Rhythm Mojo & Prism – AISFM Students explore TV & News Production

Live hands-on experiences bring filmmakers closer to realities of the industry. AISFM always believes in this and ensures that it brings forth such enriching and learning experiences for its students. Such is the recent initiative, ‘TV & News Production Workshop’ in the professional movie set at Annapurna Studios, that was used in many blockbuster movies like Manam, Rarandoy Veduka Chuddam, Jai Lava Kusa & Manikarnika. The set rocked with Rhythm Mojo, a Rock Show and Thorough the Prism – A Talk Show by AISFM students.

Editing faculty, Satyendra Mohanty and Direction faculty Prem Ragunathan conducted a TV News and Production workshop with full fledged professional technicalities.

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There is a big difference between film and television, which they wanted to highlight so that the students would get the right kind of grooming and exposure to TV. Understanding the purpose, focus, the process, the aesthetics and the business of television shows is crucial to make a mark in the TV industry.

Students of cinematography, editing, sound, advertising and MMBA came together and worked as a team to get these two shows on to the floors. They were further divided into teams and each team had a responsibility to handle; the faculty was happy to see how harmoniously they all worked together, and the result is an end product of industry standards.

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Mohanty – an alumnus of FTII and currently a faculty at AISFM is a teacher with enormous knowledge in film and television production.

“A film can be made into a piece of art with the right editing and before editing, the ingredients are present but a film has no form yet,” Mohanty said and added that the most important qualities that need to be developed in an aspiring editor are patience, willingness to learn the nitty-grities and good observation.

“These days, editing in film and TV are almost becoming the same, because films are also adopting the multi-camera system,” said Mohanty when asked about the differences between the two media. Most TV shows are edited in real time, so you can actually cut out scenes when they are being enacted, he added.

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Prem Ragunathan, faculty of Direction, an experienced professional in TV reality shows threw light on the difference in direction methods in TV and film. He said that in films, the director comes up with an idea and approaches a production house whereas in TV, the channel comes up with an idea and the executive producer then finds a director to direct it. Sometimes the executive producer will have a program producer who himself will direct it.

To ensure that students understood this crucial difference, they were divided into teams as per the structure of a TV channel. It worked out well as each student realized what goes into TV production and were able to understand and experience it in real-time.

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Moving on to direction as a career, Prem emphasized that one should be instinctive and meticulous with excellent observational skills and one must also be able to communicate clearly, not just through words but also through visuals, he added.

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What’s his advice to students? Echoing Mohanty’s thoughts, he too said “Watch a lot of films!” Quick to emphasize, he added “But not as an audience; you must watch films to be exposed to the filmmaking technique. Take a pen and book and watch films alone and write about what you watch; it can help you understand the movie better.”

The interview rounded off with Prem praising the AISFM curriculum and campus, “students at AISFM have a thirst for knowledge and the campus provides the faculty, syllabus and space to gain this knowledge. As the campus has numerous trees, one can sit under a tree and get creative he said, “Any tree could be your Bodhi tree!”

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The workshop was indeed a great experience for the students and AISFM aims at providing many more such experiences to its students during the course of study.

PAGE conducts its annual career fair at AISFM

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PAGE visited our campus to conduct its annual career fair, where some of the prestigious names in the educational sector were a part of it. Noted educationist and the principal of Delhi Public School, Hyderabad, Mrs. Geeta Vishwanath, graced the event.

An alumnus of Rosary Convent, she completed her higher studies (B.Ed. and M.Ed.) in Hyderabad. She started her journey at DPS by teaching English and Social Studies. Her determination, hard work, and expertise helped her take giant leaps in her career. She went on to become the Headmistress, then the Vice-Principal, and now the Principal. In the years 2003-2004, she also played an important role in building the Secunderabad branch of the school.

Her serene smile and quiet authority have always helped her win hearts of not just parents but also her students. It was an honor to have her as our Chief Guest.

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The participating schools in this year’s career fair were:
1. Amity Global Business School, Hyd
2. University of Petroleum & Energy Studies (UPES) Dehradun
3. SIT, PUNE
4. Manipal University
5. FLAME University, Pune
6. MITID Pune
7. DSK International, Pune
8. Unitedworld Institute of Design, Ahmedabad
9. DJ Academy of Design, Coimbatore
10. Ashoka University
11. Azim Premji University
12. Shiv Nadar University, UP
13. Sharda University, Noida
14. Oberoi Center of Learning & Development, New Delhi
15. Shri Shakti Institute of Hotel Management
16. NALSAR University of Law, Hyderabad
17. OP Jindal Global University
18. Annapurna International School of Film & Media, Hyd
19. SP Jain School of Global Management, Mumbai
20. GITAM University
21. Backstage Pass Institute of Gaming and Technology, Madhapur, Hyderabad
22. VM Salgaocar Institute of International Hospitality Education, Goa
23. BML Munjal University, Gurgaon
24. ICFAI School of Law, Hyd / ICFAI Business School (IBS) Hyd
25. Hamstech, Hyd
26. Bennet University, Greater Noida, UP
27. Flytech Aviation Academy, Hyderabad
28. Woxsen School of Art & Design, Hyderabad
29. NIIT University, Alwar, Rajasthan
It has always been a pleasure for AISFM to host PAGE and be a part of this event.

