Warning: Use of undefined constant REQUEST_URI - assumed 'REQUEST_URI' (this will throw an Error in a future version of PHP) in /home/aisfmedu/public_html/blog/wp-content/themes/metro/functions.php on line 73
uncategorized — Blog

Celebrate This Diwali Differently

Celebrating ANR’s best avatars from the silver screen

Remembering Akkineni Nageshwar Rao widely known as ANR on his birthday, the man who dedicated 75 years of his life to cinema, by reminiscing his groundbreaking acting skills and flawlessness on screen.

The versatile and charismatic actor from the golden age of Indian cinema, who was acted till his last breath and also one of the instrumental figures in moving the Telugu cinema industry from  Madras to Hyderabad in the early 1960’s.

On the 95th birth anniversary of our legendary icon who hypnotises the audience with his alluring performances, we are listing down some best avatars of ANR we’ve been lucky to witness.


His first blockbuster, Balaraju (1948) made him a superstar. A beautiful love story with a touch of mythology and in an interview, ANR acknowledged that the film’s success gave his career a much-needed boost.


ANR played one of the prominent role of Abhimanyu (mythological character) ,once while talking about the movie ANR exclaimed “What a movie it was!!!” Mayabazaar is considered as classic of Telugu cinema, particularly in its use of technology.

It’s the first Telugu movie to be digitally remastered and colorised with an estimated cost of 75 million INR, the movie was both critically and commercially successful. 



ANR bagged his first Nandi Award for this movie, where he portrayed as doctor who loves his sister immensely and sacrifices his love interest to fulfil his sister’s last wish.

The film was recorded as Industry hit in the box office. It is the first film to win the Nandi award, instituted by the Government of Andhra Pradesh in 1964, which inspired many people to become doctors.



The character played by ANR was one of the most heart-rending roles. It is said that people left the theater teary eyed.
ANR won Filmfare award for Best Actor – Telugu for this film and this movie was also remade in Hindi and Tamil.



MANAM – 2014

The last movie of ANR, which still holds his image fresh in our minds. Even at the age of 90 the energy, dedication and love for the films can be felt in his acting.

It was a magical film which gives a beautiful message about love and bonding. 

The film was screened at the 45th International Film Festival of India in the Homage to ANR section on 29 November 2014. The film garnered the Filmfare award for the Best Film – Telugu. 

ANR lives on …….
We miss him deeply but let us take a moment to thank him for his contribution to Cinema – The legacy left behind is his films , the Annapurna studio and the Annapurna College.
It is now our collective responsibility to carry forward his dream of giving back to Mother Industry!!
In the end, his life stands as an example of what you can achieve through perseverance and  honesty.


Annapurna College of Film and Media – GRAND FILM FESTIVAL 2018

Annapurna College held its annual Grad Film Festival recently. Here’s what went down on the day.

Annapurna International School of Film and Media held their annual grad film fest recently. This is an excellent platform for our students to showcase their talent in different aspects of filmmaking. All the work including production, direction, scriptwriting and acting was done by the students themselves under mentorship from Annapurna College. From making films to interviewing esteemed guests, students worked hard in making the fest a grand success.

THE Annapurna College Grad Festival 2018 was graced by Ms. Jayasudha, a renowned Indian film actress, Mr. Sekhar Kammula, an Indian film director, screenwriter and producer, Ms. Lakshmi Manchu, an actress, producer and television presenter who is known for her works in Telugu cinema, Tamil cinema, and American television, Mr. Venky Atluri, writer and director, known for Tholi Prema (2018), Mr. Akhil Akkineni, young star and heartthrob of many, and Mr. Aneil Deepak, senior vice-president, Mudra Max from the Indian film fraternity. The experiences of these renowned personalities from the world of cinema, inspired and motivated the students immensely.

Women – Virtually limitless in the digital era.

The world we live in is getting more and more tech savvy by the minute. It is crucial for us to get with the time, now more than ever. The digital era seems to have penetrated our work life as well. With more and more jobs now focusing on the digital way, we too need to be more technology oriented. We need to realise the diversity of jobs for women in this digital era and encourage them to pursue those paths which are passionate to them, and yet stay true to the technological way of today’s life.


