many industries to choose from, with regards to work. As they say, sky is the limit! Airports, advertising, automobile industry, banking, boutiques, branding, blogging,corporates,coffee shops, comics, clothing stores,colleges, copywriting, digital imaging, designing, digital marketing,educational institutions, editing field, furniture malls,game zones, gifting companies, government sector, hotels, hospitals, hoardings of any kind, illustrations, insurance industry, jewellery stores, journalism, multimedia, museums, movies packaging industry, photography, restaurants, robotics, storyboarding, salons, spas, supermarkets, shipping, theme parks, video games, visualisation designer, websites, web marketing and many more are some of the many industries they can get to work.

Hoping these initial guidelines have given you all the much needed push and information about content designing and wishing to see many more people in this lucrative field!


A Gala Women Affair

Annapurna International School for Film and Media (AISFM) laid the foundation for “#SHEINSPIRES, an award instituted to recognise a woman who beat challenges in her life to create a space for herself across different spectrums of life. Among the 28 nominations received, 5 were the chosen winners – Ms. Seetha Murthy – a teacher, Ms. Manjula Krishnan– Good will stores, Ms. Shivi Kapil – centric design researcher, Ms. Padma Jayaraman, Ms. Usha. H.K a motivating and principled teacher and a special mention was awarded to Ms.Subbayamma – a lady who graduated at the age of 60 years.
The ‘#SHEINSPIRES’ award is the culmination of an idea to find and recognise those unsung women who inspire us daily through their life, challenges and victory. The celebration of a woman and her endeavors organised by AISFM began with an introduction to the concept of  ‘SHEINSPIRES’ by Prof. Kavita Daryani, Vice Chancellor of JNAFAU followed by a keynote speech by Ms. Amala Akkineni, Director AISFM, celebrated actor, philanthropist and educationist on the topic ‘Discover Your Hidden Potential’. The event also featured a panel discussion by illustrious women from different walks of life about career opportunities for women in the digital era. In her key note address ‘Discover Your Hidden Potential’, Amala Akkineni highlighted on the topic – ‘The ‘Digital Era is an exciting phase for woman – to elevate her potential and nurture new career possibilities’.

What followed was a thought-provoking panel discussion on ‘Career Opportunities for women in the Digital Era’ by Geeta Goti, Independent director, NSIC Ltd., Aruna Ravikumar, Sr. Journalist, Print and Broadcast, Rohini Mukherjee, Naandi Foundation and Supriya Yarlagadda, Executive Director of Annapurna Studios.

Quoting some new exciting career opportunities available for women, the panelists highlighted new opportunities for women in the digital era and how to tap the immense potential it offers today. They underlined industry ready degrees from widely acknowledged educational institutions like AISFM and JNAFAU in Graphic and Multimedia design, Photography and Digital Imaging, and Animation and VFX. These courses not only offer industry ready employability, but also give them flexibility to work at home.

The celebration culminated into the award giving ceremony by Amala Akkineni congratulating the winners. She also added that the award reinforced the message that every woman deserves a chance to succeed in what she dreams beyond the walls of her home.

The list of other nominees includes Suzy Burla, Varsha Rani, Rajita Chaudhuri, Tejaswini Pagadala, Sreedevi Devireddy, Bhawana Somaaya, Shruti Kayal, Silpa Lingareddy, Madhuparna Kumar, Naaz Faheem, Surekha Isarel, Soumya Bollapragada, Deepthi Reddy Madugula, Ujwala Raman, Sana, Rubina Parveen, Sucheta Pal, Shilpa Chakravarthy, Dr. Manjula Anagani, Pooja Sutrave, Venkatratnam.

The event ended on a fun filled note with the panelists, winners, nominees, students and staff posing for photos and the photo booth and by giving video bytes.


IMG_0050 IMG_0044 IMG_0040 IMG_0035 IMG_0027 IMG_0020 IMG_0007 IMG_0176 IMG_0170 IMG_0157 IMG_0152 IMG_0149 IMG_0143 IMG_0139 IMG_0136 IMG_0131 IMG_0129 IMG_0127 IMG_0119 IMG_0104 IMG_0094 IMG_0088 IMG_0070 IMG_0061

Students Of Oakridge International School attend the Film Appreciation class at AISFM

What qualifies you as a movie lover is extreme passion for cinema, no matter what your core career path is, and what age group or gender you belong to. Movie lovers are after all a community of their own.  If you are one of those film buffs, this course is for you. You’ll enjoy every bit of it, taking an insightful, exciting ride through great cinematic masterpieces.  The more you know about movies, the more you enjoy them.  A true immersion into the world of movies like never before.

