Does 2016 feel like the 90’s? We investigate!

2016 is only halfway done and already seems so eventful! Some may agree, other may not; one thing that everybody can agree on however, is the fact that 2016 is the year of comebacks. #Throwback has been given a whole new meaning these past six months. With the return of trends in not only fashion, … [Read more...]

Politicians find a media they love, and they’re getting social

image-social-media-elections

The 2014 elections may well be the first to see the power of social media harnessed. Ritika Saxena gets social with politics and finds a digital strategy emerging. … [Read more...]

Kya hai yeh drama, Rama! When ads get political

 Ritika Saxena takes a look at how the Indian advertising industry is milking politics for all it’s worth. … [Read more...]