Vlog, the new trend!


Do you have a story to tell? Do you want to do it differently and stand apart? Do you create videos to promote your business? Then consider starting a regular video blog or vlog (as it is popularly known). The term vlog takes off from the word blog, and a vlog is simply a blog in video form. It will not only help business owners discover what works with social media marketing but also help your own little business or pastime.

Make it consistent
The key reason for the success of many vlogs is consistency. If you post a vlog once in a while, you will not gain much traction. Most vlogs that do well have a regular schedule. You might wonder, how using YouTube for vlogging is different from the other ways people use YouTube. Well, the answer is quite simple; the purpose of a vlog is to help people discover you. And to be discovered, think of people who would search for a particular concern, specialty or a simple answer to a question. Think about what a user might like to see or want to know, create a video about the topic and upload it to YouTube.

Make it fun!
The best way to do things on social media and attract an audience is to make the vlog informative and fun. It should not feel like a chore to you, if not that will reflect in your vlog. While you are in work mode, create the week’s videos all at once and schedule them. Pick three topics depending on the area you want to discuss (could be an app, product or tip), record the videos, edit and schedule them for the rest of the week. Easy done!

Ideal format
The ideal format of a vlog is to introduce the topic, deliver information about the topic that viewers would value and give an actionable item that would give results right away. Another format is more of a lifecasting vlog, for example the journey of launching a cook book which is more of a “show, don’t tell,” example, which is a powerful formula.

But whatever your format is, include your call to action at the end, whether it’s to buy the product, join your email list or follow you somewhere. The key point is that the majority of the video should deliver value. That’s what makes the video a vlog and also powerful on YouTube.


What do you want to convey
Before you appear on camera, the important thing to do is to develop a strong message before you begin your video and you need to know what content you need to deliver. You will develop a presence on camera through practice and by focusing on the camera as if it’s a person. Trick here to make you feel comfortable is, talk to viewers the way you talk to another person and you will do much better on camera. If you can talk to people about what you do and how you can help them, you can absolutely make videos.

Increase your reach
Focus on your goals; don’t worry about metrics such as followers, likes and subscribers. Instead of focusing on how many people are following you, focus on how much business you are getting because of your vlog. Another trick to increase reach is to message people and ask them to share the video with anyone else who would find the vlog useful. The share acts as a referral and vlogging will get you more reach than your marketing efforts.

Subscribers are important; it will help your channel be successful and your videos gain momentum. They will receive a notification or see the video in their feeds, when you post a new one and it will encourage them to watch.

What’s popular?
Popular vlogs nowadays are the show-don’t-tell videos, where people shoot videos throughout the day, and are also among the most powerful ones. But make sure that they are interesting, funny and entertaining. Examples of such vlogs are minecraft and unboxing, for which people usually don’t appear on camera; players share cheats and techniques for playing in the former one and the videos tell a short story about receiving and opening a package in the latter.

Make your vlog
Having a product is helpful, but you can create popular vlogs about any topic. You just have to tell a story. Videos about things that are relevant to your city, such as events or tourist attractions, behind-the-scenes videos are other suggestions.

The key is to think bigger than your product and tell the story.