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Managing Social Media Got Easier — Blog

AISFM Business Administration Faculty Wins Award


Our MMBA faculty MNVVK Chaitanya has won the ‘Best Twitterati and LinkedIn Connect Award’ (individual category) given by Awarding ​B​ody ASMA (Adoption of Social Media in Academia), which aims to recognize and promote the outstanding contribution of individual and academic institutions involved in innovative and unique practices of adopting social media in academic development and enriching learning and pedagogical experience through honor and awards.

Chaitanya has 14 years of experience in the field of learning and development, academics, media education, policy research and management education.

Speaking to us about winning the award and his journey with AISFM, Chaitanya shared his thoughts as below.

How does it feel to win this award? Your first thoughts when you came to know that you won this award?
There are few professors and digital marketing experts that have won the award in this function, and many other academicians and experts that haven’t. You just do the best you can and personally I feel lucky enough to get it.

More than the award, what I liked more was the fact that all the flag bearers of the field of academia, research, policy making (AICTE, AIU etc.) and industry came under one roof and shared their ideas about tools and techniques of social media that will usher educational institutes towards the direction of chasing excellence in social media strategy and execution. I was informed by the awarding body that the selection process was indeed rigorous and comprehensive, wherein the audit team found my candidature to be apt. It seems I scored very high in select parameters related to postings, likes and updates, specifically on LinkedIn platform.


Your thoughts on the ‘adoption of social media in academia’; its relevance and its setbacks, if any?
As has come out very clearly in each of the four different technical sessions in ASMA, ‘social media in academia’ is no longer a choice. Indeed it is an imperative. For a vertical like media education, which is constantly ever-changing, characterized by myriad technological and business innovations and ever increased pace of internalization, leveraging the tools and techniques of social/digital media is the only way forward. I am of the strong opinion that for tasks like sourcing great guest faculty speakers, increasing industry interface, showcasing the success stories of students, reaching out for academic advisory (more so in international subjects like international co-productions and transmedia story telling and etc), social media paves the way, in a very cost efficient manner and mode. No one can doubt the increased effectiveness also (in addition to the great efficiency).

How do you plan to take this a step further in the teaching level?
I am learning a lot by reading relevant literature and books in this area. As a constant and ever curious learner, I plan to integrate social media tools and techniques like LinkedIn polls, Linkedin Groups etc. for efficient teaching delivery methods and usage in MMBA programme’s thesis projects.


How has your teaching experience here at AISFM helped you in your career and in winning this award?
AISFM happened to me in 2012 as a lucky accident, wherein and whereby, I managed to make a seamless and smooth transition from the ‘non-happening world of economics/general management’ to the ‘very happening’ world of  film and media education. I have been learning a lot from faculty peer groups and ‘ART’sy students in the creative programmes like BFA and MA (film making, animation etc.). As they say in creative businesses, this overnight success (bagging this award) happened over a period of five long years 🙂 The five year stint here has made me appreciate the importance of creative thinking, power of ingenuity and very importantly, the art of marrying arts with commerce, more so, in media education (theory and practice).

Vlog, the new trend!


Do you have a story to tell? Do you want to do it differently and stand apart? Do you create videos to promote your business? Then consider starting a regular video blog or vlog (as it is popularly known). The term vlog takes off from the word blog, and a vlog is simply a blog in video form. It will not only help business owners discover what works with social media marketing but also help your own little business or pastime.

Make it consistent
The key reason for the success of many vlogs is consistency. If you post a vlog once in a while, you will not gain much traction. Most vlogs that do well have a regular schedule. You might wonder, how using YouTube for vlogging is different from the other ways people use YouTube. Well, the answer is quite simple; the purpose of a vlog is to help people discover you. And to be discovered, think of people who would search for a particular concern, specialty or a simple answer to a question. Think about what a user might like to see or want to know, create a video about the topic and upload it to YouTube.

Make it fun!
The best way to do things on social media and attract an audience is to make the vlog informative and fun. It should not feel like a chore to you, if not that will reflect in your vlog. While you are in work mode, create the week’s videos all at once and schedule them. Pick three topics depending on the area you want to discuss (could be an app, product or tip), record the videos, edit and schedule them for the rest of the week. Easy done!

Ideal format
The ideal format of a vlog is to introduce the topic, deliver information about the topic that viewers would value and give an actionable item that would give results right away. Another format is more of a lifecasting vlog, for example the journey of launching a cook book which is more of a “show, don’t tell,” example, which is a powerful formula.

But whatever your format is, include your call to action at the end, whether it’s to buy the product, join your email list or follow you somewhere. The key point is that the majority of the video should deliver value. That’s what makes the video a vlog and also powerful on YouTube.


What do you want to convey
Before you appear on camera, the important thing to do is to develop a strong message before you begin your video and you need to know what content you need to deliver. You will develop a presence on camera through practice and by focusing on the camera as if it’s a person. Trick here to make you feel comfortable is, talk to viewers the way you talk to another person and you will do much better on camera. If you can talk to people about what you do and how you can help them, you can absolutely make videos.

Increase your reach
Focus on your goals; don’t worry about metrics such as followers, likes and subscribers. Instead of focusing on how many people are following you, focus on how much business you are getting because of your vlog. Another trick to increase reach is to message people and ask them to share the video with anyone else who would find the vlog useful. The share acts as a referral and vlogging will get you more reach than your marketing efforts.

