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Annapurna International School of Film + Media — Blog

Celebrate This Diwali Differently

How to write an SOP

Probably the most misunderstood and most underrated document that a student submits to a college is an SOP. A Statement of Purpose or ‘SOP’ refers to the essay that a student sends to the college where he’s applying along with his Bachelors or MBA application form. It talks about himself and why he wants to join the particular institute. With the rising competition and limited seats, it can get a little difficult for a student to showcase himself to be better than the rest. This is where an SOP can help. Having a strong SOP helps one stand out from the hundreds, if not thousands of applications universities receive. Here’re a few tips on how one can write a strong SOP:

aisfm write sop

1. Have an eye-catchy opening:

The way one begins his essay is very crucial. If the start is not attention grabbing, then the person evaluating the essay will lose interest in the very beginning. Even if there are a few good points later on, they’ll be overlooked. Usually most students start their SOP like this:
“I am applying to the Master of Arts program in XY Course at the College of XY because I believe my skills will blossom at your program as it is a place where I will be challenged and where I can develop my theoretical and practical knowledge.”
It’s not that this is bad, but because almost 90% of the SOPs received are on similar lines as these, there’s no way yours will stand out.

2. Add a personal touch

The evaluator, through the SOP, tries to get to know the disposition and personality of the person who has written it. Therefore, it is crucial to add a personal touch to your SOP. It indicates to the admission committee the reason for the applicant to choose this course in this college and shows how much of an interest he has in joining the institute. This is why one must always write the SOP themselves since ghost-written SOPs fail to reflect the candidate’s personality. However, this document can be given to somebody else to be edited once it is completed.

3. Avoid fancy jargon

Sticking to simple, easy to understand English, rather than going for a more frivolous style of writing is best suited for an SOP. This way there is little room for error, and the message the candidate wants to send out cannot be misunderstood or misinterpreted. Use of flowery language in an SOP will have a negative rather than positive impact on the admission committee.

4. Follow a formal but conversational tone

Most SOPs are either too formal or too casual. They either look like military letters or letters to a friend. Both approaches however, are ill advised. The essay should read like a novel. There must be a flow of words, like how it would be if you were having a conversation with the committee members rather than sending out the essay. Avoid using humour or other forms of writing which have undertones of flattery, since a statement of purpose shows your ‘state of purpose’ which is to join the institute rather than to impress the reader.

5. Quantify your stories

Always remember this, tell a story only if you have one. If you have a great story to share, feel free to do so, but remember not to make it sound like a thesis. List out every important detail and leave out the unnecessary things. If you were a part of an NGO, for example, saying something like this wouldn’t be impactful:
“During my intermediate, I had joined an NGO wherein I taught English to primary class students in government schools.”
Rather than say it that way, try this:
“During my intermediate, I joined ‘Teach English’, a local NGO, where I was a part of the tutoring team. For a period of 10 months, I taught Basic English to more than thirty 2nd and 3rd grade students. Every single student I taught to, secured an A that year. I’ve never been more proud in my life.”
See the difference? This way of saying it has a bigger impact on the reader compared to the first way.

6. Proof Read

Once you’re done with the final draft of the SOP, proofread it carefully. Make sure there are no grammatical errors, spelling mistakes or incorrect information. If you have any second thought about a particular point, change it and read it again. Once you feel you are happy with how it looks, ask somebody else to give it a read and give you an honest feedback. An objective set of eyes can often bring out certain things you might miss on your own.

aisfm sop

There you go. Keep these tips in mind when you draft your SOP and impress the admission committee at the college of your dreams with ease.

