MMBA, A Specialized MBA for the Media Industry

A career in Media and Entertainment is indeed very promising. Want to know why? Over the next five years, the industry is poised to grow at an average annual growth rate of 11-12%​ By 2022, total employment across the industry is expected to be 6-6.5 million from the estimated 3.5-4 million in … [Read more...]

AISFM Students Explore TV Production House

Apart from classroom learning, enriching field trips contribute to the exposure of students to the real world and the industry. Our MMBA 3rd Semester students visited TV 5 office, along with MMBA Faculty MNVVK Chaitanya recently and gained valuable insights. Summarizing the experience, faculty … [Read more...]

AISFM Business Administration Faculty Wins Award

Our MMBA faculty MNVVK Chaitanya has won the ‘Best Twitterati and LinkedIn Connect Award’ (individual category) given by Awarding ​B​ody ASMA (Adoption of Social Media in Academia), which aims to recognize and promote the outstanding contribution of individual and academic institutions involved in … [Read more...]

Vividh Ashok: “Never underestimate the power of Marketing”

There are two things in life: Something you are good at and something you want to do. Finding the perfect union between the two is what is going to take you further in life. Read on to know what else our MMBA student, Vividh Ashok had to say about his internship at Annapurna Studios for the … [Read more...]

Road to redemption

Life’s great lessons are learnt from children; their innocence, ability to see the truth through various circumstances and an unassuming nature. Exploring unconditional love is the film, Barefoot to Goa. Two children set out on a long journey from Mumbai to Goa, to meet their ailing grandmother. … [Read more...]

Bikas Mishra: “International co-productions help Indian films get global coverage.”

image-Bikas-Mishra-AISFM

Bikas Mishra, founder of DearCinema.com was on the AISFM campus recently to give our MMBA students a masterclass in international co-productions, independent film financing, et al. We caught up with him. … [Read more...]

The top 5 ways to fund your film

Crowdfunding is all the rage these days, especially among young filmmakers looking to get their debut projects off the ground. Here are the top 5 players in this ‘emerging’ market. … [Read more...]

The top 5 ways to market your short film

Here are 5 simple ways to make sure your short film gets all the attention it deserves. … [Read more...]

Why a Media MBA is better than a regular one

AISFM’s Media MBA faculty, MNVVK Chaitanya shares his view on the current status of the MBA vs Media MBA courses in India. … [Read more...]

Leveraging latex: How Durex brought safe sex into our homes without us even knowing

Durex advertisements did more for safe sex than most public service announcements, simply because they used a tonne of wit, a few pounds of irreverence, a couple of ounces of innovation, and an ocean-liner full of cool to slam their point home! … [Read more...]