What kind of a story are you telling?     

“Those who tell stories, rule the world,” said the great philosopher Plato. Well, in the land of films, it couldn’t have been said rightly so! Everybody likes stories, either listening to them, watching them or reading them. But not everybody can create, rather, tell them, the way it is supposed to … [Read more...]

Journalists must use a vocabulary their readers possess — CJR

It’s difficult to know what your audience knows, but the basic advice of using simple words instead of  complicated ones comes into play, writes Merrill Perlman … [Read more...]