Being a coder or a tech entrepreneur is not the only thing women are confined to in this age of technology. There are a number of options they have for an impeccable career. We’ve listed out some of them below:

1. Marketing:

This is one sector that is completely transformed by the digital wave that hit us in the recent past. Digital marketing is the new thing that is pulling the attention of companies thanks to its higher levels of engagement and reach compared to the older forms of media. Advertising, social media management, ecommerce, search engine optimization (SEO) & marketing (SEM), content marketing, mobile marketing, and marketing analytics are merely the tip of the iceberg when it comes to digital marketing. According to most surveys, marketing is the preferred career option for most business women. Previously, it was thought that women were best suited for this because making things ‘sell’ is something they could do with their natural charm. This however, doesn’t hold well in today’s time. More and more women are being attracted to this career path because it is a job that requires both creativity and vision. Anne Roggeveen, assistant professor of Marketing at Babson College, Massachusetts says, “Women enjoy the creativity. They enjoy understanding people and their needs”

aisfm 2

2. Animator:

Everybody loves animated films right? Imagine how cool it would be to be able to create these films for a living. In this new age of technology, anything is possible. There is a growing demand for talented animators and graphic designers in the industry which is why this can be considered as a good career option. Designing for films, TV shows, commercials or advertisements; there’s an array of different paths that a woman can tread in this field. “We’d start have more interesting animation, more interesting shows and movies and music and design and all this kind of stuff.” – Jennifer Yuh Nelson on women in animation. She also says how women would be very good in animation for two reasons; firstly, animation is primarily children oriented and revolves around family, second, women will be able to show a different representation of female characters compared to what has been showcased previously.

3. Filmmaker:

There’s a new era of women filmmakers coming into the spotlight in the recent times. This is yet another career option that women can choose in this digital age. Women filmmakers, until recently were limited to making only ‘critically-acclaimed’ independent films, or films focused towards female moviegoers in particular. This however has drastically changed and now the industry, both in India and elsewhere in the world is more open towards welcoming women filmmakers, making it a suitable career path for today’s women.

When look at a broader perspective of what being a woman in technology, it’s evident that many academic disciplines provide a strong foundation for technology-oriented jobs. Every career path is more or less dependent on technology. In addition to the conventional options like the ones above, studies like English, Psychology, Art, or even Sociology can all be transitioned into digital careers. For the women looking for something different in their careers, we have a few unorthodox options to look at as well:

3 aisfm

1. Vlogger:

A vlogger is a term used for a person who documents their life on camera and posts it on social media. In layman terms, a vlog is basically a video blog. This concept is growing in terms of popularity since the past 3-5 years and the target audience for this form of media is mainly the Gen X. Many brands are now looking at social media influencers, especially female influencers, to promote their products through their vlogs. For a fun yet productive way of making a living, volgging is the way to go. YouTube has almost one billion active users daily. Females are some of the heaviest social media users and in many cases have shown greater interest in social media sites than men. This is the main reason why most advertisers are looking at female vloggers to sell their ads to.

4 aisfm

2. Digital Detox Therapist:

Therapy is something that has always been a woman’s forte. She is best at listening to problems and coming up with solutions for her clients. In this digital age, despite technology making life simple, we sometimes find ourselves tangled in the web of social media and the internet. Here’s where a digital detox therapist comes into play. She shows the different ways one can balance their life and not give into technology too much. Too much of being online is harmful to one’s body and one’s mind. The social media websites, with their ‘likes’ and their ‘followers’ are having a negative impact on the youth leading to major problems like depression, anxiety, low self-esteem etc. This is why there is a need of female digital therapists in today’s time.

3. 3D Printed Food Chef:

Now this is something that not many people know about. 3D printing isn’t something new, it is in the market since a few years now. The food industry however, has been showing a keen interest recently, giving rise to 3D food printing and the need for such specialised chefs. Cuisines which couldn’t even be fathomed in the past are a reality now. They’re designed as per the individual’s preferences and appetite. This time-saving medium of cooking is very popular among women. They are now able to showcase their creativity in ways they couldn’t even imagine a few years ago. Experts believe that, “Restaurant chains and food conglomerates will be tempted to use this technology at lightning speed, triggering a massive demand for chefs trained in 3D printing.” Women, who have a more keen understanding of this sector, are best suited to pursue this new career path. Women love creativity. This is the perfect place where they can showcase their talent and creativity to be successful.

How a degree in filmmaking can change your life

The media and entertainment industry in India has grown exponentially in the past decade. According to a Deloitte report, our country alone produces the most number of movies in the world, between 1,500 and 2,000 every year in over 20 languages. This is far more than the 700 or so films made in the USA and Canada annually.

This statistic is predicted to rise even higher with an increasing number of people taking interest in joining the industry and advertising revenues rising like never before. Thus, a degree in filmmaking seems like a great idea. Here are reasons why you should definitely consider it.

