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App Effect : Applications — Blog

Best Mobile Editing Apps


Editing can be difficult to do on your phone if you don’t have the right app. There are many mobile photo editing and video editing apps available across all app stores, making it tough to choose; more the choice, more the confusion.

Creating great visual content on social media is something that everyone would like to do and visual content is more likely to get shared on social media than other types. To put it in plain words, people like to share.

Even for marketers to know how to create compelling visuals for their business’ social networks and blogs, is an important need. You can get the editing software on your computer, but nowadays many of us use our phones to take pictures and edit them on the phone itself; especially when you are posting in real time.

Here are some of the best editing apps that you should consider downloading. They say the best camera is the one in your pocket. Check out some of our favourite photo and video editing apps below.


Photo Editing Apps

Afterlight | iOS | Android | Windows
Afterlight is a rudimentary tool, but one that has all the features you need to do a basic photo edit. It can help you control color tones, adjust exposure and brightness, rotate and straighten a photo; it has everything you need for lighting or color fixes. It also has 74 filters, including a fusion feature that lets you mix tools, filters and textures to create your own personal look. It also has 128 frames to choose from. Most popular tools here are the ones for brightness and shadows; some pictures do well with a decrease in shadows and increase in brightness for cleaner, fresher look; like this photo of tree ornaments.


VSCO Cam | iOS | Android
VSCO Cam is a popular photo editing app for mobiles with a wide set of editing tools and its most popular feature is its filters which have a softer, authentic look that resembles real film, compared to the over-saturated looks of many other filters. It’s great when you need to edit a photo quickly; simply upload the photo to VSCO cam, apply one of the great filters (used C1 below) and you are done.


Mextures | iOS only
Mextures is one of the most advanced apps and its popular feature is layer-based editing. It allows users to stack different adjustment layers on top of each other, moving and editing them individually, allowing for nearly limitless creativity. The advantage here is that you can also apply multiple filters, textures and blending models to the same photo to create a really unique look. If you find an editing formula you really like, you can save it to apply to other photos later or even share it with anyone. See the photo of candlesticks on a white background; and the one next to it is with three applied enhancements – Waterfront overlay, Bokeh Baby Overlay and the Color Dodge blending mode.


InstaCollage iOS
Photo collages can be interesting to make and see and are great, whether it’s to show a comparison (like a before-and-after series), or to highlight multiple photos from the same event or theme. InstaCollage is very popular because of its wide variety of layouts and contains several layouts, both classic and fun ones with interesting, colorful backgrounds and you can add customized text in different fonts, colors, and sizes. There are basic photo editing options within the app, too, making it a one-stop shop.


Foodie | iOS | Android
Of late it is more of a fad to put up photos of what you are eating. It’s no wonder that food-specific apps are coming out to make photos look even more delectable. Food pictures also need some touch-ups and not just people. Foodie uses over 26 filters and other editing features to turn what might otherwise be a normal snack into a visual feast. Here the CR2 filter was used to a photo of chocolate candy.

Video Editing Apps


Splice | iOS only

This app allows you to splice together different video clips on your phone to create a moving collage. It also contains a library of musical tracks and custom transition length ( can be used as a background for your finished product). You can also use the app to trim and edit the different pieces of video.


PicPlayPost  | iOS | Android
What if you could make a video collage? PicPlayPost is a simple and cool app that lets you do exactly that. The sound from both videos will play at the same time, so you have to be sure that they do not clash with one another. There are many uses for a video collage app, so start experimenting now.


InShot | iOS | Android
InShot is a handy app that lets you trim, speed up or add music and filters to video and comes with a high ease of use. You can also add a background or have an overlap of images.

It is that easy to create and share visual content, but it will take a while before you master these apps and for that you will require a bit of practice. So start now!

The Birth and Rise of Snapchat – A Player in the Big League!


Possibility is, you have heard of Snapchat by now. In fact, you may be even the loyal “Snap-chatter” using it! Snapchat started out as a Social Tool catering to a high school goers dream when it comes to privately sending photos not meant for everyone else, solely meant for private sharing. In the world of digital viewing and social media, there is a constant entry of programs with new concepts and ideas being put online. Making one that sticks is the tricky part. The social world that is dominated by Facebook, Twitter and Instagram makes it tough for other applications to cut through the clutter and claim it’s spot as a social media success.