Cinema with purpose – Regional and culturally linguistic films

When the words ‘good film’ or ‘impactful movie’ are said, one’s mind usually goes towards Hollywood or Bollywood almost immediately. What one forgets is the array of films made by regional cinema throughout the world. Indian regional cinema, the Asian movie industry, Eastern cinema or the European movies of France and Italy, be it any of these, if one pays attention, one will find hidden jewels of cinema amongst them. Let us vouch to appreciate good films this International Mother Language Day.

films around the world

There is an untapped market for cultural films, slowly coming out to view these days. These films are not big on star power or on the amount of money invested in making them. What they are about, however, is good scripts, good storylines and impact. Significant themes and innovative treatment can be seen clearly in this channel of cinema. Such films help preserve and promote the culture and traditions of different places. India is a country of diverse cultures, varying with every few step one takes in this country. Similarly, Italy and Rome were the centres of the emergence of Renaissance. Various traditions, languages, dance forms and other art can be immortalised through cinema. This is why is it of utmost importance to slowly start moving into the process of filmmaking for these forms as well. This is why linguistic films can be known as ‘Cinema with Purpose’.

Indians always pride themselves on Bollywood films. Previously, most films that would go out for international film festivals from our country were not at par with the films from countries like France, Italy or Greece. These countries would send out the films that had an impact on the minds of the viewers rather than those which were most popular. With the focus of every mainstream filmmaker now becoming the need to make a 200cr or 300cr film and break box office records, rather than make meaningful cinema, maybe this is the right time we give regional movies a chance in the spotlight.

indian film industry

It is no doubt that regional movies showcase true skills of the entire process of filmmaking. After all, the National Award winners for Best Feature Film over the last decade, were always regional movies, with two exceptions – Paan Singh Tomar in 2012 and Ship of Theseus in 2013. Even internationally, India’s official entries to the Oscars have been non-Hindi films – 2011’s Abu, Son of Adam (Malayalam), 2013’s The Good Road (Gujarati), and 2014’s Court (Marathi) since the last five years. Regional films help a filmmaker connect with their audience in a much better way as well. A film in a person’s mother-tongue will have a much bigger impact on him than a film in a national language, since the viewer will be able to connect better with it.

Let’s move our focus away from Hollywood and Bollywood for a moment and have a look at the different motion picture industries that exist all over the world. In China, cinema’s origins can be traced back to 1896. Since the past ten years, there has been a significant growth in the film industry and as of 2013, China was the second-largest film market in the world by box office receipts. Another part of world cinema is the Nigerian film industry, informally known as Nollywood. It is the second largest film industry, in terms of output, and the third largest, in terms of revenue. Cinema of Persia is the film industry in Iran, which produces a ton of commercial films annually. Iranian art films are now enjoying a global following, thanks to the international fame they’ve gathered in recent times. The Yeşilçam film industry is the industry of Turkey. It is the second largest in all of Europe. Kış Uykusu (Winter’s Sleep), a Turkish origin film, won Cannes Film Festival Award for Best Film in 2014.

aisfm films

Trinidad & Tobago, Nepal, Bangladesh, Korea, Pakistan are few of the many industries that exist worldwide, producing films that need to be brought out of the shadows, and onto a global platform. It is of utmost importance to break this norm of viewing only the blockbuster or high budget movies as ‘films’. Try to step outside this bubble created by pop-culture, and indulge in something besides the typical run-of-the-mill type of films, both in terms of viewing and making.

Is the camera your best friend? Make it your career buddy with a photography degree

Photography is one the most overwhelming forms of expression and communication. It plays a pivotal role in accomplishing one’s creative vision. Whether it’s an amateur desiring to narrate a story, an entrepreneur hoping to sell a product or a hobbyist aspiring to capture the beauty of the surroundings — a camera is your best buddy!

A career in Photography will offer you a platform to tell your story in your own way; you will be your own BOSS. It’ll provide you with an opportunity to transform your passion into a profession, which is like a dream coming true. After all, the capability to merge one’s love with living is the most blissful feeling.

professional photography aisfm

Photography is larger than a mere vocation. It’s a medium to preserve those moments of life which once gone, are impossible to replicate. A photographer chooses to show the world rather than tell them or write about it. His tool is his camera and a professional training through a degree program will help him do this task much better.

Self-learning is good for an amateur or a hobbyists whose love for camera can be expressed through experimentation. For someone aspiring to take up Photography as a main stream career, a need for a professional approach is must. Well, one cannot negate the fact that many famous photographers have been self-tutored! However, since self-learning might take many years of practice, a more prudent approach would be to join an institute that specialises in Photography.

