How PR came to love the Age of Social Media

The only industry changing more quickly than PR is social media, and they are inextricably intertwined. Social media changed everything. Twitter, Facebook and LinkedIn, in particular, have ushered PR into the era of authentic discourse. [Read more…]

Khuswant Singh: Saying goodbye to the Old Monk of Indian journalism

The Sardarji-in-the-Bulb, the excellent narrator of ribald jokes and malicious gossip has passed away. Suchetana Bauri remembers a great of the Fourth Estate.   [Read more…]

The best smartphone apps for journalists

Are you always filling up your new smartphone? Trying to make the one you already have even better? Suchetana Bauri lists the apps that a journalist doesn’t want to be without. [Read more…]

Mining the information: why journos need to know data journalism?

Suchetana Bauri looks at the increased role of data in the production and distribution of information.  [Read more…]

Journalists listen up! Infographics are your best friend, love them

Say the word ‘infographic’ and most journalists will point to the design team. But learning the art of visual storytelling is fast becoming an indispensable tool in the newsroom, and everyone better jump on the bandwagon before it leaves the station. Here are a few reasons why…

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How newsrooms are using social media to engage with their audiences?

There is a shift in audience patterns, which shows mobile and tablet consumption has overtaken the desktop for the first time. Suchetana Bauri looks at how the news media is targeting  social media users. [Read more…]

The 10 most common blog-writing mistakes

If you’re wondering why your blog isn’t gaining the traction you would like, then you’re probably making a few cardinal errors. This infograph breaks down what can go horribly wrong in a blog post, and why you’re most likely making those very mistakes.  [Read more…]

5 PR disasters that were brilliantly managed!

As a PR professional you have to manage a crisis every now and then, but let’s hope you never have to tackle these horrors, writes Ritika Saxena. [Read more…]

Marc Andreessen thinks the news business is about to grow 1,000%

Marc Andreessen is at it again. Now, the venture capitalist says we’re on the verge of a major boom in the business of journalism that will see the industry grow more than tenfold. [Read more…]

Cable TV: News you can lose — The Economist

CNN’s transformation says a lot about what is working today in television. [Read more…]