Here’s How to Use Hashtags!

More than a thousand words have been added to the dictionary last year alone and thousands more have been added over the past few decades, all thanks to social media; but few are as popular, widely used and accepted as the ‘hashtag’. It has existed for a long time earlier too and was known simply … [Read more...]

The Birth and Rise of Snapchat – A Player in the Big League!

Possibility is, you have heard of Snapchat by now. In fact, you may be even the loyal “Snap-chatter” using it! Snapchat started out as a Social Tool catering to a high school goers dream when it comes to privately sending photos not meant for everyone else, solely meant for private sharing. In the … [Read more...]

Gone in 60 seconds!

Have  you ever wondered what goes on in the world wide web in one single minute?! Did you know that more than 400,000 tweets are sent on the internet and more than 300 hours of video are uploaded on YouTube every 60 seconds? Whoa! If you think that is a lot, then read on to find out more interesting … [Read more...]

How to maximize your Facebook marketing and what to do when it goes wrong

Facebook has come in leaps and bounds as a marketing tool, and it can be an amazing one at that. But there are times when it just doesn’t click. Here are a few things you should keep in mind. … [Read more...]

How to integrate social media into your marketing strategy

Social Media marketing is critical to the success of most businesses, but what is the best way to spend limited resources? Suchetana Bauri gives you 5 tips that will enable marketing heads to achieve cross-media synergy with social media. … [Read more...]