Subscribers are important; it will help your channel be successful and your videos gain momentum. They will receive a notification or see the video in their feeds, when you post a new one and it will encourage them to watch.

What’s popular?
Popular vlogs nowadays are the show-don’t-tell videos, where people shoot videos throughout the day, and are also among the most powerful ones. But make sure that they are interesting, funny and entertaining. Examples of such vlogs are minecraft and unboxing, for which people usually don’t appear on camera; players share cheats and techniques for playing in the former one and the videos tell a short story about receiving and opening a package in the latter.

Make your vlog
Having a product is helpful, but you can create popular vlogs about any topic. You just have to tell a story. Videos about things that are relevant to your city, such as events or tourist attractions, behind-the-scenes videos are other suggestions.

The key is to think bigger than your product and tell the story.

A dozen tips on how to get a job using social media


Social media has made it all the more easier to find a job, and the right one at that! It connects you to the right people who can help you get your dream job. Of late, more and more companies are hiring people using social media and so are young professionals using it to find ‘the’ perfect job.

Sure, most people know how to use social media in their personal lives, but not many realise that it has a lot of power to make or break your job search. Studies have shown that most (92%) companies are using social media for hiring and hiring managers will check out a candidate’s social profiles.

To compete in this new talent marketplace, you need to understand who you are, what differentiates you and also establish your personal branding online. Searching for jobs ‘the right way’ on social media should be a big time part of your job search strategy.


So, how should you tap into the power of social media to make searching for jobs easier? Well, worry not. Here are all the tips you need to use on every platform out there to your advantage.

  1. Establish your social presence
    Before you start searching, put your best foot forward and the first step is to identify your goals and objectives. Make sure you know what you are going after, before you start posting, ensure you know how each platform works, what you are posting and what your objectives are.
  2. Get relevant online
    Now that you have created your amazing social profiles, it is time to start creating a persona that will showcase who you really are and help you get more out there.  Putting up the right information is much more difficult than creating your profile itself. You can have the greatest looking profile in the world, but if it’s not relevant, there is no point.  blog_2
  3. Start searching
    Nearly all companies are using social media at some point in their hiring process. Visit the popular job portals, sign up to receive emails alerting you to new postings that meet your criteria, such as location or keyword and save time by focusing on sites that list openings exclusively in your area of interest.
  4. Reach out to people
    Many job-seekers waste their time networking with people who can’t really help them. Instead have a target list of companies likely to have jobs you are interested in based on your industry and job function and focus your networking activities on reaching the decision-makers in those companies. Send an intro email that describes how you met the person, describe your background and career goals and request for help. If you don’t get a response within three days, call that person and follow-up on the email you sent. Stay in touch with them and as you keep reaching out to and meeting with more and more decision-makers your network will grow larger and larger.
  5. From online to interview
    The key to landing a job is turning your online connection into a real-life interview. It would be ideal if you had the interview in person and not by telephone or on Skype or FaceTime, because a face-to-face meeting will give the interviewer the best chance for getting to know you and you will too. blog_1
  6. Make sure it is squeaky clean
    We hope you know this one already but nevertheless we will mention it. Make sure any public information on your various profiles is super clean. This definitely does not just mean profanities; you should also consider removing articles that are politically divisive or could be considered offensive and the like.
  7. Don’t be out there on everything
    Do not have an account on everything, being active on social media doesn’t obviously mean opening an account on every platform possible. It is much better to have an up-to-date account on one or two platforms than have many that you haven’t even looked at in years. It would help to have a LinkedIn account for obvious reasons, and a Facebook or Twitter; beyond that, see what is important for your industry and make one. blog_5
  8. Your real name
    Much as tempting as it may be, do not pick a punchy nickname or handle when making your profiles. Keep it simple and use your real name. This is not just professional but will also help people find your profile when they search for your name. If you have a common name or go by a nickname, make sure to choose a consistent name you will use across platforms and have your real name somewhere on each account.
  9. Keep your image consistent
    It would be good if you have a friendly, clear, latest and professional image across all platforms. If you are not sure, what ‘professional image’ looks like, just take a look at what the people in your industry are wearing and do the same. It will do well for your professional image too.
  10. All accounts in one place
    A personal website, professional blog or landing page is a good option or you could link them all from your LinkedIn profile, to create a central hub where you can collect all your presences around the web.  This will help hiring managers or potential contacts search for you on social media for potential jobs, and they can easily find all the profiles you want them to see. blog_3
  11. What’s your plan?
    Just like you check your Facebook and Twitter accounts; it is a great idea to check LinkedIn every day in the same way. To help keep yourself on track, come up with a plan for how often you will interact with LinkedIn. Keep checking and updating your profile regularly with the latest.
  12. Connect with people you know
    To increase your chances of getting a job faster, send people requests to connect on LinkedIn if you’ve interacted with them in some other way before; met at a networking event or sent an email back and forth.Follow people who work at your dream companies, it will help you get more information, when they tweet about job openings, helping you find them before other people do. It will also help you stay in the loop about the company and give you an edge during interviews. And maybe you can develop an actual connection by interacting with them, giving you a better shot at getting a job at the company.

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