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Award Winning Sound Designer at AISFM

‘Sound design’ is a specialized aesthetic technique that only international filmmakers appreciate & understand. Very few Indian filmmakers apply this to their films – and they readily stand out from the crowd. With the recent Oscar Award for Sound for Resul Pookutty, majority of Indian filmmakers woke up to the idea of ‘sound design.’ But, AISFM Sound Design Department visionaries have always aspired to bring in awareness of the importance of sound design to their students.

As a part of this mission, AISFM brought in four-time National Award winner Anup Mukhopadhyay for an intense workshop for its students. The weeklong workshop started on October 11th in AISFM’s state-of-the art preview theater, recently named, ‘SHIVA.’

Mr. Mukhopadhyay has more than 600 movies to his credit, some of which are simply of international standards. He generously shared his experiences, technique & artistic philosophy with AISFM students in an intense hands on workshop.

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Taking us through the journey of his career, he spoke about the future of the field and how students can make a strong career in sound design. Here are snippets of the very interesting workshop and subsequent interview:

An insight into sound design:

It all started in the year 1927, Mr. Anup said, and right from then the philosophy of sound design has been to connect with people’s emotions. Sound is something that must be felt. “70% of a movie constitutes the sound,” he emphasized. It is through sound design that cacophony is converted into symphony and that makes all the difference in a movie.

Initially, different sound tracks were clubbed together for the final outcome but sound design makes the entire process seamless, he said, underscoring its importance once again. When asked about his favorite movie in terms of sound design, he answered, Once Upon A Time In the West, adding that it had “fantastically designed sound.”

How did it all begin for Mr. Anup?

It was the year 1971, he reflected. There was a lot of turbulence in Bengal and times were pretty tough. He accidentally stumbled upon the FTII brochure for admissions and decided to give it a shot.

Mr. Anup was one among the 10 students selected to study at the then elite college, FTII. He beat thousands of applicants to secure a seat and that’s where his journey started. There was no looking back for him after that.

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His thoughts on AISFM &advice for the students

“What a person would generally take 15 years to learn in the industry, a film school like AISFM teaches in two”, he said, highlighting that our students had a great opportunity to learn and make a successful career in sound design. Furthermore, he was impressed by how attentive all our students were and how everyone was warm and welcoming.

If you are focused, patient, and have a sound mind with a zest to closely listen to a number of movies, you have what it takes to be the next star in sound design. Along with that word of encouragement, he smiled and said “don’t bunk classes!”

Our students were enthralled through the workshop, and why not? It was a very educational and extremely valuable session that could change their future.

DadTalk by The Literary Club of AISFM

The Red Fist event by The Literary Club on 13th October at Mayabazar Cafeteria included DadTalk, a platform where people from different walks of life come together to share their experiences on culturally relevant topics, helping break down the mechanisms of these phenomena.

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Guests who graced the event included Sreelata Shankar, HR Consultant, RJ Manasa and Sourabh Nolkha, ISB. AISFM Alumni Harshad Fad, who is also the founder of Human Library in Hyderabad, Vinod Reddy – BFA 7 and Mithun Soma – BF5 also shared their views.

Faculty Ranjit Sinha, Photography; Padma Ramesh, Liberal Arts; Amit Prasad, Scriptwriting; and Tawheed Rehman, Digital Marketing had a detailed panel discussion.

Topics discussed during the event were:
• Teachers Discussion Panel about Western Culture in Indian Films
• How to be a Professional Photographer: Step 1-Buy A DSLR
• Film Criticism: How Monkeys Choose Dollars Over Bananas
• The Digital Explosion
• Career Choices from Childhood to First Job
• The Corporate Life
• Superhero Films: A Devolutionary Formula for Cinema
• Hyderabad Marathon – A Runner Shared His Journey
• Human Library

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Obi-Wan Kenobi, a father figure to Luke Skywalker in Star Wars had told him: Luke, you’re going to find that many of the truths we cling to depend greatly on our own point of view. The truth is often what we make of it; you heard what you wanted to hear, believe what you wanted to believe.