1. Including the basics of visual arts and liberal arts in the foundation:

Photography is not about merely taking images everywhere you go. The purview of this creative art extends much beyond this outlook. Before venturing out to the photography workspace, it is very important to get your basics right. Learning photography involves art, science, technical concepts and much more. Hence, a professional training program starts with the basics of liberal and visual arts, ensuring you get your basics right. Mastering communication skills along with philosophy, psychology, literature etc. help in setting a strong foundation for these students.

2. Understanding the art of storytelling:

Every shot tells a story. A story need not revolve around a special person or a special moment. You can capture the simplest moment with the right click and make it look magical. The vision certainly comes from within, but it is an able mentor and a productive classroom environment that makes the difference. The principles of storytelling go a long way while capturing the right shots.

3. Access to high end equipment and studio spaces:

high end photography aisfm

Learning professional photography in a self-learning mode may sometimes cause deep holes in your pocket. As a student of a college which offers graduation in Photography along with digital imaging, you will have access to whole range of high end equipment including cameras equipped with various types of lenses, a whole range of lighting along with locations and studio spaces for the shoots.

4. Learn from industry experts:

Enrolling yourself for a graduation or post-graduation degree at a reputed college ensures you have access to not only the best of the faculties but also to industry personnel. Master classes and hands-on workshop by industry experts are a part of the academic calendar in a professional college. Photography is a dynamic subject indeed! It is important to keep yourself abreast with the latest techniques and tools in the domain. Workshops conducted by industry experts at the college help attain knowledge of new ideas and techniques, and chisel the skills required for in this field.

5. Live projects and portfolio guidance:

live projects aisfm

Working on a live project always gives you an insight into the real world scenario. It helps you get a taste of your future days. To showcase the talent to the world an internationally rated portfolio is very important to launch the career. A degree program provides you with a platform to identify and hone your style. If you desire to stand out in this world of cluttered visions, it is vital that you hold to your own style which can be built through a professional school.

6. Understanding your niche area in Photography:

There are several streams of photography. Every photographer can have his/her own inclination towards a particular stream – Fashion photography, Photojournalism, Travel photography, Wildlife photography or Freelance photography. You require a course and mentor who can steer your flair and channelize your ideas in the correct direction. The vision and technique of every photographer is unique. Even under identical teaching methods, this divergence is visible, and only a mentor at a professional college can help you identify that.

7. Career skills:

career photography aisfm

Joining a college for a degree in photography not only helps you gear up with your aesthetic and technical skills but also your soft skills. Most of the times, while focussing on learning technical skills, we miss out on working and improving personality development. Professional colleges do just this, helping you attain 360 degree learning. All in all, a graduation or post–graduation degree in photography from a reputed college goes a long way in establishing a successful career.

8. Internships and placement:

Photographers could go on to become entrepreneurs or start working under senior and experienced Photographers. Having an expert as a mentor can help you hone your skills behind the camera in an unparalleled manner. Internships help you network with the industry, which is greatly beneficial in the long run. College will ensure good internship and placement opportunities.


Are you set to trap time in your camera? Do you want to create magic with a single click? If yes, a degree program can make your dreams a reality. Make your best buddy your career buddy by enrolling in a professional course today!

How to Write an Amazing Screenplay That Can Be Executed on a Low Budget

Gone are the days when high budget scripts ruled the film industry. The television has taken the industry by storm. Today, producers rarely opt for scripts that require millions for execution. The industry pros are searching for ways to make profits. That’s where a screen writer’s crucial role comes in!
Be it an autonomous producer or a well-known film studio, everyone desires for extraordinary screen writing that can be executed on a shoestring budget. So if you’re looking at making it big in the industry, you must have at least one low budget script in your armory.
Producing a film in itself is quite a task and when one is dealing with a minuscule budget, it gets even more challenging. While drafting the script, if you keep the following pointers in mind, your meetings with the producers will be off to a good start!

1. Contain the Locations

While screenwriting, always make an endeavor to draft a story line calling for lesser locations. Keep it to a maximum of three to five locations. Scrutinize the storyline for external locations as well. Keep them minimal.
Ensure the locations are re-accessible, have provision of apposite power supply, and are devoid of external distractions.
Another aspect of locations that eats on the budget big time is night sequences. Avoid the paraphernalia required and save on your funds.