So what exactly is film appreciation? In simple words, it is the breaking down of the language of cinema in the most simplest of concepts & terms that are understandable to even the most simple minds. What are the different aspects of cinema that come together to form one single movie? What are the different techniques that make cinema such a spectacular art form?

There are namely three steps to film appreciation:-

  1. Understand the soul or essence of the film.
  2. Learn and appreciate the key dynamics of what the film is made up of – art, technology, process etc.
  3. The final and important aspect is to reflect on the above two points and then appreciate the film.

Delving into the history of cinema is important as there lay the secrets of evolution of cinema, and puts movies into their context, be it modern or contemporary. Though cinema has culture specific nuances, at large, the language of cinema is universal. Cinema as we know it today is influenced by various art forms, societal sensibilities, and commerce. Coming together of these forces creates something unique and of value.

Ok, now why do we go to the movies? The answer is simple – to have fun! Comedies make us laugh, tragedies make us weep and horror films give us the jump scare. The experience of watching a movie is stimulating, but fleeting! But some movies can mean a lot more to us than mere entertainment. For eg., think of some of your favourite moments in a film. Think of moments in the film that you felt were life-changing. There is a major difference between enjoying a film and appreciating one. One might enjoy a silly comedy without the need for a meaningful storyline, but to appreciate a film, one must find it’s deeper meaning, beneath the surface.

Here is what top 10 things you can do to become better at film appreciation:-

  1. View films that have been critically acclaimed.
  2. Enjoy independent cinema, that’s marginalised for its sheer brilliance.
  3. Explore all genres that you normally don’t find.
  4. Research and identify directors that make movies that suit your favourite genre.
  5. Subscribe to film related magazines, newsletters and mails.
  6. Check out websites related to world cinema.
  7. Take a film appreciation course.
  8. Pay attention to every detail like camera angles, lighting, sound design which are carefully orchestrated for a reason.
  9. Take important notes so that you can re-visit them.
  10. Join a film appreciation club to enhance your passion.

More and more number of people are enjoying taking up film appreciation classes as this experience transports them into another realm. People of all ages find fun & learning. Group discussions & brainstorm on films inspire them to share their thought and ideas. Film appreciation classes and clubs are on the rise all over the world, and it is good to find the best one around. What else could be the best place for this than a working professional studio?

Course outcomes, especially for students:

  1. A deeper understanding of the world through cinema, which encourages healthy intellectual inquiry at an early age.
  2. Renewed critical thinking and communication skills as the students take a stance on crucial societal issues debating the paradigm of the filmmakers.
  3. Self-discovery through psychological analysis of a range of characters sculpted carefully by master filmmakers.
  4. Develop skills like Emotional Intelligence through empathy for characters, their plight and interpersonal relationships.

Thus, a film awareness course gives one and awareness of education fields like liberal arts, film, media, advertising, communication arts, animation, VFX etc.

AISFM_Oakridge IS_visit_14 AISFM_Oakridge IS_visit_13 AISFM_Oakridge IS_visit_12 AISFM_Oakridge IS_visit_11 AISFM_Oakridge IS_visit_10 AISFM_Oakridge IS_visit_9 AISFM_Oakridge IS_visit_8 AISFM_Oakridge IS_visit_7 AISFM_Oakridge IS_visit_6 AISFM_Oakridge IS_visit_5 AISFM_Oakridge IS_visit_4 AISFM_Oakridge IS_visit_3 AISFM_Oakridge IS_visit_2


Women – Virtually limitless in the digital era.

The world we live in is getting more and more tech savvy by the minute. It is crucial for us to get with the time, now more than ever. The digital era seems to have penetrated our work life as well. With more and more jobs now focusing on the digital way, we too need to be more technology oriented. We need to realise the diversity of jobs for women in this digital era and encourage them to pursue those paths which are passionate to them, and yet stay true to the technological way of today’s life.


