The 10 things to keep in mind when composing a Press Release

May 2, 2014 By Team AISFM

There may be a tendency among PR professionals to toot their client’s horn in a Press Release, but that’s not what journalists want. Ritika Saxena tells you what you need to include if you want your information published.

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Filed Under: Advertising and Digital Marketing, Featured, Journalism and PR, MBA and Media Management Tagged With: , , , , ,

Learn to toot your own horn: Public Relations 101

April 15, 2014 By Team AISFM

Become a public relations grandmaster with tips from K. V. Aditya is a communications consultant, who has worked with Branding and Public relations consultancies.    [Read more…]

Filed Under: Advertising and Digital Marketing, Featured, Journalism and PR, MBA and Media Management Tagged With: , , , , ,

The best smartphone apps for journalists

March 19, 2014 By Team AISFM

Are you always filling up your new smartphone? Trying to make the one you already have even better? Suchetana Bauri lists the apps that a journalist doesn’t want to be without. [Read more…]

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