1. You can watch your ideas play out in front of the world!

aisfm reality

No other field offers you such a chance to manifest your ideas so that they become larger than ever. Creating something that everyone can globally appreciate brings you satisfaction like no other! With the right equipment, camera angles, and other factors, your vision can be projected onto the big screen exactly as you thought of it! With specializations like directing, editing, script writing, and cinematography, you can pick your field of interest and excel in it.

2. Your career opportunities will be dynamic and challenging:

According to the above mentioned Deloitte report, the Indian film industry is expected to grow at a compounded annual growth rate of 11%, reaching US $3.7 bn by 2020. Such fast growth provides potentially unlimited opportunities for those wishing to make their name in this industry.

Most of us who grew up watching television and movies have, at some point or another, harbored the desire to work in the industry as a director, writer, or cinematographer- to show our ideas to people across the world. Many of us have also dreamt of working alongside the biggest names of the entertainment industry.

Very few workplaces can be said to be truly challenging to the mind and interesting at the same time. The world of films is one of them.

3. You can explore until you find what you like to do:

career aisfm

Explore all the nuances of the world of filmmaking before you choose one!
An increasingly popular trend these days is to explore and find your niche in alternative cinema. Many popular filmmakers are doing this presently, including Dibakar Banerjee, Anurag Kashyap, and Anand Gandhi. If you are someone who wishes to explore the world of filmmaking and learn about other kinds of films along with commercial blockbusters, you can explore until you are ready to understand where your ‘zone’ in the film and media world lies.

As a filmmaking student, you will learn everything that will help you execute your innermost ideas using lesser-known and powerful techniques. These techniques are available across fields like directing, script writing, editing, cinematography, and more.

4. People will always be willing to be entertained:

Times may change and trends may come & go but people will always want to be entertained. Cinema will always shine as a beacon of hope and light for those who wish to feel connected to stories, and discover themselves from the eyes of different characters.

Right from ancient times, people have had a soft spot to watch performing arts, and filmmaking is the latest medium to do so. Therefore, your degree in filmmaking will be your ticket to a career that will always be in demand.

5. You will make plenty of professional contacts to help you later:


The contacts you make during your filmmaking degree will be there throughout your career!
Everything you learn while creating films is completely hands-on, i.e., what you learn always stays with you, no matter where you go. For such industries, it is essential to experience more and more, while also creating and maintaining professional contacts.

Whether you are interested in directing, editing, or script writing for movies, a degree in filmmaking will go a long way in helping you maintain proper networks and good relations in this industry, which is very important. The faculty can also give you invaluable advice, as many of them have experience in the industry themselves and can guide you toward the right contacts.

The film and media industry is a great place for you to grow as an individual. There is a lot more mystery in the film and media industry, and there is almost certainly something out there that is the perfect fit for your ideas. Along with learning the core and advanced concepts of filmmaking, you will also become efficient in developing creative ideas and following them through till completion.

Can you think of any more ways that a filmmaking degree can change your life for the better? Let us know in the comments below!

PAGE conducts its annual career fair at AISFM

page aisfm
PAGE visited our campus to conduct its annual career fair, where some of the prestigious names in the educational sector were a part of it. Noted educationist and the principal of Delhi Public School, Hyderabad, Mrs. Geeta Vishwanath, graced the event.

An alumnus of Rosary Convent, she completed her higher studies (B.Ed. and M.Ed.) in Hyderabad. She started her journey at DPS by teaching English and Social Studies. Her determination, hard work, and expertise helped her take giant leaps in her career. She went on to become the Headmistress, then the Vice-Principal, and now the Principal. In the years 2003-2004, she also played an important role in building the Secunderabad branch of the school.

Her serene smile and quiet authority have always helped her win hearts of not just parents but also her students. It was an honor to have her as our Chief Guest.

aisfm career

The participating schools in this year’s career fair were:
1. Amity Global Business School, Hyd
2. University of Petroleum & Energy Studies (UPES) Dehradun
4. Manipal University
5. FLAME University, Pune
6. MITID Pune
7. DSK International, Pune
8. Unitedworld Institute of Design, Ahmedabad
9. DJ Academy of Design, Coimbatore
10. Ashoka University
11. Azim Premji University
12. Shiv Nadar University, UP
13. Sharda University, Noida
14. Oberoi Center of Learning & Development, New Delhi
15. Shri Shakti Institute of Hotel Management
16. NALSAR University of Law, Hyderabad
17. OP Jindal Global University
18. Annapurna International School of Film & Media, Hyd
19. SP Jain School of Global Management, Mumbai
20. GITAM University
21. Backstage Pass Institute of Gaming and Technology, Madhapur, Hyderabad
22. VM Salgaocar Institute of International Hospitality Education, Goa
23. BML Munjal University, Gurgaon
24. ICFAI School of Law, Hyd / ICFAI Business School (IBS) Hyd
25. Hamstech, Hyd
26. Bennet University, Greater Noida, UP
27. Flytech Aviation Academy, Hyderabad
28. Woxsen School of Art & Design, Hyderabad
29. NIIT University, Alwar, Rajasthan
It has always been a pleasure for AISFM to host PAGE and be a part of this event.