2. Script Locations You Can Control

location screenplay

If you’re looking at low budget execution, you obviously don’t intend to make the producer spend big money on shutting down streets or using the airport! The best idea is to stay indoors as much as possible especially in scenes with dialogues.
Keep street scenes with minimal dialogue. Good sound is a highly crucial facet of filmmaking. You definitely don’t desire to jeopardize such a cardinal aspect. So have dialogue sequences in locations with little noise traffic. Well! The best would be within four walls!

3. Limit the Characters

Since the aim is to execute a low budget film, the characters need to be limited as well. The best solution is to avoid crowd sequences. Scenes shot at restaurants, marketplaces or cricket stadiums require several background artists, which certainly escalate the budget.

4. Avoid Action Sequences

action screenplay

Action sequences require colossal expenditure. Even an ordinary car chase requires blocking of streets. Elaborate martial arts sequences, stunts and car crashes call for even higher budget and are time-consuming as well.
Make the dialogues heavy and engaging instead!

5. Keep Dialogue Succinct

This one is a highly common error with novice writers. They tend to draft scripts with dialogue chunks. The consequence is a script with repetitive and highly illustrative dialogue. Believe me, it’s a complete turn off for producers!
A good film school canvasses to show not tell. In the world of cinema, actions should speak louder than words. If you remember this golden rule while script writing, you will certainly reach the pinnacle soon. So keep the language concise, minimal yet powerful.

6. Craft a Compelling Story

The screenwriter’s job is to put the producer at ease when it comes to budgeting. So if you cannot cater for a sought after producer, A- level actors, fanatical animation, extraordinary locations, and several martial arts sequences — the only aspect your script writing should highlight is an out-of-the-box, original, and life altering STORY!
Draft a compelling story by investing maximum time towards perfecting your characters. Remember, a brilliant screenplay is a priceless commodity in the film industry.

7. Restrict Cameo Roles

Restrict your screen writing with regard to cameos. Stay clear of ensemble pieces. The fewer the number of characters to account for, the better is the execution! It’s time; script writers abandoned the line of thought that an entertaining film requires plenty of characters. Films centered on specific themes sell beautifully.
A persuasive story has the potential to attract high quality actors. With a few gem actors you can create the magic!

8. Adhere to the Genre

genre screenplay

Low budget genre films include horror, suspense, and comedy. Drama can be tenuous when it comes to execution on low budget! So create what sells best in limited budget.

9. Keep it Short

If you’re looking at tight finance, keep the length of the script between 80 and 100 pages. The shorter the better as lesser money is spent in the execution! It’s simple logic, no great Math involved here!

If you keep these parameters in mind while script writing, you shall certainly be able to maximize the minuscule budget. Why spend loads of finance on transportation, multiple locations and food to satisfy a large crew; when the same can be invested in A-listed actors to offer flawless performances!

MMBA, A Specialized MBA for the Media Industry


A career in Media and Entertainment is indeed very promising. Want to know why?

  • Over the next five years, the industry is poised to grow at an average annual growth rate of 11-12%​
  • By 2022, total employment across the industry is expected to be 6-6.5 million from the estimated 3.5-4 million in 2017.

With ​myriad emerging options​ and career tracks​ to choose from; like ​Over The Top (OTT), ​Print Media,​ Out of Home (OOH), Animation, VFX, Film Business, Music Industry, TV Broadcasting,​ Publishing, Online Media and other electronic media – the Media ​+​ ​Entertainment domain is a multitude of opportunities for professionals ​and potential aspirants.

What some of the industry professionals have to say about how a specialized MBA in Media and Entertainment, makes all the difference!

Shobu Yarlagadda, Producer of Bahubali:
The industry is evolving rapidly, the way we produce films and the way we manage and market films is changing very fast. And there is a need for people with good management skills, good strategy and good communication skills. Students with an MMBA background will be an ideal choice for a production office like ours.

