Learn to toot your own horn: Public Relations 101

Become a public relations grandmaster with tips from K. V. Aditya is a communications consultant, who has worked with Branding and Public relations consultancies.    [Read more…]

10 screen politicians who are more interesting than their real world counterparts

In the constituency of tinsel town, where policies don’t matter, political figures are far more attractive. Suchetana Bauri takes a look at the 10 fictional politicians who brought the ballot box to our screens.   [Read more…]

10 digital marketing words you must know

From SEO to CPC, digital marketing has more daunting abbreviations and acronyms than a Nasa launch vehicle. But abandon all fear as we give you the ones you really need to know.   [Read more…]

Mapping the consumer and charting his psychology

Deconstructing the consumer for marketing purposes can be a minefield. Suchetana Bauri navigates it with the help of our MMBA faculty. [Read more…]

These films on Rwanda’s genocide will leave you horrified and moved to tears

Twenty years ago something horrifying happened that thrust a virtually unknown central African country into the global limelight. As the world solemnly remembers the innocent lives lost in Rwanda during those horrifying three months in 1994, Suchetana Bauri lists 5 must-watch films on this dark period in our history.   [Read more…]

Making a mockery of the elections and loving it

Elections have begun and the political spoofs are cracking up the Internet. Suchetana Bauri lists the funniest videos. [Read more…]

Why the Indian animation industry needs to up its game?

There is still a possibility for the Indian animation to redeem itself, writes Suchetana Bauri, but all will be lost if it doesn’t sharpen its business skills. [Read more…]

Advertisers may have the wrong end of the stick when it comes to women

Advertisers rightly believe that the real purchasing power in a household lies with women. Then why are they so patronizing towards them, asks Suchetana Bauri. [Read more…]

Indian cinema’s shift in attitude towards autism

On International Autism Day, Suchetana Bauri looks at how autism is portrayed in Bollywood, and what are the implications and effects on Indian society. [Read more…]

How anime came to define Japanese animation

Japanese animation has never been more popular than it is now. Suchetana Bauri discovers the secret behind the art of anime from the Land of the Rising Sun.   [Read more…]