AISFM Students Explore TV Production House

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Apart from classroom learning, enriching field trips contribute to the exposure of students to the real world and the industry.

Our MMBA 3rd Semester students visited TV 5 office, along with MMBA Faculty MNVVK Chaitanya recently and gained valuable insights. Summarizing the experience, faculty Chaitanya said, “The session started with orientation about the organisational structure (TV5 group), departmental functioning/affairs and their description, details about equipment (cameras and lighting setups, in addition to chroma keying, functioning of PCR and MCR, interface between marketing and editorial teams, interfaces between input and output desks, importance of select HR policies and procedures (related to TV production), comparison between national TV networks and regional TV networks, select programming/content strategies for USA markets and branding partnerships that TV5 had entered into. There was an entire tour of all departments across all floors, ending with a Q&A session/doubt clarifications.”

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Students cherished this visit to a working TV Production house and felt it was the important facets of their learning during the semester. Sanjeev Nair felt that it helped him internalize the theory taught to him so far in news production; Sanskrity Patra said she gained insights into the actual industry dynamics and increased her adaptability skills, to specifically tune to the industry requirements.

Chaitanya opined that this sort of an industry integration and industry interface opens up new vistas and horizons in the broader areas of curriculum development and academic readiness to launch new modules in news production/broadcasting, in addition to knowing the skill gaps from industry practitioners.

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Dinesh Akula, Editor, TV 5, and a visiting faculty to AISFM said that it was a positive and significant learning experience for students. Elaborating about the session he said, “TV production, broadcast rules and theory, audience meter and analytics related to BARC and ratings, how to produce news/TV programmes from scratch to going on air, media business and production business, industry career and in-depth analysis with students on what they have in mind and how can they be placed. We also took a studio tour learning how it all works online/offline from the conception of an idea to telecast.”

Mr. Akula also felt students of AISFM were enthusiastic, eager to learn and very articulate in expressing their thoughts, hence gained a lot of insights during this visit.

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Master Class with Veteran Film Writer Akella

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Master classes are always looked forward to, by our students. For it is the value that the master class setup brings; all students benefit from the master’s comments on a subject and get expert advice, while still learning the finer nuances of their art. They also help students network and plan their future career development.

This time it was a Master Class by the veteran and versatile creative artist and film writer, Akella Venkata Suryanarayana, popularly known as ‘Akella’; who is a film writer, film director, TV writer, TV director, stage writer, stage actor and director.

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Akella has written more than 200 short stories in all leading Telugu magazines and many of his stories were translated into various Indian languages. He has also written more than 30 novels and he was credited with “Yuva Magazine Chakrapani” award, “Visala Andhra” award, “Vijaya Monthly” award and “Andhra Prabha Novel” award. His most outstanding novel “Dharmo Rakshathi Rakshithaha” was translated into French. The celebrity drama writer has written more than 40 plays, playlets and traditional plays (Padya Natakam). His theatre plays won 13 State Nandi awards.

The Master Class was attended by great enthusiasm by our Acting and Fundamentals of Film Direction (Telugu) students. Interacting with the students, the writer-director spoke at length about the importance of a story, screenplay and dialogues. He laid emphasis on the importance of characterisation, behaviour, body language and emotions for actors and how it is essential to read books to gain more knowledge and perspective.

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Bala Raj (Dean, Academics), who was present on the occasion, also shared his valuable inputs about the film industry and the importance of hard work and dedication to one’s craft.

The Master Class offered our creative and motivated students an opportunity to gain valuable insights into the working of the writing and directing fields of the film and television industry.

This article is Legen-wait for it-Dary!

Tv's greatest catchphrases

Tv’s Greatest Catchphrases

To paraphrase Lord Tennysson, shows may come and shows may go, but catchphrases go on forever! Some are witty, while others are sassy but one thing is for sure, catchphrases are the make it or break it for TV shows, keeping viewers hooked on, even years after their airing. We present to you a list of such catchphrases that have etched a mark on television history.

“Hey, how you doin?”Joey Tribbiani, F.R.I.E.N.D.S.

“It’s gonna be Legen-wait for it-Dary!” Barney Stinson, How I Met Your Mother

“Doh!” Homer Simpsons, The Simpsons

“Buurn!”Michael Kelso, That 70’s Show

“Stifle!”Archie, All in the Family

“Whatchoo talkin’ ’bout, Willis?” Arnold Jackson, Diff’rent Strokes

“Oh, my God! They killed Kenny!”Stan and Kyle, South Park

“Bazinga!” Sheldon Cooper, The Big Bang Theory

“Live long and prosper”Mr. Spock, Star Trek

“Yabba dabba doo!”Fred Flintstone, The Flintstones

“Dy-no-mite!” J.J., Good Times

“Kiss my grits!”Flo, Alice

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