Akkineni Nagarjuna, Film star:
Entertainment business management in India has been unorganized for the most part. As the business is growing more and more diverse; studios, production companies and media companies are experiencing a serious skill gap. This results in the increase in demand for trained professionals. To meet this demand, a MMBA program, a unique inter-disciplinary program, spanning across both business and media is the solution. MMBA graduates master the conventional business subjects as well as media and entertainment subjects, a winning combo, which makes them, survive and succeed in the fast growing media industry.


Jeffery Hardy, Founder of Film Profit, Hollywood:
I think business side of the business is obviously what I focus my life on. The business side of business is what makes everything run well. You can’t just think about only the creative side. You have to do good production, you have to have them well managed, you have to do good distribution, you have to look for every opportunity in the market place, you have to manage it well, manage relationships with distributors, exhibitors, with everyone.

More people need to focus on it because we need people who can run good productions, who can run good distribution companies and really understand this business, not just from a creative point-of-view or personal desire point-of-view, but from a business point-of-view; only they will make the business work well.

Kandaswamy Bharathan, Producer of Roja:
The Indian film, media and entertainment industry has witnessed remarkable transformation in the last 5 years. This industry has been growing at a compound annual growth rate of 12% per annum as compared to India’s national GDP growth of about 7.5 % per annum. What this means is that there is a huge demand for trained creative technical and management professionals in this fast growing industry.

Smitha Sasidaran, Programming Head, Fever 94.3 FM:
The entertainment industry is really vast, be it radio, music, film, fine arts; so I think there is a great opportunity for everyone in this field. To sell creativity, now you have convergents of different media. Selling creativity is the biggest challenge and if it is academically taught, then the industry is more than happy to welcome them.

Understanding who are your stakeholders and consumers is very important; if you don’t understand that, then you are missing out on many opportunities. So, a specialized academic program is definitely helpful.

Kishore Kedari, Business Development, International Distribution, Arka Media Works:
MBA schools prepare the students in understanding the business, process as well as the organization structure of the industry. We need a specialization to an extent where we are offering courses exclusive to each and every aspect of film production. MMBA is not only going to give a broader prospective of the production, but also the business aspects related to the media and entertainment.


Top Reasons to Apply:

  • Pursue a unique course that will fast-track you into the film, TV and other emerging+allied creative industries.
  • Practice and undertake production inside a Live studio environment in the heart of Hyderabad.
  • Produce a ‘Graduate Film’ and gain complete work experience (internship project) at a major media firm.
  • Study the course that is designed and delivered by top industry experts from Indian and global industries.
  • Participate in a series of Film Markets, Film Festivals, Industry Conferences, Master Classes and Guest Lectures.
  • ​Partner with business leaders, experts and entrepreneurs providing an endless pool of potential associates/producers and employers.
  • Profit from the MoU between AISFM & JNTU-Hyderabad, a first of its kind University and Industry Collaborative Program, leading to our certified professional post-graduate degree, MMBA.

Want to know more about our unique MMBA course in detail, watch our MMBA FB Panel Discussion: https://goo.gl/pUQrhc

Want a quick overview of what MMBA is, watch this MMBA Video: https://www.youtube.com/watch?v=rfmbBWQyLbY


Brief Profile of the author: MNVVK Chaitanya
In his current role, MNVVK Chaitanya provisions academic advisory by means of curriculum design, development and delivery for the MMBA course. In addition to undertaking teaching, industry interface and project supervision; all aimed at creating an India based research plus teaching agenda in media & entertainment business and management areas.
In the immediate past, at KSK Energy Group, he conceptualized and implemented twenty different OD, talent management, leadership, employee engagement and policy designinterventions. ​

Source Credits: According to the report published by the Boston Consulting Group (BCG) titled ‘Media & Entertainment: The Nucleus of India’s Creative Economy—Unleashing the Talent Tsunami to Drive Growth.’

Hollywood VFX Expert Phaneendra Gullapalli at AISFM


AISFM had a Master Class with Mr. Phaneendra Gullapalli, a Hollywood VFX expert, and a member of the team that won an Oscar for the Hollywood film The Curious Case of Benjamin Button for visual effects. Phaneendra  has also worked on visual effects for movies like 2012, Mummy-III, Transformers-II, Tron: Legacy, Star Trek: Into Darkness, Percy Jackson & the Olympians: The Lightning Thief and many more. Students enjoyed the interactive and engaging session with the expert greatly.