Snapchat is a simple Photo/Video messaging app. It does allow us to send a variety of photos and videos to specific people, or to anyone who is on our list. What gives an edge to it as an app? Those pictures and videos disappear after 24 hours – gone! Or even 10 seconds. Try to take a screenshot of it, the other side will get a notification. The entire concept of Snapchat revolves around, to showcase life as it happens. While there are no ‘like’ and ‘heart’ buttons involved, you can keep a track on how many people have viewed your ‘Snap Stories’ every day; they can reply back just the same way.

Snapchat initially gained popularity with a younger crowd. High school goers and college students brought the app to the limelight. Snapchat in the later years has stepped out of its shadows of being misused by the kids and has now become innovative, effective and an exciting social media tool for people and also a business tool for businesses likewise. Having over 7 billion video views every single day, it’s no wonder why you have not only heard of Snapchat, but why so many businesses want to know, what it’s all about.


Social-Demographics_snapchat (1)

When discussing companies that embrace the opportunity that Snapchat offers with communication, Taco Bell quickly recognized the potential of Snapchat, as it could offer a more exclusive experience than platforms like Facebook, Twitter or Instagram. It was one of the first companies to begin Snapchat as a tool in reaching its target audience. Over 71% Snapchat users are between the ages of 18-34, where only 16 % of the same groups use Facebook on a regular basis.

Another USP that Snapchat offers is, the content that an individual posts becomes extremely valuable. Compared to other social media platforms where users are scrolling through feeds and not absorbing all the content that is being displayed, Snapchat on the other hand, forces users to pay attention, as the photo/video is gone for good. If the aim is to stick a product or an idea in the consumer’s mind, Snapchat flawlessly paves a new way to do so.

Snapchat is the perfect outlet for a business to really spread its wings, creatively, and will probably end up being one of your favorite apps if you use it properly. The trick is all about adjusting your Snapchat stories to fit your business, and plenty of global businesses are jumping on board, believing in the potential of Snapchat and the reach it has to offer. The featured section of Snapchat offers the content from these global businesses sending out their content using Snapchat on a daily basis viewed by billions. Some of the names of these global businesses are seen in the featured section are as follows:


  • MTV
  • b/r
  • CNN
  • Food
  • Refinery29
  • Comedy Central
  • Daily Mail
  • Brother
  • Tastemade
  • Mashable
  • BuzzFeed
  • National Geographic
  • People
  • Cosmopolitan

Even global events all over the world happening at the time, are in view for everybody using Snapchat. As a combination of all the stories taken of the event are merged into one, for an intimate viewing experience for the app user.

Snapchat: Evolution with Technology

Introduction of Augmented Reality: One of the most innovative features that Snapchat cleverly introduces in its functioning is the camera filter’s combination with a number of filters changing the current picture in a witty way. Snapchat has made augmented reality an everyday part of Snapping.

Hold your thumb on the Snapchat camera. It scans your face. Next, just a right swipe of your finger and keep scrolling to see the variety of filters Snapchat has in store for you. For videos, they have a couple of good features to play with the edit; the slow-motion, the fast-forward and the reverses are other “cool” bunch of features, the application offers.

With even voice changing features, it gives an added effect to the picture consisting of Augmented Reality. It’s fun, succeeds in giving a laugh and if done too much get’s irritating. But nonetheless, this feature works in favor of Snapchat and is in room for further advancement in the coming year.

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According to the recent updates in 2017, Snapchat has close to 150 million daily active users. IPO with a valuation of 20 billion, Snap Inc. is making it hard for the other platforms to keep up. Facebook has been trying hard to keep up with the rise, looking to introduce face-filters for its photos. Instagram now has Stories. To keep up, even WhatsApp might have the Stories feature soon. Snapchat is a perfect example of a journey that got what it deserved by playing all their cards right. Snapchat will be remembered for a revolution; it has evolved and will evolve extensively, in the coming future.

Rewind: Best of 2015!

The year 2015 finally came to an end a couple of days ago, and like each year, we look back to see what gems the year had to offer. Without any further ado, AISFM presents ‘Best of 2015’. Our list includes the most downloaded apps, music, films, TV shows, and much more. There are a few surprises on it, but for the most part it’s pretty straightforward and you’re probably already a fan of most of the mentioned items.

Most Downloaded Song
(Mark Ronson’s ‘Uptown Funk’ featuring Bruno Mars)uptown funk
The track, which features Bruno Mars, notched up a combined sales and streaming total of 1.76 million to finish at the top of the end of year chart. The song’s total combined sales since its release in November 2014 stand at 2.25 million! This was followed by Ed Sheeran’s ‘Thinking Out Loud’, and Adele’s ‘Hello’ which, to be fair, came out a lot later in the year than the aforementioned tune, which came in at #6.