Being a coder or a tech entrepreneur is not the only thing women are confined to in this age of technology. There are a number of options they have for an impeccable career. We’ve listed out some of them below:

1. Marketing:

This is one sector that is completely transformed by the digital wave that hit us in the recent past. Digital marketing is the new thing that is pulling the attention of companies thanks to its higher levels of engagement and reach compared to the older forms of media. Advertising, social media management, ecommerce, search engine optimization (SEO) & marketing (SEM), content marketing, mobile marketing, and marketing analytics are merely the tip of the iceberg when it comes to digital marketing. According to most surveys, marketing is the preferred career option for most business women. Previously, it was thought that women were best suited for this because making things ‘sell’ is something they could do with their natural charm. This however, doesn’t hold well in today’s time. More and more women are being attracted to this career path because it is a job that requires both creativity and vision. Anne Roggeveen, assistant professor of Marketing at Babson College, Massachusetts says, “Women enjoy the creativity. They enjoy understanding people and their needs”

aisfm 2

2. Animator:

Everybody loves animated films right? Imagine how cool it would be to be able to create these films for a living. In this new age of technology, anything is possible. There is a growing demand for talented animators and graphic designers in the industry which is why this can be considered as a good career option. Designing for films, TV shows, commercials or advertisements; there’s an array of different paths that a woman can tread in this field. “We’d start have more interesting animation, more interesting shows and movies and music and design and all this kind of stuff.” – Jennifer Yuh Nelson on women in animation. She also says how women would be very good in animation for two reasons; firstly, animation is primarily children oriented and revolves around family, second, women will be able to show a different representation of female characters compared to what has been showcased previously.

3. Filmmaker:

There’s a new era of women filmmakers coming into the spotlight in the recent times. This is yet another career option that women can choose in this digital age. Women filmmakers, until recently were limited to making only ‘critically-acclaimed’ independent films, or films focused towards female moviegoers in particular. This however has drastically changed and now the industry, both in India and elsewhere in the world is more open towards welcoming women filmmakers, making it a suitable career path for today’s women.

When look at a broader perspective of what being a woman in technology, it’s evident that many academic disciplines provide a strong foundation for technology-oriented jobs. Every career path is more or less dependent on technology. In addition to the conventional options like the ones above, studies like English, Psychology, Art, or even Sociology can all be transitioned into digital careers. For the women looking for something different in their careers, we have a few unorthodox options to look at as well:

3 aisfm

1. Vlogger:

A vlogger is a term used for a person who documents their life on camera and posts it on social media. In layman terms, a vlog is basically a video blog. This concept is growing in terms of popularity since the past 3-5 years and the target audience for this form of media is mainly the Gen X. Many brands are now looking at social media influencers, especially female influencers, to promote their products through their vlogs. For a fun yet productive way of making a living, volgging is the way to go. YouTube has almost one billion active users daily. Females are some of the heaviest social media users and in many cases have shown greater interest in social media sites than men. This is the main reason why most advertisers are looking at female vloggers to sell their ads to.

4 aisfm

2. Digital Detox Therapist:

Therapy is something that has always been a woman’s forte. She is best at listening to problems and coming up with solutions for her clients. In this digital age, despite technology making life simple, we sometimes find ourselves tangled in the web of social media and the internet. Here’s where a digital detox therapist comes into play. She shows the different ways one can balance their life and not give into technology too much. Too much of being online is harmful to one’s body and one’s mind. The social media websites, with their ‘likes’ and their ‘followers’ are having a negative impact on the youth leading to major problems like depression, anxiety, low self-esteem etc. This is why there is a need of female digital therapists in today’s time.

3. 3D Printed Food Chef:

Now this is something that not many people know about. 3D printing isn’t something new, it is in the market since a few years now. The food industry however, has been showing a keen interest recently, giving rise to 3D food printing and the need for such specialised chefs. Cuisines which couldn’t even be fathomed in the past are a reality now. They’re designed as per the individual’s preferences and appetite. This time-saving medium of cooking is very popular among women. They are now able to showcase their creativity in ways they couldn’t even imagine a few years ago. Experts believe that, “Restaurant chains and food conglomerates will be tempted to use this technology at lightning speed, triggering a massive demand for chefs trained in 3D printing.” Women, who have a more keen understanding of this sector, are best suited to pursue this new career path. Women love creativity. This is the perfect place where they can showcase their talent and creativity to be successful.