Speaking about his journey from Vijayawada to Hollywood, he recounted how he fell in love with animation & visual effects early on in his life. He kept pursuing his passion inspite of being rejected four times for internships at famous Hollywood studios. The secret to his sustenance and success? He says “One third of your life is spent at your workplace and I didn’t want to pursue something that I was not happy with. I wanted to pursue my passion, so I took up animation. Some people give up after a setback. I didn’t because there is a thin line between winning and losing.”

What level of artistic instincts and capabilities, and how much technical skills should a person have, asked a student to which he said that “it is good to have both backgrounds if possible; artists and technologists together is a good combination.”


Speaking about the process of visual effects in a typical film, he gave a walkthrough of his role of expertise in the process of filmmaking. He demonstrated how with Halon virtual camera, wherein you shoot your film before you shoot your film live. This method was used on projects like Bahubali, where by this previsualizataion, lot of production cost can be saved as the director can pre-emptively make changes to his visualization, rather than trying out his ideas on expensive sets.


‘When do you come into the picture?’ was another question posed. “VFX and post production are collaborators right from Stage 1 and on a daily basis,” he said and cited an example of Bahubali, “We would shoot 10 to 12 shots for the scene and Director Rajamouli would pick one for the final scene.”

Talking about the role of a VFX supervisor, he said that he ensures that each scene is shot as per the requirement. “In Mummy III, the green screen was blue instead of green, so it is the supervisor’s job to ensure such things don’t happen.”


Phaneendra also shared tips and tricks used in the industry and said that to tackle the challenges of lighting conditions, a chrome ball can be used and software like Nuke, Maya or Houdini. Talking about the work culture in Hollywood, he said “the culture is a lot different in Hollywood and there is no hierarchy per se but it is more about the role/job description of each individual on the team.”


What happens towards the end of a shoot, how does an editor receive the scenes? To this, he said that actors have reference points and so do the VFX artists. “For example in the movie The Curious Case of Benjamin Button, we wanted to show an old man’s body and Brad Pitt’s face, so we shot two different portions of the same scene and Brad’s face was superimposed on it.” He went on to add that directing actors is also a fundamental requirement for VFX artists and said “In Mummy III, there is a scene where the demon is holding a sword, to make it more powerful, we made the hand holding the sword shake, which was the improvisation of the VFX artist.”

Sharing his thoughts on the current entertainment industry in India, which is growing at a rapid pace, he said, “These are certainly exciting times as the industry is evolving with new platforms for storytellers like Virtual Reality and Augmented Reality. Example: Mr Rajamouli embraced virtual reality on his last feature film Bahubali2 and you can check it out here http://baahubali.com/vr/


Content vs Technology, your take on the right balance required to succeed?  To this, he said, “Working on various tent-pole Hollywood feature films I have learnt that story is paramount. Every Hollywood director that I worked with used technology as a tool to create visual experiences that stand out which I believe is striking the right balance.”

What is your favorite movie in terms of animation/VFX and in the ones that he has worked? For this, he shared, “I’ve spend almost two years of my life working on Tron Legacy which is no doubt my favorite feature film till date that I worked on.”

Sharing his thoughts about AISFM and its facilities, Phaneendra said, “I’m impressed with AISFM’s facilities during my tour and believe AISFM is second to none. AISFM is in good hands with Mr. Bala Raj steering the ship with his phenomenal Hollywood industry & academic experience. I hope students will leverage the AISFM’s facilities, resources and personnel.”


His advice to aspiring professionals in this field, “Focusing on foundations and fundamentals will enable students to adapt to the ever evolving industry and help them be at the forefront at any given time. For example: Virtual Production never existed prior to feature films like Avatar and today it’s pretty much the standard and integral part of film-making process.”

