Latest new media trends!

Here’s our list of 8 new media trends that are posed to impact consumers in the New Year! All brands are media companies Remember, every single brand is a media company. RedBull is a great example of this. They are giving the media a run for their money with the content they produce. Singer … [Read more...]

It’s a bad, bad, bad, bad, bad, ad world

When brands make ads, they make it with the intention of creating brand and recall value. It works for most brands, except a few. We list the ads that make you wonder why they were made in the first place. … [Read more...]

How to integrate social media into your marketing strategy

Social Media marketing is critical to the success of most businesses, but what is the best way to spend limited resources? Suchetana Bauri gives you 5 tips that will enable marketing heads to achieve cross-media synergy with social media. … [Read more...]

These jingles ring a bell!

One of the easiest ways to recognize an advertisement is by its jingle. There are times, when you forget the brand, but still hum the tune. Ritika Saxena sings along with the best. … [Read more...]

10 digital marketing words you must know

From SEO to CPC, digital marketing has more daunting abbreviations and acronyms than a Nasa launch vehicle. But abandon all fear as we give you the ones you really need to know.   … [Read more...]

Leveraging latex: How Durex brought safe sex into our homes without us even knowing

Durex advertisements did more for safe sex than most public service announcements, simply because they used a tonne of wit, a few pounds of irreverence, a couple of ounces of innovation, and an ocean-liner full of cool to slam their point home! … [Read more...]

War of the Worlds: Coke, Pepsi and a cosmic smackdown

When Coke and Pepsi decided to go to war the world held its breath. The two corporate juggernauts traded blows and their marketing team became pugilists par excellence. Suchetana Bauri walks the battlefield. … [Read more...]

Advertisers may have the wrong end of the stick when it comes to women

Advertisers rightly believe that the real purchasing power in a household lies with women. Then why are they so patronizing towards them, asks Suchetana Bauri. … [Read more...]

The men and women who rock the ad world


Ritika Saxena looks at the most influential creative minds in the Indian advertising industry, and comes away intellectually invigorated. … [Read more...]

Wonder packaging and the fine art of high design

What’s a great product without a great package! Ritika Saxena walks us through the best in package design. Prepare to be astounded! … [Read more...]