The Outbound Adventure

All work and no play is not the motto we follow at AISFM. We believe that team building and training is the core responsibility of our organisation. As people have diverse skill sets and personalities, this can contribute to improper implementation, conflict and competition leading to team initiatives failing often.

Hence, an outbound event was planned for the staff of AISFM to Mujahidpur village, Telangana. The outbound training was aimed at helping participants understand the important elements of team building, leadership, collaboration and achieving results. The participants were made to stretch their limits, come out of their comfort zone and they were made to live in tents, lead a rural life, interact with the villagers, have lunch with them and play trust and interdependence games.

The two day outbound revolved around activities designed to improve leadership, communication skills, planning, change management, delegation, teamwork and motivation. Experiential learning with adventure and team building activities was the order of the day. Adult learning principles were incorporated to give a hands-on approach to learning. The core idea was to put the participants in unique and ambiguous situations, so that they would develop teamwork skills by testing their knowledge, skills and abilities through newer experiences and challenges.

It was a great learning experience for the entire team as they came together to spend some quality time in learning interpersonal skills. At AISFM, we have lot of fun coupled with learning for everyone.


How to write an SOP

Probably the most misunderstood and most underrated document that a student submits to a college is an SOP. A Statement of Purpose or ‘SOP’ refers to the essay that a student sends to the college where he’s applying along with his Bachelors or MBA application form. It talks about himself and why he wants to join the particular institute. With the rising competition and limited seats, it can get a little difficult for a student to showcase himself to be better than the rest. This is where an SOP can help. Having a strong SOP helps one stand out from the hundreds, if not thousands of applications universities receive. Here’re a few tips on how one can write a strong SOP:

aisfm write sop

1. Have an eye-catchy opening:

The way one begins his essay is very crucial. If the start is not attention grabbing, then the person evaluating the essay will lose interest in the very beginning. Even if there are a few good points later on, they’ll be overlooked. Usually most students start their SOP like this:
“I am applying to the Master of Arts program in XY Course at the College of XY because I believe my skills will blossom at your program as it is a place where I will be challenged and where I can develop my theoretical and practical knowledge.”
It’s not that this is bad, but because almost 90% of the SOPs received are on similar lines as these, there’s no way yours will stand out.

2. Add a personal touch

The evaluator, through the SOP, tries to get to know the disposition and personality of the person who has written it. Therefore, it is crucial to add a personal touch to your SOP. It indicates to the admission committee the reason for the applicant to choose this course in this college and shows how much of an interest he has in joining the institute. This is why one must always write the SOP themselves since ghost-written SOPs fail to reflect the candidate’s personality. However, this document can be given to somebody else to be edited once it is completed.

3. Avoid fancy jargon

Sticking to simple, easy to understand English, rather than going for a more frivolous style of writing is best suited for an SOP. This way there is little room for error, and the message the candidate wants to send out cannot be misunderstood or misinterpreted. Use of flowery language in an SOP will have a negative rather than positive impact on the admission committee.

4. Follow a formal but conversational tone

Most SOPs are either too formal or too casual. They either look like military letters or letters to a friend. Both approaches however, are ill advised. The essay should read like a novel. There must be a flow of words, like how it would be if you were having a conversation with the committee members rather than sending out the essay. Avoid using humour or other forms of writing which have undertones of flattery, since a statement of purpose shows your ‘state of purpose’ which is to join the institute rather than to impress the reader.

5. Quantify your stories

Always remember this, tell a story only if you have one. If you have a great story to share, feel free to do so, but remember not to make it sound like a thesis. List out every important detail and leave out the unnecessary things. If you were a part of an NGO, for example, saying something like this wouldn’t be impactful:
“During my intermediate, I had joined an NGO wherein I taught English to primary class students in government schools.”
Rather than say it that way, try this:
“During my intermediate, I joined ‘Teach English’, a local NGO, where I was a part of the tutoring team. For a period of 10 months, I taught Basic English to more than thirty 2nd and 3rd grade students. Every single student I taught to, secured an A that year. I’ve never been more proud in my life.”
See the difference? This way of saying it has a bigger impact on the reader compared to the first way.