Closing the master class, Phaneendra gave some words of advice, “Job opportunities in other areas like virtual reality and augmented reality are now there to connect to the consumers. If you are up to speed with these latest technologies, then you have more chances. There are lot of applications in diverse areas – like Apple X has IR tech etc. The gaming industry is also garnering a lot of interest, and training in these areas is a good idea.” He further added, “Networking and working hard is very important and of course there is no stopping to your learning curve.”


How a degree in filmmaking can change your life

The media and entertainment industry in India has grown exponentially in the past decade. According to a Deloitte report, our country alone produces the most number of movies in the world, between 1,500 and 2,000 every year in over 20 languages. This is far more than the 700 or so films made in the USA and Canada annually.

This statistic is predicted to rise even higher with an increasing number of people taking interest in joining the industry and advertising revenues rising like never before. Thus, a degree in filmmaking seems like a great idea. Here are reasons why you should definitely consider it.

1. You can watch your ideas play out in front of the world!

aisfm reality

No other field offers you such a chance to manifest your ideas so that they become larger than ever. Creating something that everyone can globally appreciate brings you satisfaction like no other! With the right equipment, camera angles, and other factors, your vision can be projected onto the big screen exactly as you thought of it! With specializations like directing, editing, script writing, and cinematography, you can pick your field of interest and excel in it.

2. Your career opportunities will be dynamic and challenging:

According to the above mentioned Deloitte report, the Indian film industry is expected to grow at a compounded annual growth rate of 11%, reaching US $3.7 bn by 2020. Such fast growth provides potentially unlimited opportunities for those wishing to make their name in this industry.

Most of us who grew up watching television and movies have, at some point or another, harbored the desire to work in the industry as a director, writer, or cinematographer- to show our ideas to people across the world. Many of us have also dreamt of working alongside the biggest names of the entertainment industry.

Very few workplaces can be said to be truly challenging to the mind and interesting at the same time. The world of films is one of them.

3. You can explore until you find what you like to do:

career aisfm

Explore all the nuances of the world of filmmaking before you choose one!
An increasingly popular trend these days is to explore and find your niche in alternative cinema. Many popular filmmakers are doing this presently, including Dibakar Banerjee, Anurag Kashyap, and Anand Gandhi. If you are someone who wishes to explore the world of filmmaking and learn about other kinds of films along with commercial blockbusters, you can explore until you are ready to understand where your ‘zone’ in the film and media world lies.

As a filmmaking student, you will learn everything that will help you execute your innermost ideas using lesser-known and powerful techniques. These techniques are available across fields like directing, script writing, editing, cinematography, and more.

4. People will always be willing to be entertained:

Times may change and trends may come & go but people will always want to be entertained. Cinema will always shine as a beacon of hope and light for those who wish to feel connected to stories, and discover themselves from the eyes of different characters.

Right from ancient times, people have had a soft spot to watch performing arts, and filmmaking is the latest medium to do so. Therefore, your degree in filmmaking will be your ticket to a career that will always be in demand.

5. You will make plenty of professional contacts to help you later:


The contacts you make during your filmmaking degree will be there throughout your career!
Everything you learn while creating films is completely hands-on, i.e., what you learn always stays with you, no matter where you go. For such industries, it is essential to experience more and more, while also creating and maintaining professional contacts.

Whether you are interested in directing, editing, or script writing for movies, a degree in filmmaking will go a long way in helping you maintain proper networks and good relations in this industry, which is very important. The faculty can also give you invaluable advice, as many of them have experience in the industry themselves and can guide you toward the right contacts.

The film and media industry is a great place for you to grow as an individual. There is a lot more mystery in the film and media industry, and there is almost certainly something out there that is the perfect fit for your ideas. Along with learning the core and advanced concepts of filmmaking, you will also become efficient in developing creative ideas and following them through till completion.

Can you think of any more ways that a filmmaking degree can change your life for the better? Let us know in the comments below!

