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The Subtle Art of Branding — Blog

Latest new media trends!

Here’s our list of 8 new media trends that are posed to impact consumers in the New Year!

All brands are media companies
Remember, every single brand is a media company. RedBull is a great example of this. They are giving the media a run for their money with the content they produce. Singer Beyoncé using social media to release her new album can also be taken as an example. Growing your brand with great content is the most valuable thing you can do for your customers, hence keep this as a top priority.

The Internet of everything
From ‘wearables’ like Google Glass to internet enabled home automation devices like Nest, internet connected devices are increasingly becoming a part of our daily lives. Wearable internet devices are also becoming more fashionable. This makes it clear how important it is for one to stay connected using the internet.

The currency of connections
Your network and the influence you have is very valuable. Brands are beginning to recognize this. American Airlines lets those with high ‘Klout’ scores in their airport clubs for free. Ceasar’s Palace (Nevada) revamped their loyalty program to include gaining points from tweeting, that you can cash in at one of their restaurants.

Social selling
Many start-ups are currently using social selling for increasing their brand value. ‘Stella & Dot’ have thousands of “stylists” that are not paid, but can go out and sell products on their own through their personal networks. ‘LiketoKnowIt’ enables your Instagram followers to shop your products; and many other apps and plugins exist to enable commerce within social platforms.

JOMO (joy of missing out) over FOMO (fear of missing out)
JOMO means checking out of social networks and actually living life. Tools that help you do this include ‘RunPee’. This app tells you the best time to leave during a movie to go to the bathroom. ‘RescueTime’ gives you a breakdown of your day to see where you’re wasting time and when you are being the most productive. Apart from these, there is also ‘Anti-Social’, an app that shuts down access to social networks when opened. What’s best? There’s no way to turn it off, unless you completely close the app and deny background refresh!

Visuals take centrestage
Images are proven to be more effective and known to inspire significantly greater engagement on social content. Getty has released 35 million images for free, Dunkin Donuts uses images to celebrate their fans, Ben & Jerry’s uses imagery extensively in all their social content and Pinterest enables people to become experts or at least attract a huge following through circulation of visual content.

Mobile for saving time
Mobile apps are increasingly focusing on saving us time. An upcoming ‘Starbucks’ app will let you pre-order your coffee so that your coffee is ready as soon as you arrive. Companies are making it easy to pre-order or pay on your mobile device rather than going through a teller at their respective store. ‘Apple Store Quick Scan’ is one such example. Hence, think of ways you can create tools to make it easier for customers to do what they want to do, in the shortest time possible.

Likes for motivation
People are relying on technology for feedback and motivation more than ever before. The ‘Alarm Clock’ app donates money to charity every time you hit the snooze button. ‘Nike Plus’ notifies your social networks that you’re going for a run and when anyone likes your update, the app plays applause. Likewise, ‘Gym Shamer’ posts on the same when you don’t go to the gym.


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