6. Proof Read

Once you’re done with the final draft of the SOP, proofread it carefully. Make sure there are no grammatical errors, spelling mistakes or incorrect information. If you have any second thought about a particular point, change it and read it again. Once you feel you are happy with how it looks, ask somebody else to give it a read and give you an honest feedback. An objective set of eyes can often bring out certain things you might miss on your own.

aisfm sop

There you go. Keep these tips in mind when you draft your SOP and impress the admission committee at the college of your dreams with ease.

Cinema with purpose – Regional and culturally linguistic films

When the words ‘good film’ or ‘impactful movie’ are said, one’s mind usually goes towards Hollywood or Bollywood almost immediately. What one forgets is the array of films made by regional cinema throughout the world. Indian regional cinema, the Asian movie industry, Eastern cinema or the European movies of France and Italy, be it any of these, if one pays attention, one will find hidden jewels of cinema amongst them. Let us vouch to appreciate good films this International Mother Language Day.

films around the world

There is an untapped market for cultural films, slowly coming out to view these days. These films are not big on star power or on the amount of money invested in making them. What they are about, however, is good scripts, good storylines and impact. Significant themes and innovative treatment can be seen clearly in this channel of cinema. Such films help preserve and promote the culture and traditions of different places. India is a country of diverse cultures, varying with every few step one takes in this country. Similarly, Italy and Rome were the centres of the emergence of Renaissance. Various traditions, languages, dance forms and other art can be immortalised through cinema. This is why is it of utmost importance to slowly start moving into the process of filmmaking for these forms as well. This is why linguistic films can be known as ‘Cinema with Purpose’.

Indians always pride themselves on Bollywood films. Previously, most films that would go out for international film festivals from our country were not at par with the films from countries like France, Italy or Greece. These countries would send out the films that had an impact on the minds of the viewers rather than those which were most popular. With the focus of every mainstream filmmaker now becoming the need to make a 200cr or 300cr film and break box office records, rather than make meaningful cinema, maybe this is the right time we give regional movies a chance in the spotlight.

indian film industry

It is no doubt that regional movies showcase true skills of the entire process of filmmaking. After all, the National Award winners for Best Feature Film over the last decade, were always regional movies, with two exceptions – Paan Singh Tomar in 2012 and Ship of Theseus in 2013. Even internationally, India’s official entries to the Oscars have been non-Hindi films – 2011’s Abu, Son of Adam (Malayalam), 2013’s The Good Road (Gujarati), and 2014’s Court (Marathi) since the last five years. Regional films help a filmmaker connect with their audience in a much better way as well. A film in a person’s mother-tongue will have a much bigger impact on him than a film in a national language, since the viewer will be able to connect better with it.

Let’s move our focus away from Hollywood and Bollywood for a moment and have a look at the different motion picture industries that exist all over the world. In China, cinema’s origins can be traced back to 1896. Since the past ten years, there has been a significant growth in the film industry and as of 2013, China was the second-largest film market in the world by box office receipts. Another part of world cinema is the Nigerian film industry, informally known as Nollywood. It is the second largest film industry, in terms of output, and the third largest, in terms of revenue. Cinema of Persia is the film industry in Iran, which produces a ton of commercial films annually. Iranian art films are now enjoying a global following, thanks to the international fame they’ve gathered in recent times. The Yeşilçam film industry is the industry of Turkey. It is the second largest in all of Europe. Kış Uykusu (Winter’s Sleep), a Turkish origin film, won Cannes Film Festival Award for Best Film in 2014.

aisfm films

Trinidad & Tobago, Nepal, Bangladesh, Korea, Pakistan are few of the many industries that exist worldwide, producing films that need to be brought out of the shadows, and onto a global platform. It is of utmost importance to break this norm of viewing only the blockbuster or high budget movies as ‘films’. Try to step outside this bubble created by pop-culture, and indulge in something besides the typical run-of-the-mill type of films, both in terms of viewing and making.