AISFM launches Corporate Role Play workshops

AISFM_Fiirefly_38AISFM faculty Nitin Mane, MFA (USA) & Bala Rajasekharuni, MFA (USA), who is also the Dean conducted a workshop of Corporate Role Play at Firefly Creative Studios, Hyderabad.AISFM_Fiirefly_32Bala and Nitin blended various actor training methods to bring out the hidden talent of the team members, accommodating a variety of personalities and their own unique modes of expression. AISFM_Fiirefly_26Every creative exercise concluded with a briefing on how those techniques can be applicable effective tools for self development and team building in any setting, be it home or the work place. AISFM_Fiirefly_16Using humor as a medium to engage the group, the instructors walked the participants through a process of profound learning, yet, making it fun to spend their Saturday morning for. AISFM_Fiirefly_13The workshop is one of the recent initiatives of AISFM outreach programs, which has started with a summer intensive teaching methodology workshop in collaboration with Critical Education Academy, Los Angeles.AISFM_Fiirefly_8AISFM believes in creating an ongoing synergy between its in-house academic expertise and various societal settings in the outside world.AISFM_Fiirefly_18

Children explore AISFM & Annapurna Studios!


AISFM has opened doors for outreach programs in a big way. Starting with the recent International Teacher Training Workshop for the local schools, Annapurna Studios & AISFM are playing an active role in the local culture & education system, bridging the gap between the society & film industry. AISFM & Annapurna Studios was vibrant with little voices and smiles of excitement as 40 children from across India visited their premises on a day-long trip.

AISFM took this initiative being an Academic Partner in the International Children’s Film Festival of India (ICFFI) 2017, organised by Children’s Film Society of India (CFSI) and the Telangana Government. As a partner of this film festival, popularly known as, ‘The Golden Elephant’, Annapurna International School of Film and Media (AISFM), hosted dinners for delegates, CFSI board meetings, and sent their experts as panel members to support the festival.

The cheerful little students came from various places, including Jammu & Kashmir, Maharashtra, Andhra Pradesh, Telangana and Goa etc.


Then it was time for a quick, short and crisp learning session for the students. Divided into two groups, one group learnt about the finer nuances of animation and the other group learnt the art of acting. The Animation Group had a small six-scene storyboard to follow, wherein the children created live models of each scene in the story with play dough which was then shot on a camera; when replayed was a mini-animation movie in itself! The Acting Group learnt what goes on behind the camera in acting and how to act and express oneself.

While all the children unanimously said that they loved the whole experience, they all wished to have a full fledged longer workshop.


Mohd. Nadeem, a Grade 9 student from Jawahar Navodaya Vidyalaya, Kupwara, Jammu & Kashmir, who was attending the film festival and coming to Hyderabad for the first time, loved the ambience and said “the ambience, cleanliness, people and facilities are very nice and I loved the movies shown too.” J Abhilash, Grade 9 student from Government School, Narsampet said, “I want to learn acting and know more. This workshop was very nice and it will help me in concentrating too.” Aivya, Grade 8th student from Ryewood International School, Lonavala found the workshop very interactive and interesting and Kabir from Sharda Mandir, Goa felt that the workshop was an eye-opener into the field of film and media.


G Venkateshwarlu, teacher from Government School, Narsampet, lauded the AISFM facilities and said, “The workshop was really nice and was a way of expression for the students; more such workshops should happen.” R Saraswati, teacher from ZPHS, Hayathnagar said “the children’s wish is not fulfilled in one day; they want to join it and want to come back for more.” Shweta Pardesai from Ryewood International School, Lonavala said “both the workshops were very good and they will really help the children in eye-hand coordination, concentration and in studies. What I really liked was that all the children in each workshop were given an opportunity to showcase their talent.” Veena Kumari, teacher from Jawahar Navodaya Vidyalaya, Kupwara, Jammu & Kashmir said, “It has been a great experience for the children to see the studios, campus and workshop and also the movies at the festival; and we would definitely want to come again.”


Children need to understand the value of visual media and film and that it is a very powerful medium which should be included in all curriculums. This event was very helpful for the students to learn more and gave them great exposure and a concrete idea on how things work in the film industry, be it animation, lights, sounds, music etc., according to the need of the movie. These skills are something that the children can use in their classrooms too.

Annapurna Studios and AISFM are proud to be a part of the CFSI activities and glad to open its arms wide for the imaginative young audiences & future citizens of India.