Tap That App! 5 Must-have Apps for an aspiring PR Professional!


In the fast-paced line of PR communications, success depends largely on us moving with the ever-changing technology. We bring you five apps that bring PR into your pocket! Check them out…

  1. News Runner – It is called the Twitter of the ‘news world’. NewsRunner is the world’s first audio newsreader, which has the latest headlines ready for you, whenever you need them. It claims to be “the best thing to happen to news, after news itself.”
  2. Marketing 101 – This app helps you learn from marketing experts, the tips and tricks of this trade. With HD tutorials, articles by experts, hand-written articles by lawyers and options to download and print, this app will surely give your brand the boost that it needs.
  3. Flipboard – Visually appealing, Flipboard is a news aggregator that gives you the feel of flipping through a magazine. It curates content based on your selected interests allowing you to browse handpicked articles. You can also build your own personal magazines, and can even add your social network feeds including Facebook, LinkedIn and Twitter.
  4. The Facebook Pages Manager– Social media apps are an obvious necessity for PR professionals. The Facebook Pages Manager app helps you keep a constant connection with your audience, which is important for managing any crisis or opportune any moment. It also allows you to post new updates and photos, respond to comments and view or reply to private messages.
    fb page manager
  5. Pulse – In order to get hits, you need to know which issues are currently trending within your industry or target market.  The Pulse app puts all of your favourite blogs, magazines, social networks and newspapers in one place, that too for free! This is great for tracking emerging news stories, and also for sharing them with your audience via the app’s Facebook and Twitter integration.
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5 steps to becoming a great actor

If you think having a successful career as an actor is easy, then you’ve got it all wrong. But if you follow these simple steps it could help you on your way.Acting-tips_2

Have a goal!

Sure you need to get your portfolio done and network a lot, but it is your eventual goal that will drive you through the hard times that every actor goes through. Understand what sort of actor you want to be and how you’d like to be remembered. Legacy can be a powerful motivator.

Understand the real picture!

All actors would like to win an Oscar and it is indeed an admirable ambition. But allowing your Oscar dreams to govern your choices when you’re starting out can be detrimental. Look at your position realistically and you will be better able to handle rejection and eventual success.

Learn humility!

You may think you’re the best actor that ever walked the face of the Earth. Well here’s a News Flash, you aren’t. Learn to take criticism with grace, it will only help you grow as a thespian. Learn to listen when those with more industry experience (and more talent!) are giving you advice; they’ve spent years finding solutions to the problems you’re facing. Above all, accept when you’re wrong or out of your depth.

Take risks!

If your gut’s telling you a role is perfect for you, but your brain is warning you against it, take the risk and go with your gut. Yes you could make the wrong choice, but you’ll learn a lot from your mistake. If it succeeds, however, you would have experienced a personal triumph.

Live a little!

Acting is all about life and its living. Go out into the world and meet different people from all walks of life, even those who you may have nothing in common with. Understanding people and the reasons why they do things is instrumental in building the characters you will play through your career.

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