Is the camera your best friend? Make it your career buddy with a photography degree

Photography is one the most overwhelming forms of expression and communication. It plays a pivotal role in accomplishing one’s creative vision. Whether it’s an amateur desiring to narrate a story, an entrepreneur hoping to sell a product or a hobbyist aspiring to capture the beauty of the surroundings — a camera is your best buddy!

A career in Photography will offer you a platform to tell your story in your own way; you will be your own BOSS. It’ll provide you with an opportunity to transform your passion into a profession, which is like a dream coming true. After all, the capability to merge one’s love with living is the most blissful feeling.

professional photography aisfm

Photography is larger than a mere vocation. It’s a medium to preserve those moments of life which once gone, are impossible to replicate. A photographer chooses to show the world rather than tell them or write about it. His tool is his camera and a professional training through a degree program will help him do this task much better.

Self-learning is good for an amateur or a hobbyists whose love for camera can be expressed through experimentation. For someone aspiring to take up Photography as a main stream career, a need for a professional approach is must. Well, one cannot negate the fact that many famous photographers have been self-tutored! However, since self-learning might take many years of practice, a more prudent approach would be to join an institute that specialises in Photography.

1. Including the basics of visual arts and liberal arts in the foundation:

Photography is not about merely taking images everywhere you go. The purview of this creative art extends much beyond this outlook. Before venturing out to the photography workspace, it is very important to get your basics right. Learning photography involves art, science, technical concepts and much more. Hence, a professional training program starts with the basics of liberal and visual arts, ensuring you get your basics right. Mastering communication skills along with philosophy, psychology, literature etc. help in setting a strong foundation for these students.

2. Understanding the art of storytelling:

Every shot tells a story. A story need not revolve around a special person or a special moment. You can capture the simplest moment with the right click and make it look magical. The vision certainly comes from within, but it is an able mentor and a productive classroom environment that makes the difference. The principles of storytelling go a long way while capturing the right shots.

3. Access to high end equipment and studio spaces:

high end photography aisfm

Learning professional photography in a self-learning mode may sometimes cause deep holes in your pocket. As a student of a college which offers graduation in Photography along with digital imaging, you will have access to whole range of high end equipment including cameras equipped with various types of lenses, a whole range of lighting along with locations and studio spaces for the shoots.

4. Learn from industry experts:

Enrolling yourself for a graduation or post-graduation degree at a reputed college ensures you have access to not only the best of the faculties but also to industry personnel. Master classes and hands-on workshop by industry experts are a part of the academic calendar in a professional college. Photography is a dynamic subject indeed! It is important to keep yourself abreast with the latest techniques and tools in the domain. Workshops conducted by industry experts at the college help attain knowledge of new ideas and techniques, and chisel the skills required for in this field.

5. Live projects and portfolio guidance:

live projects aisfm

Working on a live project always gives you an insight into the real world scenario. It helps you get a taste of your future days. To showcase the talent to the world an internationally rated portfolio is very important to launch the career. A degree program provides you with a platform to identify and hone your style. If you desire to stand out in this world of cluttered visions, it is vital that you hold to your own style which can be built through a professional school.

6. Understanding your niche area in Photography:

There are several streams of photography. Every photographer can have his/her own inclination towards a particular stream – Fashion photography, Photojournalism, Travel photography, Wildlife photography or Freelance photography. You require a course and mentor who can steer your flair and channelize your ideas in the correct direction. The vision and technique of every photographer is unique. Even under identical teaching methods, this divergence is visible, and only a mentor at a professional college can help you identify that.

7. Career skills:

career photography aisfm

Joining a college for a degree in photography not only helps you gear up with your aesthetic and technical skills but also your soft skills. Most of the times, while focussing on learning technical skills, we miss out on working and improving personality development. Professional colleges do just this, helping you attain 360 degree learning. All in all, a graduation or post–graduation degree in photography from a reputed college goes a long way in establishing a successful career.

8. Internships and placement:

Photographers could go on to become entrepreneurs or start working under senior and experienced Photographers. Having an expert as a mentor can help you hone your skills behind the camera in an unparalleled manner. Internships help you network with the industry, which is greatly beneficial in the long run. College will ensure good internship and placement opportunities.


Are you set to trap time in your camera? Do you want to create magic with a single click? If yes, a degree program can make your dreams a reality. Make your best buddy your career buddy by enrolling in a professional course today!