Tap That App! 5 Must-have Apps for an aspiring PR Professional!

In the fast-paced line of PR communications, success depends largely on us moving with the ever-changing technology. We bring you five apps that bring PR into your pocket! Check them out… News Runner – It is called the Twitter of the ‘news world’. NewsRunner is the world’s first audio … [Read more...]

The 10 things to keep in mind when composing a Press Release


There may be a tendency among PR professionals to toot their client’s horn in a Press Release, but that’s not what journalists want. Ritika Saxena tells you what you need to include if you want your information published. … [Read more...]

Learn to toot your own horn: Public Relations 101

Become a public relations grandmaster with tips from K. V. Aditya is a communications consultant, who has worked with Branding and Public relations consultancies.    … [Read more...]

How PR came to love the Age of Social Media


The only industry changing more quickly than PR is social media, and they are inextricably intertwined. Social media changed everything. Twitter, Facebook and LinkedIn, in particular, have ushered PR into the era of authentic discourse. … [Read more...]

The perfect formula to be a successful PR professional


Nothing comes easy, and being a PR professional is as tough a profession as you can get. But if you want to be successful at it then Ritika Saxena gives you the Ten Commandments that are essential to any PR rep. … [Read more...]

The best smartphone apps for journalists

Are you always filling up your new smartphone? Trying to make the one you already have even better? Suchetana Bauri lists the apps that a journalist doesn’t want to be without. … [Read more...]

Thick skin and quick thinking in the celebrity PR game


Being a celebrity PR professional requires you to look behind the glamour and deal with issues that mere mortals would not be able to handle, writes Ritika Saxena. … [Read more...]

5 PR disasters that were brilliantly managed!


As a PR professional you have to manage a crisis every now and then, but let’s hope you never have to tackle these horrors, writes Ritika Saxena. … [Read more...]

Journalists must use a vocabulary their readers possess — CJR

It’s difficult to know what your audience knows, but the basic advice of using simple words instead of  complicated ones comes into play, writes Merrill Perlman … [Read more...]