AISFM launches unique ACTING PROGRAM

Actor training methods from the West, however popular they are, Indian film industry always wonders if those techniques can be applicable to Indian commercial cinema. Because, extremely subtle expression, though ‘sophisticated’ in the eyes of the elite audiences, an element of ‘pushing the envelope’ might require for certain film roles in India.

Hence, AISFM is launching a unique Acting Technique, developed in the West – yet – easily adaptable to Indian cinema context.

Michael Checkov, a disciple of world’s celebrated Acting guru Stanislavski created his own niche in Hollywood, Broadway and the rest of the world for his practical approach to Actor training. Checkov trained stars like Marilyn Monroe, Anthony Quinn, Clint Eastwood, Dorothy Dandridge, Yul Brynner, Elia Kazan, Robert Lewis, Paula Strasberg to name a few.

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Unlike his guru, Checkov emphasizes on both physicality and internalization of a character. This unique combination works perfectly for Indian cinema needs. Without tainting the emotional core and truth of the character, actors can bank on their creative physical gesture combined with ‘psychological gesture’ of Checkov – and make a smooth transition between their own selves and characters on screen.

Nitin Mane, an expert trainer, who has an MFA in Acting from USA joined AISFM to handle this program. Having decades of theater experience in Marathi, Hindi and English languages, Nitin Mane explored actor training methods of Michael Checkov and Sanford Meisner, which are a rarity in this part of the world.

Nitin’s thorough knowledge of both Indian film industry and world cinema gives him an edge with this training program, as he is all set to prepare Indian actors with an international caliber.

Michael Checkov’s technique of ‘Psychological gesture’ not only equips the actor with increased confidence in their physical and vocal presence in performance, it also helps a human being in any walk of life with increased self awareness, confidence, communication skills, creativity and leadership qualities.

A 12-week intense program, run Saturdays 10:00 AM – 4:00 PM caters to:

– BEGINNERS
– WORKING PROFESSIONALS
– WORKING ACTORS

AISFM students graduate with flying colors

On 17 September 2017, our students graduated amidst glam and glitz in Shilpakala Vedika. The stage was set for the legendary director, S.S. Rajamouli, to confer our bright students with their hard-earned degrees.

The event started with a tribute to S.S. Rajamouli Garu through a dance performance choreographed by Vijay. This was followed by a motivating welcome address by our director, Mrs. Amala Akkineni Garu, which lit up the entire hall.

Shortly afterward, the dean, Mr. Bala Raja declared the graduation ceremony open and Chairman, Mr. Akkineni Naragajuna Garu delivered a heartfelt speech about our founding father, Akkineni Nageswar Rao Garu’s vision. The audience sat rapt with attention as they heard how AISFM came to be and how ANR Garu gave life to his dream of helping media & entertainment enthusiasts with a world-class education.

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S.S. Rajamouli Garu took the stage next and remembered the contributions and willpower of ANR Garu. We all know that ANR Garu braved a couple of heart strokes through his lifetime but it is worthy to note that nothing – not even dire ailments – stopped him from achieving the goals he set for himself. AISFM is a testimony to this. After this, the graduates were awarded their degree certificates.

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Besides the moving speech by S.S. Rajamouli Garu, the convocation ceremony this year was special for another reason as well. ANR gold medals were awarded to exceptional students who scored more than 85% in their boards. The first gold medalist winners were Shashank Velpucharla and Ashwin Sanjay Bharde.

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The ceremony concluded with vote of thanks by the dean, the National Anthem, and group photographs with the dignitaries. It was nothing short of delightful to see our students graduate with flying colors.

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Shri Venkaiah Naidu speaks highly of ANR at the ANR Award Ceremony

The 11th ANR awards were held on the 17th September at Shilpakala Vedika, Hyderabad. The esteemed guest of honor was Shri Venkaiah Naidu, who expressed that felicitation of a few should come as an inspiration to many. The recipient of the ANR award this year was S.S. Rajamouli, and Shri Naidu showered him with well-deserved high praise. Shri Naidu also remarked that the legacy of Akkineni Nageswara Rao (ANR) would live on year after year through this award, that was given to the current prodigies of Indian cinema. In his speech, Shri Naidu spoke fondly about ANR, explaining how this spectacular actor raised the bar for acting and producing films in India. ANR lived his life with discipline (which helped in bringing him success) and dedicated every living moment to Indian cinema, turning him into an inspiration for many aspiring professionals.

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The growth of the Indian film industry can be seen clearly from the first Indian film in 1913- directed by Dadasaheb Phalke to Baahubali, the latest film that has taken the nation by storm. Such exponential growth could only be possible due to pioneers like ANR and Rajamouli. The revenue generated by the Indian film industry is roughly 20,000 crores, with 2,00,000+ employed professionals giving their best to create a stunning new cinema in all languages. Shri Naidu also urged the audience to learn their mother tongue. He compared one’s mother tongue to eyes and other languages to spectacles and remarked- if the eyes didn’t work, the spectacles were of no use.