Award Winning Sound Designer at AISFM

‘Sound design’ is a specialized aesthetic technique that only international filmmakers appreciate & understand. Very few Indian filmmakers apply this to their films – and they readily stand out from the crowd. With the recent Oscar Award for Sound for Resul Pookutty, majority of Indian filmmakers woke up to the idea of ‘sound design.’ But, AISFM Sound Design Department visionaries have always aspired to bring in awareness of the importance of sound design to their students.

As a part of this mission, AISFM brought in four-time National Award winner Anup Mukhopadhyay for an intense workshop for its students. The weeklong workshop started on October 11th in AISFM’s state-of-the art preview theater, recently named, ‘SHIVA.’

Mr. Mukhopadhyay has more than 600 movies to his credit, some of which are simply of international standards. He generously shared his experiences, technique & artistic philosophy with AISFM students in an intense hands on workshop.


Taking us through the journey of his career, he spoke about the future of the field and how students can make a strong career in sound design. Here are snippets of the very interesting workshop and subsequent interview:

An insight into sound design:

It all started in the year 1927, Mr. Anup said, and right from then the philosophy of sound design has been to connect with people’s emotions. Sound is something that must be felt. “70% of a movie constitutes the sound,” he emphasized. It is through sound design that cacophony is converted into symphony and that makes all the difference in a movie.

Initially, different sound tracks were clubbed together for the final outcome but sound design makes the entire process seamless, he said, underscoring its importance once again. When asked about his favorite movie in terms of sound design, he answered, Once Upon A Time In the West, adding that it had “fantastically designed sound.”

How did it all begin for Mr. Anup?

It was the year 1971, he reflected. There was a lot of turbulence in Bengal and times were pretty tough. He accidentally stumbled upon the FTII brochure for admissions and decided to give it a shot.

Mr. Anup was one among the 10 students selected to study at the then elite college, FTII. He beat thousands of applicants to secure a seat and that’s where his journey started. There was no looking back for him after that.


His thoughts on AISFM &advice for the students

“What a person would generally take 15 years to learn in the industry, a film school like AISFM teaches in two”, he said, highlighting that our students had a great opportunity to learn and make a successful career in sound design. Furthermore, he was impressed by how attentive all our students were and how everyone was warm and welcoming.

If you are focused, patient, and have a sound mind with a zest to closely listen to a number of movies, you have what it takes to be the next star in sound design. Along with that word of encouragement, he smiled and said “don’t bunk classes!”

Our students were enthralled through the workshop, and why not? It was a very educational and extremely valuable session that could change their future.

DadTalk by The Literary Club of AISFM

The Red Fist event by The Literary Club on 13th October at Mayabazar Cafeteria included DadTalk, a platform where people from different walks of life come together to share their experiences on culturally relevant topics, helping break down the mechanisms of these phenomena.


Guests who graced the event included Sreelata Shankar, HR Consultant, RJ Manasa and Sourabh Nolkha, ISB. AISFM Alumni Harshad Fad, who is also the founder of Human Library in Hyderabad, Vinod Reddy – BFA 7 and Mithun Soma – BF5 also shared their views.

Faculty Ranjit Sinha, Photography; Padma Ramesh, Liberal Arts; Amit Prasad, Scriptwriting; and Tawheed Rehman, Digital Marketing had a detailed panel discussion.

Topics discussed during the event were:
• Teachers Discussion Panel about Western Culture in Indian Films
• How to be a Professional Photographer: Step 1-Buy A DSLR
• Film Criticism: How Monkeys Choose Dollars Over Bananas
• The Digital Explosion
• Career Choices from Childhood to First Job
• The Corporate Life
• Superhero Films: A Devolutionary Formula for Cinema
• Hyderabad Marathon – A Runner Shared His Journey
• Human Library


Obi-Wan Kenobi, a father figure to Luke Skywalker in Star Wars had told him: Luke, you’re going to find that many of the truths we cling to depend greatly on our own point of view. The truth is often what we make of it; you heard what you wanted to hear, believe what you wanted to believe.

