‘Magic of Cinema’ Relived at Exhibit

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Moving Images, Annapurna Studios, Annapurna International School of Film and Media (AISFM) and Goethe-Zentrum Hyderabad proudly presented a Photography Exhibition, very aptly titled ‘Magic Of Cinema’ at Annapurna Studios.

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The Magic of Cinema was a novel exhibition of black and white and color photographs which juxtaposed photographs of old movie theatres, film studios and galleries of Hamburg against old cinema houses and film culture of Hyderabad. The German counterpart focused on pictures based on archival material from Film-und Fernsehmuseum Hamburg. Exhibition concept was by Rita Baukrowitz and Volker Reissmann with artistic creation by Hauke Hatzelhoffer. Hyderabad photographs were commissioned in 2014 by India Week, Kinemathek Hamburg and Goethe-Zentrum Hyderabad. Creatives and photography for this part were by the Hyderabad based photographer Prashant Manchikanti.

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The exhibition was inaugurated by the famous director Mohan Krishna Indraganti with Amala Akkineni, the guest of honour. Amala Akkineni reminisced about how magic was created literally on the very sets where the exhibition was being held. Recalling her Shiva days she said that most of the film was shot in the Annapurna studios and she had fond memories of those days. She recreated for the audience – some of whom were seeing a film studio for the first time in their lives — the whole process of ‘lights, camera, action’!

Mentioning how the studio and the film school (AISFM) was a dream of her late father-in-law, the legendary actor Dr. Akkineni Nageswara Rao, she said that technology had changed the face of the industry for the better.

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Mohan Krishna Indraganti, the well-known filmmaker was nostalgic when he spoke of the magic of single screen cinema halls. He was of the opinion that today’s nameless multiplexes have neither the charm nor the charisma of the old theatres. He spoke humorously of how the magic of cinema created a New York in Toronto! Viewing a film in a multiplex theatre was not the same as the audience was more likely to walk out 5-10 minutes before the film’s end so as not to get caught in the crowd or traffic. He often had to keep that thought in mind while writing his script he said jocularly. Prashant Manchikanti spoke about how and why he was inspired to take the pictures.

Padma Ramesh, Core faculty of Liberal Arts & Business Communications at AISFM, spoke about the old, cinema halls of Hyderabad which have all but disappeared giving way to multiplexes. She reminisced fondly about the ambience in those bygone days, the theatre goers and the whole culture of film watching which has now gone. She added, “I personally loved the B&W photographs of the old Hamburg theatres. I think it’s such a good idea to have an exhibition of this sort in the studio, as it was about cinema halls and the films that played there.”

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The 9-day cinematic extravaganza which was inaugurated by Amala Akkineni, was followed by the screening of Cinema Paradiso, a classic movie about a boy coming of age in WWII Italy who develops a lifelong love affair with movies, in Annapurna Studios. The exhibits will be on display from July 24th to 30th at Goethe-Zentrum.

Amita Desai, director, Goethe-Zentrum, Hyderabad said “We are excited to showcase the cinema culture of Hyderabad, the magic that is cinema, which has been with us since the 50s, is what we will discuss, deliberate and put forth for the next nine days.”

Namireddy Krupakar Reddy, Chief Operating Officer of AISFM, was also present on the occasion.

It was a stroll down memory lane that brought back fond memories for many in the audience. The event was very well received and the audience liked the display of photographs and for many it was indeed very nostalgic bringing back memories of a happy childhood outing or a teenage date!

Hyderabad In A Blink!

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Hyderabad In A Blink, is quite literally that! A beautiful, descriptive, engaging, creatively shot and captured video!

Capturing the various aspects of Hyderabad that make it the city that it truly is, an amalgamation of old world charm and new-age technologies, is wonderfully captured in the video ‘Hyderabad In A Blink’ shot by our AISFM BFA students.

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Directed and cut by Kushal Raj Patnaik, it was shot by Kushal Raj Patnaik, Navneeth Dodla and Shashank Dommalapati. The video by Drifting Nomads has been featured in VoxSpace, ChaiBisket and other blogs and was also featured on Radio Mirchi Love 104.

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Speaking about the video, here is what Kushal has to say:

“An interesting way of exploring the city, the project began as an experimentation of what can be done out of what we have. Being in Hyderabad for four years sure did make us feel monotonous about the city, but it all went away as we stepped out of our little cubicles and explored the city at a stretch. And I must say, the city is not just about Charminar or Golconda, but also about the various people that reside in it and the charm they have around them.”

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“The residual Iranian culture in the city, the Royal Gourmet of the Nizams and the Mughals, the Arabian Shawarma; the list shall go on until my fingers start bleeding from typing them all.”

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“This is Hyderabad seen by us in a week of amazing times, beautiful smiles, little talks over chai and don’t forget the plethora of crispy dosas that the city is known for. Hope you like the video.”

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P.S. I don’t care which Hindi you speak, Hyderabadi Hindi is the best I have heard so far!

Enjoy the video here: