Ambient ads come of age in India

Ambient advertising is slowly carving out a space for itself in India, but the ideas have to be creative, writes Ritika Saxena. [Read more…]

Oops, they did it again: The great advertising scam

The trend of ad agencies creating ads that will never see the light of day just to win a gong is gaining steam. But is there anything wrong with this ‘scam advertising’, asks Ritika Saxena.   [Read more…]