Kandaswamy Bharathan joins MMBA Advisory Board at AISFM


Well-known Producer of award winning films such as Roja, Annamalai, Muthu and many others Kandaswamy Bharathan is now on the MMBA Advisory Board of AISFM.

An alumnus of Indian Institute of Management – Ahmedabad (IIMA), he joined the renowned Chennai based production house Kavithalayaa, more than two decades ago and has held various leadership roles. He was the Executive Producer of many award winning films such as Roja, Annamalai, Muthu and others.

Bharathan’s in-depth knowledge and understanding of the entertainment industry has led him being a sought-after advisor. He was Business Advisor to many multinational companies and governments. In his individual capacity, he advises many entertainment and media companies in the areas of strategy, leadership and innovation.

Bharathan is also an Adjunct Faculty at IIM-Ahmedabad, Indian School of Business and other leading B-schools. He played a key role in designing and teaching India’s first management course on entertainment industry for IIMA.

Bharathan has contributed to knowledge development by writing a few case-studies on the Indian film industry, highlighting the business challenges in a creative industry. He regularly speaks at events across the globe and is currently on the Governing Council of Indo-Japan Chamber of Commerce & Industry. Bharathan was an invited speaker at the international seminar “Hollywood meets Bollywood” hosted by the University of Southern California Annenberg School of Communication in collaboration with American India Foundation (AIF).


A visionary manager who saw professionalism and innovation as essential to the survival and growth of the Indian film industry, Bharathan spends time proactively advocating the concept. His unique training module “Management lessons in excellence from the film industry” is very popular among corporate executives. Currently, he is active in “Green Cinema”, an initiative to promote environment friendly best practices in film production.

Bharathan also devotes quality time to the community and currently is actively involved with two activities; he is the Trustee on the Boards of V-excel Educational Trust and ALERT – We Care.

Beat your Writer’s Block!


It’s a nightmare for writers’! It’s an annoying thing that refuses to go away, no matter what you do! For many writers, bloggers or just about anybody who wants to write an article; the worst part of the whole writing experience is the very beginning, when you are sitting at the table staring at the blinking cursors on blank screens on your laptop or tapping your pen against your book. You can’t stop your mind from wandering off, you can’t stop being distracted by your long to-do- list, you want to write, but you can’t! Getting started is often the hardest part!!!

Well, the proverbial writer’s block afflicts everyone, so don’t get discouraged. It happens to every writer at some point and it’s easy to overcome it. While the usual tricks to tackle your creative constipation like going for a walk, eliminating distractions are helpful, they might not be possible to do always.

This is where free writing comes to the rescue. Try the act of free writing or writing continuously for a set period of time without worrying about accuracy, punctuation or usability. It is a helpful exercise that can relieve the stress of coming up with fresh ideas or the perfectly crafted sentence. It’s like a writing warm up, one that allows for rough and imperfect output, and lets the creative juices flow.


It is incredibly helpful in these situations. Here too, if you lack topics to free write about, then you are back to square one and can leave you feeling stuck. To help you out here, we put together a quick list of creative writing prompts to get you started. Pick a topic from the list below, set your alarm for 10-15 minutes and write continuously until the clock stops.

1. Mistakes are proof that you are trying, write about making mistakes.


2. Growing something and taking care of something on your own.

3. Most embarrassing moment that you had to go through in your life.

4. Something ugly; like hate, racism, etc.

5. A cause you support, it could be animal welfare, environment awareness etc.

6. Each season has something to good to offer. Write about your favourite season and why you like it. Ignore the negatives here.

7. A time you failed, write why you failed and how you would do it better now.

8. Actions speak louder than words, write your feelings on this age-old adage.

9. An object in the room you are in, it could be anything you see first in the room.

10. Where you want to be when you grow old, where do you see yourself in your

retirement phase.

11. Favourite childhood memory, what makes it memorable.


12. Sit outside and write about the sounds you hear.

13. Something that scares the daylights out of you.

14. About a time when you were truly surprised in the recent past.

15. Your morning routine, what do you do every morning.


16. Write something using the following words: inspiration, dangerous, love, child etc.


17. About a road trip; either one that you have taken or would like to take.


18. Pick up a dictionary, pick a word and write what it means to you.


19. Write 10 sentences that begin with “I’ll always remember”.

20. A letter to yourself that you could read in 5 years time.