Most Downloaded TV Show
(Game of Thrones)
On the small screen ‘Game of Thrones’ (Season 5) was the #1 download. Here’s a nerdy statistic for you ‘Game of Thrones’ fans: There are more illegal downloads of the show every week than there are people in King’s Landing. That’s according to piracy monitoring service Irdeto, which monitored illegal TV downloads for two months earlier this year, and found GoT to be increasingly popular. Around 116,000 copies of the show were downloaded each day on an average. (King’s Landing, according to the George R.R. Martin books, has a mere 500,000 souls.)

Most Downloaded Movie
According to figures from Excipio, which tracks BitTorrent downloads, the Matthew McConaughey flick got a whopping 46.7 million downloads from the start of this year to December 25. Compared with ‘The Wolf of Wall Street’, which was number one on the same list in 2014, with 30 million downloads, 56% more copies of the film were downloaded. This is so out of this world!

Most Downloaded App
(Trivia Crack)
trivia crack
When it comes to free iPhone apps, social media definitely ruled. If you had a hunch that Instagram and Snapchat were in the top 10, you’re right. They were #5 and #4 respectively. The #1 spot in this category went to Trivia Crack. When talking about paid iPhone apps, the games ruled. Heads Up!, Minecraft: Pocket Edition, and Trivia Crack were the top three downloads.

Most Visited Website
Alexa ranks websites based on a combined measure of page views and unique site users. Alexa creates a list of “top websites” based on this data, time-averaged over three-month periods. Only the site’s highest-level domain is recorded, aggregating any sub-domains. According to Alexa Internet, google.com is the most visited website of 2015.

Most Used Instagram Hashtag
Instagram is slowly but surely becoming the new Facebook. With hash-tagging becoming the most used thing with every passing day on instagram, we just could not complete this list without including the most used hashtag of the previous year. According to Webstagram, in 2015 the hashtag used the most was #love. This was followed by #instagood, #me and finally #tbt.

6 Apps that will help keep your New Year’s resolutions

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There is always so much hype around New Year resolutions each year. Sadly, old habits die hard and we are back to our usual self by summer, sometimes even by spring. It is not very easy to keeping those pesky resolutions, and this is where your smartphone comes in and saves the day! Here are a few apps that will help you keep your New Year resolutions, this year!

1. Learning A New Language:

It’s never too late to learn a new language. Each year about 48% of the population of the world makes up their mind to learn a new language. This year, keep up with your resolution with Duolingo. This app offers a 9 lesson course, which is easy to understand, concentrating on the area you want to improve/learn, be it reading, speaking or comprehension.
Platforms: iOS, Android

2. Save Money:

Stop wondering where your money goes and plan for your financial future with Mvelopes. This app uses the concept of “spending envelopes” to track your spending and create a plan for your income. To make your life as easy as possible, it syncs with your bank securely and seamlessly. Oh, and once you’re set up, you can see in just seconds the funds you have left in each virtual envelope for your customized budget categories.
Platforms: iOS, Android

3. Get In Shape:

Always wanted a personal trainer on hand every time you hit the gym? The Nike+ Training Club app now makes this possible. It provides a bunch of detailed workouts from trainers and athletes across the globe. Set your fitness goals, and this app will make sure you achieve them!
Platforms: iOS, Android

4. Read More:

Remember what it’s like to spend all day curled up with a good book? Me neither! But I still need to—and want to—keep up with my reading. That’s where an app like ReadMe! can be a lifesaver. The app’s colorized streaming text reduces the amount you have to move your eyes so you can read more quickly. You can amp up the speed if you’re really in a hurry, or slow it down if you want a more relaxing experience.
Platforms: iOS, Android

5. To Stop Hoarding:

Do you have a hard time letting go of the things lying in your closet or around your house? Fear no more, because now you have Poshmark, an app that will help you clean out and upgrade your closet. It simply connects fashion conscious buyers and sellers so that they are able to de-clutter and upgrade their closets!
Platforms: iOS, Android

6. Live Better:

If you have all of the resolutions mentioned above as your New Year resolutions, fear no more. We have an app for you! Coach.me lets you set goals in a number of categories like eating better, practicing a skill, getting in shape and so on. The app lets you set your targets and connects you with a coach and other users on the platform, so that you are definitely staying on track.
Platforms: iOS, Android

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