Bollywood takes its movies to market, and finds a digital diamond in the traditional rough

Today movie marketing is as important as the film itself. Ritika Saxena charts the evolution of film marketing in Bollywood and finds that the battle for hearts and minds had just begun. [Read more…]

Murky deals, and unscrupulous wheelers-dealers mar Telugu film industry

Producer and guest lecturer Bekkam Venugopal talks about the changing rules of the Telugu film industry and what the future holds.

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