Manfrotto honors AISFM faculty

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Good teachers are the reason why ordinary students dream to do extraordinary things and the best teachers are the ones who show you where to look but don’t tell you what to see. Teaching, the profession that creates all other professions!

On the occasion of Teacher’s Day; Manfrotto, one of the best companies in the photography field that designs, manufactures a wide range of camera and lighting equipment honored the top photography teachers in the country with the message, “Thank you for guiding us every day. Happy Teacher’s Day to all the inspiring photographers,” and they added, “They help us see the path on our journey. Happy Teacher’s Day to all the teachers that keep inspiring us.”

Ranjit Sinha, AISFM photography faculty was one of the few honored teachers along the likes of Shantanu Sheorey, Rohinton Mehta and others. Ranjit’s carrier spans over 26 years of professional photography out of which about 20 years has been in teaching! He started his teaching career with NIFT Kolkata, where he taught for eight years and since then he has travelled to many design colleges until he joined AISFM.

It is a proud moment for us at AISFM!

Congratulations Ranjit Sinha!

AISFM Students Explore TV Production House

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Apart from classroom learning, enriching field trips contribute to the exposure of students to the real world and the industry.

Our MMBA 3rd Semester students visited TV 5 office, along with MMBA Faculty MNVVK Chaitanya recently and gained valuable insights. Summarizing the experience, faculty Chaitanya said, “The session started with orientation about the organisational structure (TV5 group), departmental functioning/affairs and their description, details about equipment (cameras and lighting setups, in addition to chroma keying, functioning of PCR and MCR, interface between marketing and editorial teams, interfaces between input and output desks, importance of select HR policies and procedures (related to TV production), comparison between national TV networks and regional TV networks, select programming/content strategies for USA markets and branding partnerships that TV5 had entered into. There was an entire tour of all departments across all floors, ending with a Q&A session/doubt clarifications.”

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Students cherished this visit to a working TV Production house and felt it was the important facets of their learning during the semester. Sanjeev Nair felt that it helped him internalize the theory taught to him so far in news production; Sanskrity Patra said she gained insights into the actual industry dynamics and increased her adaptability skills, to specifically tune to the industry requirements.

Chaitanya opined that this sort of an industry integration and industry interface opens up new vistas and horizons in the broader areas of curriculum development and academic readiness to launch new modules in news production/broadcasting, in addition to knowing the skill gaps from industry practitioners.

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Dinesh Akula, Editor, TV 5, and a visiting faculty to AISFM said that it was a positive and significant learning experience for students. Elaborating about the session he said, “TV production, broadcast rules and theory, audience meter and analytics related to BARC and ratings, how to produce news/TV programmes from scratch to going on air, media business and production business, industry career and in-depth analysis with students on what they have in mind and how can they be placed. We also took a studio tour learning how it all works online/offline from the conception of an idea to telecast.”

Mr. Akula also felt students of AISFM were enthusiastic, eager to learn and very articulate in expressing their thoughts, hence gained a lot of insights during this visit.

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AISFM Business Administration Faculty Wins Award

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Our MMBA faculty MNVVK Chaitanya has won the ‘Best Twitterati and LinkedIn Connect Award’ (individual category) given by Awarding ​B​ody ASMA (Adoption of Social Media in Academia), which aims to recognize and promote the outstanding contribution of individual and academic institutions involved in innovative and unique practices of adopting social media in academic development and enriching learning and pedagogical experience through honor and awards.

Chaitanya has 14 years of experience in the field of learning and development, academics, media education, policy research and management education.

Speaking to us about winning the award and his journey with AISFM, Chaitanya shared his thoughts as below.

How does it feel to win this award? Your first thoughts when you came to know that you won this award?
There are few professors and digital marketing experts that have won the award in this function, and many other academicians and experts that haven’t. You just do the best you can and personally I feel lucky enough to get it.

More than the award, what I liked more was the fact that all the flag bearers of the field of academia, research, policy making (AICTE, AIU etc.) and industry came under one roof and shared their ideas about tools and techniques of social media that will usher educational institutes towards the direction of chasing excellence in social media strategy and execution. I was informed by the awarding body that the selection process was indeed rigorous and comprehensive, wherein the audit team found my candidature to be apt. It seems I scored very high in select parameters related to postings, likes and updates, specifically on LinkedIn platform.

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Your thoughts on the ‘adoption of social media in academia’; its relevance and its setbacks, if any?
As has come out very clearly in each of the four different technical sessions in ASMA, ‘social media in academia’ is no longer a choice. Indeed it is an imperative. For a vertical like media education, which is constantly ever-changing, characterized by myriad technological and business innovations and ever increased pace of internalization, leveraging the tools and techniques of social/digital media is the only way forward. I am of the strong opinion that for tasks like sourcing great guest faculty speakers, increasing industry interface, showcasing the success stories of students, reaching out for academic advisory (more so in international subjects like international co-productions and transmedia story telling and etc), social media paves the way, in a very cost efficient manner and mode. No one can doubt the increased effectiveness also (in addition to the great efficiency).

How do you plan to take this a step further in the teaching level?
I am learning a lot by reading relevant literature and books in this area. As a constant and ever curious learner, I plan to integrate social media tools and techniques like LinkedIn polls, Linkedin Groups etc. for efficient teaching delivery methods and usage in MMBA programme’s thesis projects.

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How has your teaching experience here at AISFM helped you in your career and in winning this award?
AISFM happened to me in 2012 as a lucky accident, wherein and whereby, I managed to make a seamless and smooth transition from the ‘non-happening world of economics/general management’ to the ‘very happening’ world of  film and media education. I have been learning a lot from faculty peer groups and ‘ART’sy students in the creative programmes like BFA and MA (film making, animation etc.). As they say in creative businesses, this overnight success (bagging this award) happened over a period of five long years 🙂 The five year stint here has made me appreciate the importance of creative thinking, power of ingenuity and very importantly, the art of marrying arts with commerce, more so, in media education (theory and practice).

AISFM staff & faculty attend an Enriching Training Session

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Empowering and enriching the lives of, not just its students, but also its faculty and employees is one of the key objectives of AISFM. Helping us with this initiative, world renowned Educational Organization Landmark Forum, conducted a session for AISFM faculty and staff. Landmark introduced their curriculum that trains to access one’s own potential to transform them into extraordinary leaders.

In the first part of the session, B K Shashi Kumar, Landmark the trainer, led the participants by encouraging them to brainstorm about a new opportunity to invent a new possibility in one important aspects of their life. In the second part he covered about the kind of material that’s taught during the Landmark Forum sessions.

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Landmark Education is a global leader in the field of training and development, offering courses and seminars that are innovative, effective, and immediately relevant, in many cities around the world. A fundamental principle of Landmark Education’s work is that people and the communities and organizations with which they are engaged have the possibility of not only success, but also fulfillment and greatness.

HR department of AISFM hosted this session, because, the management believes in providing all-round education for it’s faculty & staff preparing them to face the pedagogical challenges of the present times. Working professionals tend to get caught in their daily mundane routines of predictable job chores, and forget to grow to their fullest potential as human beings and professionals. Hence, the management makes it a point to bring in such educational workshops to campus – which inspire their team to be true lifelong learners.

More than just Lights, Camera, Action!

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Doodle your way into the Animation Industry

After seeing the large number of applicants to AISFM’s Bachelor’s in Animation + VFX course, we had a quick chat with Vivek Pandey, Faculty for Animation, about what the course entails and what skills a student needs to possess to excel in it.

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