These jingles ring a bell!
April 14, 2014 By Team AISFM
One of the easiest ways to recognize an advertisement is by its jingle. There are times, when you forget the brand, but still hum the tune. Ritika Saxena sings along with the best. [Read more…]
The men and women who rock the ad world
April 1, 2014 By Team AISFM
Ritika Saxena looks at the most influential creative minds in the Indian advertising industry, and comes away intellectually invigorated. [Read more…]
From Sheila to Munni: The fall and rise of item girls
March 28, 2014 By Team AISFM
Ritika Saxena delves into the gyrating world of item number to seek out the roots of one of Bollywood’s most enduring indulgences. [Read more…]
The men and women who run India’s entertainment industry
March 27, 2014 By Team AISFM
They lie behind the scenes, but make no mistake these men and women are where the real power’s at. Ritika Saxena profiles the giants of our entertainment industry.
[Read more…]
When Digital brands turn to tradition for help
March 25, 2014 By Team AISFM
While in the West, big digital brands almost never advertise using traditional media, in India the top e-retail brands are shelling out big bucks on newspaper and TV ads. Ritika Saxena reports. [Read more…]
Sibling revelry: Mapping the Bollywood gene pool
March 24, 2014 By Team AISFM
Ritika Saxena takes a look at the sibling connection in Bollywood and finds that while most work, a few others are car crashes. [Read more…]
The curious case of Bollywood’s lost starlets
March 24, 2014 By Team AISFM
Fame, they say, lasts five minutes, and in the case of these ‘stars’ the adage rings true. Ritika Saxena goes in search of Bollywood’s lost starlets. [Read more…]
The perfect formula to be a successful PR professional
March 24, 2014 By Team AISFM
