Does 2016 feel like the 90’s? We investigate!

2016 is only halfway done and already seems so eventful! Some may agree, other may not; one thing that everybody can agree on however, is the fact that 2016 is the year of comebacks. #Throwback has been given a whole new meaning these past six months. With the return of trends in not only fashion, … [Read more...]

Politicians find a media they love, and they’re getting social


The 2014 elections may well be the first to see the power of social media harnessed. Ritika Saxena gets social with politics and finds a digital strategy emerging. … [Read more...]

Kya hai yeh drama, Rama! When ads get political

 Ritika Saxena takes a look at how the Indian advertising industry is milking politics for all it’s worth. … [Read more...]