Here’s How to Use Hashtags!

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More than a thousand words have been added to the dictionary last year alone and thousands more have been added over the past few decades, all thanks to social media; but few are as popular, widely used and accepted as the ‘hashtag’.

It has existed for a long time earlier too and was known simply as the ‘pound’ (#) symbol. Yup, the one you use in some online transactions. While initially, hashtags were made popular by Twitter, they are everywhere now and are used on major social networks, including Facebook and Instagram.

Let us explore what a hashtag really is, what makes them so immensely great, and of course how they work on Twitter, Facebook, and Instagram and how you should use them!

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What is a ‘hashtag’?
A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #ThrowbackThursday or #LyricalWednesday are both hashtags. You can use these hashtags anywhere and everywhere in your social media posts; in the beginning, anywhere in between or at the end.

What does a ‘hashtag’ do?
Well, it’s plain and simple. The way the backend of each social platform works is that these hashtags tie conversations from all different users into one single stream and which are easily accessible when you search for a hashtag, clicking on one, or by using a third-party monitoring tool. The post has to be public in order for it to appear in anyone’s search.

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What makes hashtags so great?
In 2007 hashtags were a brand new concept and what makes it still great is that the ‘channel’ concept of hashtags satisfies many of the things group discussions do. They are easily accessible with the syntax on social media networks, easy to learn, flexible and work with user behaviours and work on phones (unlike the star key).

The hashtag continues to thrive and are a great way for anyone to make their posts visible and at the same time increase engagement while connecting posts and images together. The important thing is to use hashtags carefully and only when you think they add value. If you use them too much they can be confusing.

So, how many is too many? How long should they be? Where should you use them? And perhaps most importantly, why should you use them? Read on and learn more about how to use them on three different platforms; Facebook, Twitter and Instagram.

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How it works on Twitter
A hashtag here helps tie up the conversations of any number of different users into one stream. Even if users who are not connected to one another, talk about the same topic using a specific hashtag then their tweets will appear in the same stream.

How to use hashtags on Twitter
Whether you want to start a new conversation or get involved in an existing one, use a hashtag and publish the tweet from a public account that includes the hashtag.

How to find hashtags on Twitter
If you know the hashtag you want to search for, there are four main ways to search for it; a simple search, an advanced search, monitoring using a third-party tool or by simply typing it directly into the URL.

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How do hashtags work on Facebook
Similar to the Twitter platform, a Facebook hashtag ties the conversations of different users into one stream. The only difference here is that unlike Twitter and Instagram, where many people have public accounts and their posts can be seen by anyone, most Facebook posts and accounts are private. If the posts are private then even if individuals are using hashtags, they are not searchable.

How to use hashtags on Facebook
All you have to do is publish a Facebook post to your page or timeline that includes the hashtag. But before that be sure that your post is public if you want people other than your Facebook friends to find it. To make a Facebook post public, click on the button to the right of ‘Post’ and choose ‘Public’ from the dropdown menu and once you publish the post, the hashtag becomes a clickable link, which leads to the hashtag page.

How to find hashtags on Facebook
If you already know the hashtag you want to search for, there are two main ways to search for it; a simple search or by typing it directly into the URL.

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How hashtags work on Instagram
An Instagram hashtag also ties the conversations of different users into one stream, just like Twitter and Facebook. If Instagram users who are not otherwise connected to one another talk about the same topic using a specific hashtag, their posts will appear in the same stream.

How to use hashtags on Instagram
If you want to get involved in the conversation or start your own, use a hashtag and publish it from a public account that includes the hashtag.

How to find hashtags on Instagram
The only way to search for a hashtag is through a simple search. You can do a simple search and toggle your results by ‘Tags’.

Did you know? While hashtags did not actually get popular (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat).

Gone in 60 seconds!

Have  you ever wondered what goes on in the world wide web in one single minute?! Did you know that more than 400,000 tweets are sent on the internet and more than 300 hours of video are uploaded on YouTube every 60 seconds? Whoa! If you think that is a lot, then read on to find out more interesting facts.

Gone in 60 seconds!

The internet has become huge, gigantic, humungous and whatever you may want to call it; as you will see in this infographic covering the latest statistics on things that happen on the internet every 60 seconds! A minute might not seem like much in the life of the Internet, but this infographic busts that myth and shows you just how much happens in just 60 seconds.

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Before we head into the facts and figures, here a little brief about the Internet itself. It has revolutionized the computer and communications world like nothing ever before. But did you know that the Internet today is a widespread information infrastructure, the initial prototype of what is often called the National (or Global or Galactic) Information Infrastructure? Did you know that the first recorded description of the social interactions that could be enabled through networking was a series of memos written by J.C.R. Licklider of MIT in August 1962 discussing his ‘Galactic Network’ concept. He envisioned a globally interconnected set of computers through which everyone could quickly access data and programs from any site. In spirit, the concept was very much like the Internet of today. Hmmm, interesting, isn’t it?!

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Infographic courtesy: GO-Globe Web Design Company

In roughly about the time that it will take you to read this blog post there, this is what would have happened, is happening and will happen on the internet every 60 seconds!

  • More than 2,315,000 searches on Google
  • 3,125,000 likes and 243,055 new photos are uploaded on Facebook
  • More than 3,000,000 items are shared on Facebook
  • Around 56,000 photos uploaded on Instagram
  • More than 430,000 tweets sent on Twitter
  • More than 2,700,000 video views and 139,000 hours of video watched on YouTube
  • More than 300 hours of video are uploaded on YouTube
  • More than 280,000 snaps sent on Snapchat
  • 44,000,000 messages processed, 486,000 photos and 70,000 video messages shared on WhatsApp
  • 9,800 articles pinned on Pinterest
  • More than 195,000 minutes of audio chatting on WeChat, More than 21,000,000 messages sent on WeChat
  • More than 100 new domains registered
  • More than 95,000 apps downloaded on Android
  • More than 48,000 apps downloaded on iPhone
  • More than 140 submissions on Reddit
  • More than 18,000 matches made and 972,000 daily swipes on Tinder
  • More than 69,500 hours of video watched on Netflix
  • 26 new reviews posted on Yelp
  • 120 new accounts opened on LinkedIn
  • More than 39,300 hours of music listened on Spotify
  • 14 new songs added on Spotify

Here’s the best for the last……….an unbelievable, astounding, enormous 150,000,000 emails are sent every minute!!!!!

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