Does 2016 feel like the 90’s? We investigate!

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2016 is only halfway done and already seems so eventful! Some may agree, other may not; one thing that everybody can agree on however, is the fact that 2016 is the year of comebacks. #Throwback has been given a whole new meaning these past six months. With the return of trends in not only fashion, but also film, television, politics and lifestyle, 2016 is being called the new and improved late 90’s & early 2000’s. Here’s why:

Film

Tarzan
An infant, adopted by apes eventually becomes the king of the jungle; everybody is familiar with this story. It is of course, the legend of Tarzan. Back in 1999, Disney came out with the animated version of the story by Edgar Rice, which would lead to numerous renditions of the story in film, TV and gaming, following its popularity among children.

Fast forward 17 years, those very children have made sure that Tarzan is still running in theatres. Now don’t get us wrong, it might not be the same film, but the 2016 take on the legendary story won the hearts of critics and audiences alike.

Television

friends

‘I’ll be there for you’ has become synonymous with the hit TV series that aired from 1994 to 2004. F.R.I.E.N.D.S. gained popularity in the mid 90’s and it seems as though this popularity is in no mood to go away from the show. Though it has been over 12 years since the last episode aired, the show is becoming more and more popular, even with the youngsters, who were infants when the show was being aired!

In February 2016, the cast of FRIENDS (barring Matthew Perry) had a small reunion of sorts during the show organized as a tribute to director James Burrows, where they shared a few memories from their time together on set.

Lifestyle

fashion

When somebody says ‘return of trends’, one’s mind automatically goes to fashion. There have been a lot of fashion trends that are making a comeback this year. During the 90’s we would see young girls with butterfly clips and scrunchies in their hair, chokers around their necks, trying to copy the plaid ensembles donned by Cher and Dion in Clueless.

It seems like not just these, but many other fashion trends are making a comeback since the beginning of the year. Soon, we shall witness boys and girls looking like they’ve stepped out of a scene from The Breakfast Club, with flared jeans, dungarees, crimped hair, bandana patters and chokers taking over the fashion world by storm.

Gaming

pokemon

Back in 2000, 5 pm meant only one thing for every school going child – Pokémon! The year after that saw a flood of Pokémon merchandize hitting the shelves of stores worldwide. What stood out the most was probably the game played with the Pokémon trading cards. They were all the rage in 2001!

15 years after a Pokémon game being released, you would think the Pokéfever would have reduced if not completely cured. Here’s where we all were wrong. 2016 gave us one of the most trending things ever – Pokémon Go! ; a location-based augmented reality (AR) game supported by both Android and IOS and one that allowed its players to catch Pokémon around the world. Everybody’s childhood dream of being the best, the very best Pokémon trainer came true, thanks to Niantic’s AR game!

Music

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Every time you think of 90’s music you automatically think Blink 182. The American rock band formed in Poway, California in 1992, currently consists of bassist and vocalist Mark Hoppus, drummer Travis Barker, and guitarist and vocalist Matt Skiba. In 2001, their hit song, Take Off Your Pants and Jacket (sometimes referred to simply as ‘Take Off’) topped the US, UK and Canadian charts!

It seems like even after 15 years, the rock band hasn’t lost its touch. Their new album, California has managed to top every chart, just like their 2001 studio album.

Politics

the clintons

When we say politics, we are referring only to the elections going on out West! The US elections have always been the talk of the town all over the world; this year is no different. Why are we saying this year feels like 2001? Well, back in 2001, there was a Clinton running for President, just like how this year there is one. Back in 2001, Bill Clinton was the 42nd President of the United States from 1993 to 2001, and it seems like his wife, Hilary Clinton is not very behind when it comes to the political front. She is the nominee of the Democratic Party for President of the United States in the 2016 election; giving us yet again, a déjà vu feeling!

Indian animation, a huge force for the future

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Gaming and animation are two areas now that are seeing a high demand for talent. Not only are they very exciting and newer fields to work in but are also one of those few fields which are witnessing tremendous growth very quickly, thereby creating great career opportunities for trained and talented people.

What was more so relegated to the sidelines until a decade ago is now fast becoming the mainstream in film entertainment, television and of course the internet. That trend is changing now and how! Animation is fast becoming the hottest career to pursue. The young artists who once faced the criticism for being different and choosing a path not trodden by many, are now being seen as the torch bearers for taking the industry to a global level of recognition and hopefully awards.

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A few sketches from a story, done by one of our students.

The country’s animation brigade has made great strides in Hollywood (Life of Pi and Prometheus) and the bigwigs of the industry believe that this signals their arrival on the global stage in a small but significant way. Though they have been working for many Hollywood films for years, working on majority of the 3D conversion work, it is not until now that they have received their due.

With the growing demand for well-trained people, many animation studios and companies have come up in cities across the country, with Mumbai, Chennai, Bangalore, Hyderabad and Trivandrum becoming the hubs. Many of them are equipped with the latest technology to tackle the demands of services, be it 2D animation, 3D animation, storyboards, product demos, illustrations, logos, banners, portraits, caricatures or customized ones. Famous for their work in post-production and 3D content development, this field has high-paying jobs for many digital artists and other technical specialists.

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3D rendering of a robot, as imagined and done by one of our students.

Reasons why global entertainment firms are flocking to India are a many. It is because of the low costs (cost of animation production in India is one-fourth the cost of what it costs in the West). Not just that, India been the second largest entertainment industry in the world, our studios provide a large pool of high-quality software engineers who are familiar with and on par with the latest trends and technologies. Added advantages are that the English speaking workforce overcomes the language barrier.

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A few of the characters, in one of our students’ story.

To put things in perspective, here are some facts: India’s animation entertainment sector has experienced a major boom in the recent past, employing over 80,000 people, and the current size is estimated at US$ 247 million and expected to grow at 15-20% per annum. According to the latest report by NASSCOM the animation industry in India will grow at 22 percent every year. How is that to beat?!

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Imagination coming to life, in this student’s character lineup.

Many animation studios and production houses in the country are packed with work be it outsourced from abroad or in-house projects for the market at home. Which is why, the animation industry faces a talent crunch, and trained and talented people are the need of the hour.

The ice seems to have broken and the reach and popularity of animated content has crossed all barriers and is something that the larger audience is familiar with. This could be the best time to enter this industry!

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