Vlog, the new trend!

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Do you have a story to tell? Do you want to do it differently and stand apart? Do you create videos to promote your business? Then consider starting a regular video blog or vlog (as it is popularly known). The term vlog takes off from the word blog, and a vlog is simply a blog in video form. It will not only help business owners discover what works with social media marketing but also help your own little business or pastime.

Make it consistent
The key reason for the success of many vlogs is consistency. If you post a vlog once in a while, you will not gain much traction. Most vlogs that do well have a regular schedule. You might wonder, how using YouTube for vlogging is different from the other ways people use YouTube. Well, the answer is quite simple; the purpose of a vlog is to help people discover you. And to be discovered, think of people who would search for a particular concern, specialty or a simple answer to a question. Think about what a user might like to see or want to know, create a video about the topic and upload it to YouTube.

Make it fun!
The best way to do things on social media and attract an audience is to make the vlog informative and fun. It should not feel like a chore to you, if not that will reflect in your vlog. While you are in work mode, create the week’s videos all at once and schedule them. Pick three topics depending on the area you want to discuss (could be an app, product or tip), record the videos, edit and schedule them for the rest of the week. Easy done!

Ideal format
The ideal format of a vlog is to introduce the topic, deliver information about the topic that viewers would value and give an actionable item that would give results right away. Another format is more of a lifecasting vlog, for example the journey of launching a cook book which is more of a “show, don’t tell,” example, which is a powerful formula.

But whatever your format is, include your call to action at the end, whether it’s to buy the product, join your email list or follow you somewhere. The key point is that the majority of the video should deliver value. That’s what makes the video a vlog and also powerful on YouTube.

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What do you want to convey
Before you appear on camera, the important thing to do is to develop a strong message before you begin your video and you need to know what content you need to deliver. You will develop a presence on camera through practice and by focusing on the camera as if it’s a person. Trick here to make you feel comfortable is, talk to viewers the way you talk to another person and you will do much better on camera. If you can talk to people about what you do and how you can help them, you can absolutely make videos.

Increase your reach
Focus on your goals; don’t worry about metrics such as followers, likes and subscribers. Instead of focusing on how many people are following you, focus on how much business you are getting because of your vlog. Another trick to increase reach is to message people and ask them to share the video with anyone else who would find the vlog useful. The share acts as a referral and vlogging will get you more reach than your marketing efforts.

Subscribers
Subscribers are important; it will help your channel be successful and your videos gain momentum. They will receive a notification or see the video in their feeds, when you post a new one and it will encourage them to watch.

What’s popular?
Popular vlogs nowadays are the show-don’t-tell videos, where people shoot videos throughout the day, and are also among the most powerful ones. But make sure that they are interesting, funny and entertaining. Examples of such vlogs are minecraft and unboxing, for which people usually don’t appear on camera; players share cheats and techniques for playing in the former one and the videos tell a short story about receiving and opening a package in the latter.

Make your vlog
Having a product is helpful, but you can create popular vlogs about any topic. You just have to tell a story. Videos about things that are relevant to your city, such as events or tourist attractions, behind-the-scenes videos are other suggestions.

The key is to think bigger than your product and tell the story.

Who says women aren’t funny?!

Women in comedy

 

  1. Amy Schumer

Women in Comedy

Amy is a stand-up comedian, writer, producer and actor. Not only does she write comedy sketches for TV shows, she has also written a film (Trainwreck). She has her very own sketch comedy Inside Amy Schumer that is becoming popular by the day. Apart from this, Schumer has also acted in a bunch of films; she also has a book coming out this year called ‘The girl with the lower back tattoo.’ Talk about multi-talented!

  1. Whitney Cummings

Women in Comedy

Whitney Cummings began her career by starring on MTV’s prank show, Punk’d. Later she went on to create two multi-camera, live-audience sitcoms, Whitney and 2 Broke Girls, which were received well. The latter recently got renewed for 6th season. Cummings also took part in several stand-up comedy shows right from the beginning of her career.

  1. Mindy Kaling

Women in Comedy

Not many know the fact that Kaling is actually just a stage name that the comic adopted. Her birth name is Vera Mindy Chokalingam! She is known for the sitcom The Mindy Project, which was not only created by her, but also saw her as the show’s main lead. At the age of 19, she worked as an intern on the show Late Night with Conan O’Brien. Kaling is also the author of two of New York Times Best Sellers.

  1. Grace Helbig

Women in Comedy

Grace is an actress, producer and author and also is the creator and host of the YouTube channel it’sGrace as well as the podcast Not Too Deep with Grace Helbig. She authored two comedic handbooks, Millennials Grace’s Guide: The Art of Pretending to Be a Grown-up and Grace & Style: The Art of Pretending You Have It. She created and hosted the 2015 comedy/talk show on the E! television network, The Grace Helbig Show.

  1. Melissa McCarthy

Women in Comedy

McCarthy first gained recognition for her role as Sookie St. James on the television series Gilmore Girls. Her talents were brought out to the public light by the show Mike & Molly. McCarthy achieved further success and fame for her breakthrough film role as Megan Price in the comedy film Bridesmaids. She has starred in other major films apart from this including Spy that came out this year. In 2016, Forbes named her the second highest-paid actress in the world earning $33 million.

  1. Lilly Singh

Women in Comedy

Better known by her YouTube name, iisuperwomanii, Lilly is an Indo-Canadian YouTube personality, vlogger, comedian, actress and rapper. Since beginning her channel in October 2010, her videos have received over 1.4 billion views with over 9 million subscribers to her channel. She shot to fame for dressing up as her made-up parents Manjeet and Paramjeet, who also have their very own social media handles and fan following. She has received an MTV Fandom Award, a Streamy Award and two Teen Choice Awards to date in her career, and is coming out with her very own book.

  1. Wanda Sykes

Women in Comedy

This voice artist was first recognized for her work as a writer on The Chris Rock Show, for which she won a Primetime Emmy Award in 1999. She has had a very successful career in film, voicing characters in films like Barnyard, Rio, Ice Age: Continental Drift and Ice Age: Collision Course (which also starred Lilly Singh). She was named one of the 25 funniest people in America by Entertainment Weekly.

  1. Kristen Wiig

Women in Comedy

Kristen Wigg shot to fame thanks to her stint on SNL (Saturday Night Live). Much like McCarthy, she too broke into comedy with the help of the Los Angeles improv group, ‘The Groundlings.’ Wiig received seven consecutive Emmy Awards nominations and has been nominated for an Annie Award for Voice Acting in a Feature Production for her work on Despicable Me 2.

  1. Tina Fey

Women in Comedy

This actress, comedian, writer and producer is best known for her work on the NBC sketch comedy series Saturday Night Live. She also starred in 30 Rock and had character roles in major films like Mean Girls, Muppets Most Wanted and Sisters to name a few. Fey has received eight Emmy Awards, two Golden Globe Awards, five Screen Actors Guild Awards, and four Writers Guild of America Awards and was nominated for a Grammy Award for her autobiographical book Bossypants, which topped The New York Times Best Seller list for five weeks.

  1. Jenna Marbles

Women in Comedy

Jenna Nicole Mourey, more commonly known as Jenna Marbles is an American YouTube personality, vlogger, comedian and actress. As of May 2016, her channel has over 16 million subscribers, making it the seventh most subscribed channel on YouTube and the top channel operated by a woman! The funny story behind her pseudonym is that Mr. Marbles was the name of her dog when her videos went viral. She also released a brand of dog toys called Kermie Worm & Mr. Marbles.

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