A fatal loneliness
March 20, 2014 By Team AISFM
L’Wren Scott’s suicide has once again cast a harsh light on the showbiz industry and the loneliness of some of its denizens that leads to tragedy. Ritika Saxena takes a look at those who lost the battle with fame. [Read more…]
20 in 2014!
March 19, 2014 By Team AISFM
Ritika Saxena digs into the treasure trove of movie classics and lists the movies that have turned twenty this year! [Read more…]
The story of an Utterly Butterly Delicious national icon!
March 18, 2014 By Team AISFM
How did a young girl in a polka-dotted dress come to epitomise an India on the brink of greatness, and do so for half a century? Ritika Saxena finds out. [Read more…]
Lasts long, really long! Ting Tong!
March 12, 2014 By Team AISFM
Think of car batteries and we immediately think of Amaron. Ritika Saxena tracks the journey from Amara Raja to Amaron. [Read more…]
Thick skin and quick thinking in the celebrity PR game
March 10, 2014 By Team AISFM
Being a celebrity PR professional requires you to look behind the glamour and deal with issues that mere mortals would not be able to handle, writes Ritika Saxena. [Read more…]
The movers and shakers of the Advertising Industry
March 8, 2014 By Team AISFM
On International Women’s Day, Ritika Saxena takes a look at some of the women who shaped the Advertising Industry. [Read more…]
Bollywood’s timeless beauties who continue to enthral us
March 7, 2014 By Team AISFM
Ritika Saxena checks out the Bollywood actresses who were, and remain, the ultimate screen beauties. [Read more…]
5 PR disasters that were brilliantly managed!
March 4, 2014 By Team AISFM
As a PR professional you have to manage a crisis every now and then, but let’s hope you never have to tackle these horrors, writes Ritika Saxena. [Read more…]
Before there were stars, there were strange kids!
February 25, 2014 By Team AISFM