Indian film has grown to a point where 30 big companies associated with the film industry are registered and performing business in the Indian Stock Exchange. But Indian films do more than just create revenue- they evoke so many emotions in people and also send a positive message to the public. They are a powerful source of communication in today’s world because they have the power to change the thought process. Every film created should have meaning, a unique message directed to the public in such a way that it generates positive impact among the audience.

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Nagarjuna also gave a short speech, thanking Shri Naidu and CM, Kalvakuntla Chandrashekhar Rao, mentioning various schemes introduced by him that brought on the welfare of Telangana. He signed off with the quote saying- since the inception of the silver screen, its purpose was to screen Bahubali.

The awards ceremony also had a few live performances of classical songs and dances from Bahubali, an address by Bala Raj, the dean of AISFM. It ended with the National Anthem playing in the theatre, leaving everyone heartfelt.

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Rajamouli to receive the ANR National Award for 2017

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Celebrated director SS Rajamouli has been announced as the recipient of the Akkineni Nageswara Rao (ANR) National Award for 2017. This year, the annual awards instituted by the Akkineni International Foundation, will coincide with the convocation of the students of Annapurna International School of Film & Media (AISFM). The grand event will take place on September 17th, 2017 at Shilpa Kala Vedika, with the award being given away by the Hon’ble Vice President, M. Venkaiah Naidu, and Telangana Chief Minister, K. Chandrasekhar Rao.

The announcement was made by Akkineni Nagarjuna, in the presence of Amala Akkineni and Dr. T Subbarami Reddy at a press meet at Prasad Labs, on September 8th. It was recalled at the event that in 2004, when ANR received the prestigious Dada Saheb Phalke Award, he decided to set up an award of his own to recognize the contributions and accomplishments of all those who have shaped the face of Indian cinema. While the first recipient of the ANR Award was actor Dev Anand in 2005, other awardees include cinema legends like Shabana Azmi, Vyjayantimala Bali, Lata Mangeshkar, K. Balachander, Hema Malini and Amitabh Bachchan among others.

Celebrating the achievements of Rajamouli, Nagarjuna said that they are thrilled to be honouring the filmmaker who has made Telugu cinema proud with his path-breaking Bahubali franchise, that was received with much applause across the country and even the world.

Talking about the convocation ceremony of the students of AISFM that will be held at the same event, Nagarjuna said that the success of this institute is a tribute to ANR’s vision of setting up the finest film and media education in India.

Sony lends 2 latest cams to AISFM

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Sony has proven itself to be a leader all kinds of cameras, especially in interchangeable lens cameras.  So, it was nothing short of an elated feeling when they came to the AISFM Campus.

Mr. Indraganti Naveen, Sony Alpha Regional Head formally handed over two of their latest cameras campus to Ranjit Sinha, Faculty of Photography. The best part – one of them is not yet released in India!

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The two models are Sony A7 mk2 with a 70-200 G Star lens (not yet released in India) and is Full Frame 35mm camera with great low light capabilities. The lens is a top of the line, G Star lens which is manufactured (badge engineered) by Carl Zeiss! The other cam is Sony Alpha 6300, a APS-C format, uber capable low light, ultra fast focusing camera with a 16-50 lens; and both the cameras shoot 4k video, as well.

The photography students could not resist their eagerness and started shooting with them right away! Goes on to prove that AISFM is the place to be, to learn and be the first to learn with the best!

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Manfrotto honors AISFM faculty

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Good teachers are the reason why ordinary students dream to do extraordinary things and the best teachers are the ones who show you where to look but don’t tell you what to see. Teaching, the profession that creates all other professions!

On the occasion of Teacher’s Day; Manfrotto, one of the best companies in the photography field that designs, manufactures a wide range of camera and lighting equipment honored the top photography teachers in the country with the message, “Thank you for guiding us every day. Happy Teacher’s Day to all the inspiring photographers,” and they added, “They help us see the path on our journey. Happy Teacher’s Day to all the teachers that keep inspiring us.”

Ranjit Sinha, AISFM photography faculty was one of the few honored teachers along the likes of Shantanu Sheorey, Rohinton Mehta and others. Ranjit’s carrier spans over 26 years of professional photography out of which about 20 years has been in teaching! He started his teaching career with NIFT Kolkata, where he taught for eight years and since then he has travelled to many design colleges until he joined AISFM.

It is a proud moment for us at AISFM!

Congratulations Ranjit Sinha!